LIFEAID Targets Commercial and Convenience Business


SANTA CRUZ — Local beverage company meets consumer needs.

LIFEAID Beverage Co. was founded in 2011 in Santa Cruz, California, by two Santa Cruz natives. Co-founders Aaron Hinde and Orion Melehan met at a CrossFit gym in 2009 and bonded over their shared frustration with the limited healthy, functional food and drink options for exercise and recovery.

A statistic in Healthline Media states that, according to the American Heart Association, men should not consume more than 37.5 grams of sugar per day, and women should not consume more than 25 grams per day. For comparison’s sake, a 12-ounce can of Red Bull has 39 grams of sugar while a 12-ounce can of LifeAid has only 9 grams and uses all natural ingredients.
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According to Hinde, 70 percent of people now look at a label before they consume something (people care about what they put in their bodies now more than ever). When the company started, that simply wasn’t the norm.
“Instead of having a one-size-fits-all approach with 20 different flavor profiles, we did the exact opposite — we created just six unique blends to support different lifestyles, providing targeted nutrition within our market,” Hinde said.

If you’re new to LIFEAID, the six different blends include:

While ImmunityAid is the company’s newest blend, Melehan said he expects it to be their number two or three best-selling drink. Today, FitAid and FocusAid currently rank first and second, according to a company spokesperson.

LIFEAID Bevereage Co. offers six functional beverages with differing ingredients, flavors and use occasions: LifeAid, FitAid, FocusAid, ImmunityAid, PartyAid and GolferAid. (Photo by Elaine Ingalls)
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A Santa Cruz staple, LIFEAID has 67 employees nationwide with more than 30 of those working locally at the Santa Cruz headquarters located on Mission Street. The company sells drinks in 22 different countries.

“We want to really stand true to what Santa Cruz is all about and create clean, functional products for active lifestyles …With our clean, nutritional blends, we can really have a positive effect on people’s health.” —Aaron Hinde

The Future of LIFEAID

LIFAID is sold at gyms, CrossFit events, natural food & specialty stores, drug & grocery stores, and is branching out to convenience stores. The brand is on its way to selling in all Nob Hill Foods, 11 of 13 Safeway divisions nationwide and approximately 4,300 Walmarts with a grocery component. The co-founders want to expand headcount, dip their toes into convenience store sales and transition from wholesale distribution to direct-store distribution.

The company has a number of goals for 2019. In terms of revenue, the company is growing more than 50 percent per year, on average. Melehan expects an average of 2.5 million cans sold per month this year, up from last year’s 1.75 million sold per month. In the next five years, the company aspires to reach $200 million in sales. While LIFEAID sales were 100 percent e-commerce a few years ago, according to Hinde, 2019 will be the first year that brick-and-mortar exceeds online sales.

LIFEAID currently has seven warehouses nationwide to help handle this growth …

> > > Above excerpts taken from original article published on Feb. 17, 2019 in the Santa Cruz Sentinel. You can read the full article by intern Elaine Ingalls at SantaCruzSentinel.com.


For more information about LIFEAID Bevereage Co. and the healthy products they sell, please visit LIFEAIDBevCo.com or call 888-558-1113.

Diet Joke: Drinking Diet Coke Daily ‘Increases Risk of Dying Young from Stroke and Heart Attack’

Scientists have discovered the dangerous effects Diet Coke is having on your body. 

The following article appeared in the UK’s The Sun this week, exposing the dangers of drinking Diet Coke, and shocking many with its claims …


THE SUN — Drinking Diet Coke everyday increases your risk of dying young, experts have warned.

Two or more artificially-sweetened drinks a day ups the risk of stroke by a quarter and heart disease by a third, new findings show.

Drinking just two diet drinks a day increases the risk of stroke by a quarter and heart disease by a third. And compared with people who never touch them, the risk of early death is 16 percent higher for diet drink guzzlers.

‘Diet drinks are NOT harmless’

Scientists warned their findings should serve as a warning to those on diets.

Dr Yasmin Mossavar-Rahmani, lead author of the study at the Albert Einstein College of Medicine in the Bronx, New York said: “Many well-meaning people, especially those who are overweight or obese, drink low-calorie sweetened drinks to cut calories in their diet.

“Our research and other observational studies have shown that artificially sweetened beverages may not be harmless and high consumption is associated with a higher risk of stroke and heart disease.

Heart disease is where the blood vessels that supply the heart with blood narrow, increases the risk of a heart attack, angina and stroke.

heart attack is where the artery is blocked, preventing blood from getting through – and a ischaemic stroke is where a blood vessel in the brain becomes blocked in a similar way.

Obese women at even greater risk

The new findings are based on a big study of women and show some groups are at even greater risk, with those drinking two or more diet drinks a day who were also obese having more than double the stroke risk.

And African-American women also had a higher risk of stroke.

Dr Mossavar-Rahmani did stress while their findings suggest a link, they couldn’t prove diet drinks cause stroke and heart problems.

The research, published in the journal Stroke, included data from 81,714 post-menopausal women (who were aged 50 to 79 at the start of the study) and who were tracked for an average of 12 years.

One serving of diet drink was regarded as 355ml.

Dr Mossavar-Rahmani said the study had not looked at individual artificial sweeteners, saying: “We don’t know specifically what types of artificially sweetened beverages they were consuming, so we don’t know which artificial sweeteners may be harmful and which may be harmless.”

More research is needed

Tracy Parker, senior dietitian at the British Heart Foundation said more research is needed to fully understand the link found in the study.

She said: “We’re all too familiar with the fact that sugary drinks are not only bad for our teeth, but the excess calories can make us put on weight, increasing our risk of suffering a heart attack or stroke.

“Although this study rightly suggests that diet drinks don’t do us any good, it’s observational.

“This means we don’t know why these drinks might be linked to an increased risk of heart and circulatory disease.

“To definitely understand the link between diet drinks and disease risk, more research is needed.

“But that doesn’t mean you’re off the hook.

“Put your sugary drink down and swap it for water. Your body will thank you for it.”

Cutting calories? Drink water instead

The American Heart Association has recently published a science advisory which found there was inadequate scientific research to conclude that low-calorie sweetened beverages do or do not affect the risk of heart disease and stroke.

But it states that water is the best choice for a no-calorie drink.

Dr Rachel Johnson, professor of nutrition emeritus at the University of Vermont, said: “Unfortunately, current research simply does not provide enough evidence to distinguish between the effects of different low-calorie sweeteners on heart and brain health.

“This study adds to the evidence that limiting use of diet beverages is the most prudent thing to do for your health.”

There is a growing body of evidence that does suggest diet drinks are not good for your health.

Last year, scientists from Israel and Singapore warned six artificial sweeteners in the drinks are toxic to our gut bacteria – which could have a link with a range of diseases from obesity to bowel disease, even Alzheimer’s.

Another study warned the drinks can increase the risk of diabetes.

> > > Read the full article and watch the video from The Sun HERE.
Original article by Lizzie Parry, Digital Health Editor

With these findings in mind, there’s never been a better time to ditch the soda and join the LIFEAID movement — #ABetterWayToDrink.

Visit LIFEAIDBevCo.com to learn more about our clean, healthy nutritional blends containing no artificial flavors or sweeteners. Only 45 calories per can, each blend is made with essential vitamins and nutrients for your body and mind.

> > > Live well.

My Healthy Valentine: Gift & Date Ideas (That Won’t Break the Bank)


Your team at LIFEAID Beverage Co. has put together a list of their absolute favorite gift and date ideas to help you make this your healthiest and happiest Valentine’s Day yet!

Most of them cost little to nothing, but their worth is priceless. Here are some suggestions for making this Valentine’s Day an unforgettable one:

1. Get outdoors.

Whether you end up strolling along the beach or going on a day hike to a favorite spot, taking an adventure with someone you love is sure to spark joy. It’s romantic and (bonus!) it’s free. Go soak up some fresh air and work up an appetite, while basking in the bliss of endorphins as a result of spending time in nature with the company of your partner, family or friends.

2. Throw down.

You may not consider yourself the “artsy” type, but we guarantee your loved one will treasure anything you make (whether it’s hand-thrown or glazed pottery, a necklace, etc.). Why not surprise them by taking a local class at a nearby pottery/bead studio? The staff will help you, so — regardless of your skill level — the end result is sure to be both unique and special.

3. Hang with friends.

Who says Valentine’s Day is just for lovers? We think it’s the perfect excuse for dinner with friends, an afternoon spent downtown, or building a pillow fort and enjoying game night or a good movie at home with the gang. Whatever the activity, being with the ones you love is all that matters — enjoy their company & do something fun with your favorite humans.

4. Build-your-own bouquet.

This year, skip the store-bought (often over-priced) bouquets. Instead, visit a local farmer’s market or flower shop and pick out your own arrangement of just a few fresh flowers specifically for him or her. It’ll feel way more personal (plus, you’ll probably save yourself some serious cash, too) Bonus: Add a thoughtful handwritten note and you’ll have them swooning in no time!

5. Get physical.

Hugging for 20 seconds is known to increase levels of the “love hormone” oxytocin (nature’s anti-depressant) in the body! Physical touch (including holding hands) also helps you stay healthy by reducing cortisol levels, lowering blood pressure & heart rate, and reducing stress. Plus, it’s just a great way to stay warm on these cold winter days.

6. Be crafty.

Glue sticks and crayons are not reserved solely for school children. A little bit of time and a few simple craft supplies can go a long way when it comes to showing a loved one you care. We’re a fan of making our own valentine cards. Handwritten notes are priceless, and all you need is some colorful craft paper and pens.

Your loved one(s) will  treasure the time you spent making something just for them.

7. Heat things up.

women's white sleeveless dress

Before your mind wanders to the bedroom … Consider heating things up in the kitchen by cooking a meal together. Fact: Daily life is hectic. Slow down, put on your favorite record, pour some wine (or your drink of choice), and take your time really enjoying the process of cooking a meal together from scratch. Note: We know this may require some helping hands if you have little ones.

So plan ahead and get a babysitter, or — if they’re old enough — let the kids join in the fun, and make an evening of it for the whole family!

8. Buy flours (instead of flowers).

If your loved one has a sweet tooth, head to the kitchen and bake them their favorite treat or try a new recipe. Tip: Use valentine-themed cookie cutters, pink & red frosting or a ribbon to sweetly finish it off. Adding a special note will, of course, be the “icing on the cake.”

9. Pick up the phone.

Many of us may not be able to be with loved ones this Valentine’s Day, so set aside some time to pick up the phone or send a special note to someone you love. Don’t forget about the relatives in your life who may be feeling especially lonely — simply hearing from you would be the best gift of all.

10. Share the LIFEAID love.

(You knew it was coming!) At LIFEAID, we truly are passionate about helping others live their best, healthiest life. What better way to show someone you care about their health than with a case of LIFEAID Daily Blend, great for helping to reduce inflammation from everyday stress and thrive in life.

O U R  S P E C I A L  G I F T  J U S T  F O R  Y O U :

This Valentine’s Day, enjoy 20% OFF all cases of LIFEAID Daily Blend! Offer valid for 24 hours only — shop this Thursday (Feb. 14) to save some dough for your valentine! (Discount taken at checkout.)


two persons forming love fingers

Whatever you do, we want to wish you & your loved ones a happy and healthy Valentine’s Day — you are loved.

—From your team at LIFEAID Beverage Co.

#ABetterWayToDrink

> > > Live well.

The 25 Best Inflammation-Fighting Foods (And How to Use Them Daily)


According to a recent article on MindBodyGreen.com written by food director Liz Moody …

The impact of food on inflammation is clear—but actually incorporating those foods into your daily life can be easier said than done. Here are 25 foods that are scientifically proven to help fight inflammation, and how I use them in my daily life:

1. Blueberries

I choose wild blueberries whenever possible, which have higher levels of antioxidants and are thus more potent inflammation fighters. I keep a stockpile of frozen ones on hand and use them to make blueberry pancakes (my favorite easy recipe is here) and to use in smoothies (they play especially well with almond butter and cacao).

2. Bone broth

Continually cited by doctors as a top-inflammation fighter, bone broth has become a staple in my cooking. I either make a batch or keep some frozen Bonafide Provisions stocked. I’ll keep some in larger containers to use as a soup base or to make grains taste umami-rich and delicious (you can use it wherever a recipe calls for stock), but I’ll also freeze some in an ice cube tray, then pop the frozen cubes out and store ’em in the freezer in a large zip-top bag. These smaller servings can be used to deglaze vegetables or to add a quick hit of gut-healing flavor to dishes.

3. Apples

New favorite dessert alert: When you’re craving something sweet post-dinner, cut an apple into cubes and saute it a skillet with some ghee, cardamom, cinnamon, a pinch of salt, and a dash of vanilla extract until the apples soften and begin to brown. It’s like apple pie filling, but it’s ready in seconds and is packed with inflammation-fighting ingredients.

4. Raspberries

I love using raspberries in smoothies (you can find one of my go-to recipes here), but honestly, the sweet-tart fruits are one of my favorite stand-alone snacks. I like to stuff chocolate chips (I use Santa Barbara Chocolate Company’s coconut sugar ones) in their cavity and treat it like a decadent truffle.

5. Arugula

Arugula is one of my favorite types of greens. It has a peppery, bold flavor and is widely available. I love it in salads, but I find that, because of its bite, you want to make sure that salad has really strong flavor and textural elements. The perfect way to eat arugula, in my opinion, is in a healthier grilled cheese, with sourdough bread (better for your gut!), pastured cheese, some type of sweet jam or jelly (raspberry chia jam works great), a generous layer of arugula, and a crack of fresh ground pepper and a sprinkle of sea salt. I heat it all up in ghee until it’s crispy on the outside and the cheese is perfectly melted and then eat the best damn weeknight dinner around.

6. Pistachios

I’m not one to play favorites, but let’s face it, pistachios are the best nut. With a vibrant green color and a meaty, hearty texture, they add oomph to salads, make a delectably decadent nut milk, and make the best nut butter I’ve ever had. Just throw some shelled, raw pistachios in a food processor with cardamom, a bit of avocado oil, and some honey—I use the results on toast (ideally with some fresh crushed pistachios on top for crunch), thinned with a bit of water and drizzled on fruit for dessert, and in the world’s best PB&J (that’s pistachiobutter and jelly, and it’s far superior to its basic peanut butter counterpart).

 

7. Spinach

I don’t actually love using spinach in salads—it’s flat surfaces don’t give the body, fluff, and heft that’s ideal, and you end up with a clumpy, dressing-slicked pile at the bottom of the bowl. They are, however, the perfect greens for smoothies—you can add a ton without tasting it at all. So do it—add a ton! The main mistake I see people making with green smoothies is using a lackluster quantity of greens, so really heap ’em in there. Here’s an easy formula, plus my current favorite go-to to get you started.

8. Garlic

I have a recipe in my upcoming cookbook for what I consider the world’s most delicious two-minute salad, which eschews dressing for a mix of lemon juice and zest, garlic, and olive oil. Garlic has such a potent flavor and can be used to elevate everything from greens to stir-fries. The big change I make when cooking with it? Chop it when you first start cooking—like, before you do anything else—to let the healing properties activate (they need about 20 minutes). Then add it toward the end of whatever you’re making, giving enough time to mellow its bite but keep all of its therapeutic powers intact.

9. Turmeric

There are two ways to use turmeric: embracing its earthy, slightly bitter flavor, or hiding it. I do both: I’ll often wind down from the day with a turmeric latte or make a turmeric sauce to top vegetables and salads. I’ll also just sprinkle a bit into everything I eat, from smoothies to stir-fries. (Always remember to consume it with black pepper and fat for maximum bio-availability.)

LIFEAID Daily Blend also contains turmeric to help reduce inflammation from everyday stress. Simply crack open an ice-cold can to get your daily dose of turmeric!

10. Tomatoes

Lycopene, the anti-inflammatory compound in tomatoes, actually increases when the fruit is cooked, so, while I can often be found popping sun golds in the summer, I rely on canned tomato paste as my main form of the inflammation-fighting ingredient. The paste is inexpensive (usually around $2 a can) and adds mega-umami depth to any tomato-based dish. I mix it with dried spices and a bit of water to create a quick and easy pizza sauce, or mix it with bone broth as a perfect tomato sauce for pasta.

11. Cacao

Ah, cacao, how do I love thee. Cacao is what we wellness folk eat when we want to have our cake and literally eat it too. Simply chocolate in its purest form, it makes everything you use it in taste like dessert. I keep two kinds of cacao (usually from Navitas Organics, which I’ve found to taste the cleanest) on hand: Powdered, which I use in smoothies, brownies, and to add depth to tomato-based dishes (you just need a pinch!); and nibs, which are the perfect crunchy topping for desserts, a surprising salad mix-in, and the perfect sub for chocolate chips in any cookie dough dishes.


12. Brussels sprouts

The widespread availability of pre-shredded Brussels sprouts has, without exaggeration, changed my midweek life. Pan-fried with some avocado oil in a skillet until brown and crispy (which happens in minutes, because of the increased surface area), they can quickly turn into tacos, a stir-fry, a warm salad, or a delicious side. I flavor ’em with whatever spices I’m feeling that day: Herbes d’Provence if I’m feeling French, curry if I’m going for an Indian vibe, harissa if I want more of a North Africa feel.

13. Ginger

I love fresh ginger, although honestly, I’m often pretty lazy and will just settle for ground, which has a much less piquant, spicy flavor. I’ll use either in stir-fries or to make a soothing tea (a go-to if my stomach is at all upset).

14. Grass-fed meat

I have a seafood aversion, so I rely on grass-fed meat to get my proper omega balance. I always have ground beef (I get mine shipped frozen from Thrive Market or ButcherBox) ready to make tacos or Bolognese, although I always try to flip the ratio of veggies so they outnumber the animal protein (my Way More Veggies Bolognese was the runaway hit among recipe testers for my new cookbook).

15. Rooibos tea

Caffeine stokes my anxiety, so I rely on tea as a way to distract me from snacking throughout the day. Rooibos is my go-to—I sip it plain or with a bit of almond milk foamed in.

16. Olive oil

Contrary to popular belief in the wellness world, you can actually cook with high-quality olive oils, and they have some of the best anti-inflammatory properties of any cooking oils. It does have a less neutral flavor than avocado oil (another go-to), but I love using it as a base for salad dressing and to pan-fry eggs, a trick I learned in Spain that leads to some of the best scrambles around. It also captures and diffuses flavor—one of the reasons it’s so revered in Italian cooking, where they start many meals by warming aromatics in the oil—which I take advantage of by making a quick flavor-rich popcorn topper with garlic and whatever fresh herbs or dried spices I have around. I like Lucini and California Olive Ranch, both of which are widely available and reasonably priced.

17. Pastured eggs

Eggs are one of the healthiest foods around—if you choose pastured eggs from hens that have been eating bugs and grasses. Vital Farms makes some of the most widely available ones (the bright-orange yolks are glorious), and I’ll also pick some up at my local farmers market if I find myself there on Saturday morning. My go-to way to eat eggs is as a breakfast-for-dinner situation, which is the easiest, laziest way to get food on the table after a long day. I’ll do a quick soft scramble, top it with any leftover sauces I have in the fridge (pesto is my fave), and serve the whole thing on top of sourdough toast. Heaven.

18. Collagen

If you’re not on board the collagen train by now, you’re missing out. I mix Vital Proteins into my smoothies on most days, and my skin, hair, and nails have never looked better (my nails actually grow annoyingly fast now).

19. Dandelion

Warning: Dandelion is super bitter. I mitigate this by stir-frying it in some avocado oil or ghee with chili flakes and garlic (chopped at least 20 minutes ahead of time, per above!). The result is a savory, spicy, piquant side that’ll be your new addiction.

20. Rose water

I became addicted to rose water and orange blossom water when I was traveling in the Middle East and have since used them to upgrade much of my cooking, especially in the dessert realm. Available online, in the international section of grocery stores, and at many liquor shops, rose water serves as the perfect base for rose lattes, one of my favorite anti-anxiety drinks. I also love it splashed on a bowl of fresh berries with a bit of vanilla for the perfect feels-fancy-but-takes-seconds dessert.


21. Medicinal mushrooms

I don’t actually love the flavor or texture of traditional culinary mushrooms, but I’ve long wanted to take advantage of their myriad health benefits. When Four Sigmatic and Om came along with their medicinal mushroom blends, I gingerly dipped a toe in before diving into the deep end. I swear by Om’s immunity blend when I get sick (I just mix it into smoothies), and Four Sigmatic’s reishi hot chocolate is my go-to de-stressing drink.

22. Thyme

I’m obsessed with herbs—I use them not only in savory cooking but in smoothies (lemon zest and fresh thyme make an amazing smoothie, as do strawberry and basil) and crisps, with the herb acting the perfect counterpoint to the sweet fruit.

23. Chia seeds

Chia is one of the most used foods in my kitchen, due to its ability to act as a high-protein thickener in any number of recipes. I’ll use it to add bulk, protein, and healthy fat to smoothies, and, when I’m feeling a bit backed up, I’ll make chia pudding (right now, I’m all about that pumpkin pie flavor), which Terry Wahls, M.D., cites as one of her go-to constipation recipes.

24. Cauliflower

The new darling of the grain-free world, cauliflower has been turned into everything from dinner rolls to pizza crust, with varying degrees of success. My favorite is cauliflower rice, which I buy pre-made or quickly pulse in a food processor, and Trader Joe’s Cauliflower Gnocchi, which lives up to its cult-favorite status with a delightfully chewy but fluffy texture. Mixed with some tomato paste and bone broth or a bit of canned pumpkin, pan-fried sage, and ghee, it’s a perfect 10-minute dinner.

25. Lemon

While I think starting every day with lemon water is slightly overrated (not to mention bad for tooth enamel!), lemon is a key ingredient for culinary and anti-inflammatory success. Often, when dishes feel like they’re missing a sparkle or pop, they’re missing acid, and lemon is one of my go-tos. I use it to finish soups, salad dressings, stir-fries, fruit crisps, and more.


Note: All original content and photography is the property of Liz Moody and MindBodyGreen.com. LIFEAID Beverage Co. does not sponsor or endorse any specific products or sources referenced in Liz Moody’s article, nor is Liz Moody associated with LIFEAID its products. We just happen to love what she does, and are happy to share it with you here!

Source: Click here to read the original article on MindBodyGreen.com by Liz Moody.

 

 

 

 

 

 

 

 

 

 

 

Liz Moody is the food director at mindbodygreen. She’s contributed to Glamour, Women’s Health, Food & Wine, goop, and many other publications and is the woman behind the healthy food blog lizmoody.com and Instagram account @lizmoody. She’s the author of two healthy cookbooks: Healthier Together: Recipes for Two—Nourish Your Body, Nourish Your Relationships comes out in April 2019, and her Glow Pops: Super-Easy Superfood Recipes to Help You Look and Feel Your Best was released in April 2017. She’s a known green smoothie pusher and will rarely turn down a fresh-baked chocolate chip cookie.


> > > Live well.

 

Distribution Roundup: LIFEAID Goes Chainwide in Walmart

 


Reporting a 169 percent increase in sales for 2018, LIFEAID Beverage Company announced last week it is aiming to triple its retail presence to at least 18,000 doors this year, including Walmart, Whole Foods, Kroger, and Sprouts stores.

The announcement comes as the company prepares to expand chainwide at Walmart with its FitAid, FocusAid, and ImmunityAid SKUs, as the retailer looks to grow its functional beverage set with national and regional brands.

LIFEAID VP of Sales Dan Leja told BevNET, “The company entered 429 stores Walmart last year and that the expansion marks a ten-fold increase.”

The company has also expanded in Kroger; according to Leja, LIFEAID has experienced a “natural evolution” with the retailer, having first entered with a 40-store test in the Texas market in 2016 and slowly expanded over the past two years. The latest expansion brings the brand’s presence to 15 Kroger divisions, which Leja said is about 1,500 doors.

LIFEAID has also reformulated its nootropic-based FocusAid line to double its caffeine content to 100 mg per can. Leja said the SKU is projected to grow more than 500 percent in 2019 and will make up 40 percent of the company’s total placement.

Leja said the company is also seeking to increase brand awareness by working with “micro influencers” who can appeal to the company’s niche target demographics. LIFEAID will seek to grow its FitAid line within yoga studios, while the company is recruiting musicians and DJs to promote its PartyAid line.

“We really want to piggyback off of what we’ve done with FitAid and building the name within the Crossfit and functional fitness space,” Leja said. “It’s not gimmicky or anything like that. We’re truly passionate about the offerings that we have and we want to portray that in a professional manner.”

On the West Coast, LIFEAID is also building out its DSD network to service the convenience channel, working with distributors Hensley in Arizona, Golden Beverage in Utah, Bonanza in Nevada, and New Age in Colorado. The company is negotiating contracts currently to service the entirety of California and the Pacific Northwest.

“By building out this proof of concept we wanted a story we could take to distributors and not just sell them on hopes and dreams,” he said. “Most of our retail authorizations started in the west, so that’s why we’re building our DSD footprint there. We also have some high-level meetings coming up in the Northeast in the coming weeks to start carving out a DSD footprint there as well.”


Visit lifeaidbevco.com for more information about the brand, or to shop the entire lineup of their clean nutritional blends to fit your active lifestyle.

Source: on BevNet.com – Jan. 31, 2019 at 6:41 p.m.

LIFEAID Beverage Co. Anticipates Strong 2019 Sales and Distribution


SANTA CRUZ, Calif. – LIFEAID Beverage Company, the range of function-driven and nutrition-focused products popular with performance-conscious consumers, achieved significant business and brand-building milestones in 2018. LIFEAID enters 2019 in an exceptional position to become a recognized leader in the functional beverage category, health and wellness supplements and the emerging category of nootropics.

Increased 2019 Distribution at Walmart

LIFEAID started selling in approximately 400 Walmart stores in 2018, merchandised next to enhanced water brands. This year, the number of Walmart stores carrying LIFEAID will increase ten-fold, with the LIFEAID SKUs FitAid, FocusAid and the recently launched ImmunityAid selling in the retailer’s newly-planned ‘functional beverage’ section. According to LIFEAID co-founder and CEO Orion Melehan, “Consumers are actively looking for functional benefits in whatever they drink, and this is an excellent opportunity for brands like LIFEAID to connect with more performance-driven consumers across the U.S.”

Strategic Innovation: ImmunityAid and FocusAid

The range of LIFEAID products always emphasizes innovation – through thoughtful ingredient selection and formulation. In October 2018, the brand introduced ImmunityAid, a health and wellness-focused product created to help combat the negative effects of flu season. Upon launch, ImmunityAid became an instant success, and in 2019 will enjoy increased availability in approximately 8,500 retailers nationwide.

FocusAid, the LIFEAID brand’s ‘brain food’ nootropic product, has become increasingly popular as an alternative to coffee and energy drinks, is a top-selling SKU for LIFEAID and is becoming one of the best-selling nootropic products at retail, with sales of FocusAid up 162 percent in 2018.

Overall Retail Growth

LIFEAID launched in 2011 solely on e-commerce and did not enter retail doors until 2015, making its 169 percent retail growth in 2018 even more impressive. By the end of last year, the LIFEAID brand was available in approximately 8,000 retail doors including Kroger, Whole Foods Market, HEB, CVS, Sprouts and GNC.

In 2019, the brand will triple its total retail doors to over 18,000.

At Kroger, availability of LIFEAID beverages will increase from three divisions of the grocery chain to 15 divisions. Sales of LIFEAID at Kroger affiliate Safeway increased 350 percent vs. a year ago. In premium grocery chain Whole Foods, LIFEAID is the number three best-selling natural “energy drink.” Per SPINS, LIFEAID sales growth is up 169 percent for the full 2018 year.

Direct Store Distribution (DSD) Network

As part of the brand’s multichannel sales model, the LIFEAID senior leadership team is concentrating on increasing the brand’s DSD network along the West Coast, in Utah and in Southern Nevada. “We expect to have our West Coast DSD network fully in place by the end of 2019,” states CEO Melehan, “and will replicate a similar DSD architecture across the country starting in 2020.”

LIFEAID co-founder and president Aaron Hinde adds, “Our 2019 success will be based on adding a strategic mix of retail partners that increase our availability in key markets and also help build the LIFEAID brand through forward-thinking retail programming. While we remain dedicated to the consumer convenience of e-commerce and enjoy an increasing D2C online business, grocery and convenience stores represent extraordinary growth opportunities. Our innovation pipeline is robust, and LIFEAID is meeting existing, and identifying new, consumer need-states that inform the creation of our functional line. We’re excited about this upcoming year and what it means for our brand and the category of functional beverage.”

About LIFEAID

With a focus on great-tasting, wellness-enhancing and solutions-driven supplements that can be enjoyed as a drink, LIFEAID Beverage Co. has become a leading brand among health- and performance-conscious consumers. LIFEAID offers a range of beverages that meet popular consumer need-states including: FitAid, FocusAid, LifeAid, GolferAid, PartyAid and the newly launched ImmunityAid. Since founding LIFEAID Beverage Co. in 2011, Orion Melehan and Aaron Hinde have built the brand into a thriving consumer-focused business and wellness movement that is a standout on e-comm and social media, and one of the most dynamic brands at retail in the US and 20 other countries.


Visit lifeaidbevco.com for more information about the brand, or to shop the entire lineup of their clean nutritional blends to fit your active lifestyle.

Source: Press Release on BevNet.com – Jan. 25, 2019 at 2:30 pm

Top photo credit: Sharon McCutcheon

Twin Sisters Embody the American Dream — LIFEAID Spotlight on Margarita & Natalia Guzman

 

 

Twin sisters from Colombia share a glimpse into the struggle and perseverance which brought them to America, and the strength it took to help them build their lives as extreme fitness athletes and personal trainers.

 


Natalia & Margarita Guzman (best known on social media as @Las2winz) migrated to the United States from Tunja, Colombia in June of 2001. Living in fear, with the family receiving daily life threats, their parents made the decision to move away from Colombia in search of a safer life in the United states.

June 15, 2001, was the day the twin sisters’ lives would change forever.

Speaking zero English, the Guzmans left their families behind and their parents sold their business, basically restarting their lives from scratch. Everything their parents worked so hard for their entire lives was (poof!) gone.

To say they experienced culture shock in the United States would be a severe understatement. The Guzmans went from living in a 3-bedroom house to a 2-bedroom apartment. Their parents, Juan and Esperanza, went from owning their own business to working low-income jobs just to pay the bills. The hardest part of moving to the U.S. was the language barrier — not being able to understand or communicate with anyone.

“We were bullied a lot,” Margarita admits. “People made fun of how we spoke. There were not many friends.”

Growing up as non-English-speaking immigrant students proved very challenging and oftentimes lonely, as the girls struggled to make friends amidst such a thick language barrier. As middle schoolers, Natalia and Margarita were teased simply for the way they spoke, leading to many insecurities. They also endured the struggles of watching both of their parents work jobs they did not love — such as delivering bouncy houses to parties on the weekends, newspaper routes in the early mornings and cleaning offices late at night.

The pain of watching their parents fall from the position of business owners to working low-paying jobs proved both heartbreaking and motivating.

At the age of 15, both Natalia and Margarita started working, eventually working their way through college. Juggling full-time jobs and a full college course load was no easy task for either of them, but they managed to graduate from CSU-Long Beach in 2004, with Business degrees in Finance. Soon after graduating, they both began working out and ended up getting jobs as personal trainers at a bootcamp called OC|FIT.

“It was in that environment (at OC|FIT) that we found our passion and calling. We were meant to inspire, motivate and change people’s lives through fitness.”

For the next four years, the Guzman sisters went on to be trainers and manage one of OC|Fit’s five locations. This helped Natalia build up enough courage to open our own (sixth) location of OC|Fit on April 2, 2018. With the support of their clients, both of their savings and their parents’ life savings, the Guzman girls suddenly went from working for someone else to owning their own business in the United States of America.

“We can proudly say that we have achieved the American Dream. We started from nothing with nothing and built a successful gym that changes lives every single day,” says Margarita.

Their hard work, tenacity, discipline, motivation and drive to succeed propelled the Guzmans to become Latina women business owners.

As fitness enthusiasts, the twins have also completed extreme obstacle course races in Las Vegas, Dallas, San Francisco, Lake Tahoe, Oahu and Seattle.

“Every day we are living the American Dream, and we have our parents to thank for that. Everyone is given the ability to make their dreams a reality, it is up to each of us to get out there, work hard, and make it happen.”


Twin sisters Margarita & Natalia (@Las2winz) are not just living the American Dream,

their story is inspiring others to …

dream big!

To learn more about OC|Fit, visit OCFitGames.com or follow the Guzman sisters on Instagram: @las2winz


> > > Live well.


Top photo credit: Bill Alkofer, Orange County Register/SCNG

 

 

 

“A Better Way to Think,” Ep. 1 — Your Favorite LIFEAID CST Bookworms Read “The 7 Habits of Highly Effective People”


With a customer satisfaction rating of 95%, the customer service team at LIFEAID Beverage Co. must be doing something right!

Every quarter, the team of nearly half a dozen customer service team members reads a book and discusses it together — sharing their insights, questions and takeaways. Topics range from motivation, customer service, team-building, humorous life lessons, positive habits and everything in between. Inevitably, the team walks away with a better understanding of how to be the best possible version of themselves — at work and in their personal life.

In this edition of A Better Way to Think, your LIFEAID customer service team bookworms Jade, Rose & Steven tackle The 7 Habits of Highly Effective People by Stephen Covey. Here’s what they had to say about the book and how it changed each of their lives …


PART 1 – Intro: PARADIGMS AND PRINCIPLES

Rose’s Takeaway: This chapter brings up how traditional literature regarding effectiveness is superficial, providing only quick fixes and social bandaids that mask chronic problems.

In order to achieve long-term success, you must put the work in and take no shortcuts along the way. 

Perceptions govern the way we see, and how we see governs how we behave. So we must change the lens through which we see the world before we can change the reality of what’s on the other side of the lens. 

HABIT 1:  Be Proactive 

Jade’s Takeaway: Proactivity” is defined by Covey as the following: “We have the initiative and responsibility to make things happen.” There are three “social maps” or theories of determination that are thought to influence or determine an individual’s life. These are Genetic Determinism (you are the way you are because of your genes and ancestry), Psychic Determinism (your childhood and upbringing laid out your personal tendencies and character structure), Environmental Determinism (factors in your environment and surroundings are responsible for your situation).

The philosopher and holocaust survivor Viktor Frankl came to a realization amidst unbelievable horrors and tragedy, saying,

“Man has the freedom to choose, using self-awareness, imagination, conscience, and independent will.” Between stimulus and response is the power to choose.

This means that the individual has the ability to choose how they respond to stimulus and circumstance. The ability to be “Response-able” to be proactive. Highly productive people recognize responsibility — their behavior is a product of their own conscience choices, based on values rather than a product of their circumstances.  “I am not a product of my circumstances. I am a product of my decisions.” Proactive people focus on their “circle of influence,” the things that they can do something about. Reactive people focus on their “circle of concern” — focusing on the things that they have little to no control over. Gaining an awareness over the areas in which we can expand our energies is a step in becoming proactive.

“The commitments that we make to ourselves and others and our integrity to those commitments is the essence of our growth and the clearest manifestation of our proactivity”

Rose’s Takeaway: What matters most is how we respond to what we experience in life. It’s not the doing of others or even our own mistakes that hurt us, but how we react to them. The idea that the problem is out there, with others or circumstances, is the problem itself. Learn to view the weaknesses of others with compassion, not accusation. This section also touches on something I found powerful: “Love is a Verb.” Love is an action, the feeling follows.

HABIT 2: Begin with the End in Mind

Steven’s Takeaway: Beginning with the end in mind ensures you don’t violate the criteria you have defined as supremely important in life. You must start with a clear understanding of your destination and know where you are going so that you better understand where you are now and the steps need to get there. In addition, this concept is based around the principle that “all things are created twice.” The first creation is leadership, carefully thinking through business endeavors. The second creation is management, the organizing of all elements to meet the objective. Effectiveness does not depend solely on how much effort we expend, but on whether or not the effort is focused in the right areas. 

“Management is doing things right, leadership is doing the right things.”

A Personal Mission Statement is the most effective way to begin with the end in mind. We must begin in the center of the circle of influence which is composed of our most basic paradigms. The center is sourced by security (sense of worth), guidance (source of direction), wisdom (perspective on life), and power (capacity to act). When these four things are harmonized they create a great force. An effective Organizational Mission Statement is one that reflects the shared vision and values of everyone within that organization, creating unity and tremendous commitment. 

HABIT 3: Put First Things First

Rose, Jade & Steven’s Takeaways: Habit 3 is the fulfillment of habits 1 and 2. Habit 1 says you are the creator, it empowers you to say that is an unhealthy program I’ve been given, an ineffective script that I can change. Habit 2 is the first mental creation, based on the ability to envision. Create with our minds what we cannot presently see with our eyes. Habit 3 is the physical creation, the natural emergence of habits 1 and 2. The Power of Independent Wealth: Manage from the left, lead with the right. Effective management is putting first things first. While leadership decides what the first things are, management is the discipline to carry things out. Discipline is a function of independent will, it comes from within.

Time = Efficiency / People = Effectiveness

Delegation plays a big part in effective management.

“Effective people are not problem minded. They feed opportunities and starve problems” — LIFEAID core value: Be solution-oriented, not problem-focused.

HABIT 4: Think Win, Win

Steven’s Takeaway: Private victory precedes public victory. “Until we stop treating the symptoms and start treating the problem, our efforts will only bring counterproductive results.” Move away from the “quick-fix” band-aids.

The Emotional Bank Account is an important concept to help establish and maintain healthy relationships with friends, colleagues, customers, etc.

Rose’s Takeaway: There is no quick fix to building or repairing relationships, they are long term investments. Make deposits into people’s emotional bank accounts by seeking to understand what’s important to the individual, make what’s important to the other person as important to you as that person is to you. Tend to the little things, keep commitments, show personal integrity and clarify expectations to avoid miscommunication.

HABIT 5: Seek First to Understand, Then to Be Understood

Rose’s Takeaway: First diagnose, then prescribe. To interact with someone effectively, you must first understand them. If you are using some sort of technique, the person will sense duplicity and manipulation. The key to influence is is your example, if your private performance doesn’t doesn’t square up with your public performance, a person is likely to not open up to you. We typically seek first to be understood. Empathic listening is listening with intent to understand. Empathic listening is powerful because it gives you data to work this, listening in itself is a tremendous deposit into one’s emotional bank account. It is deeply therapeutic and healing because it gives the person psychological air.

HABIT 6: Synergize

Jade’s takeaway: Synergy is the essence of principle-centered leadership. Synergy can be defined as the whole is greater than the sum of its parts. Factors coming together to make something greater. LIFEAID is a prime example of synergy. Different departments and assets coming together to make something greater than anyone component. An example of synergistic communication at LIFEAID is the weekly department head meeting. Coming together to discuss and find ways to find win, win solutions to various roadblocks within each department, helping team members reach their goals. The same thing can be said for the weekly Customer Service meetings. An effective company needs to be synergistic. Everybody brings something to the table.

HABIT 7: Sharpen the Saw & Inside-Out Again

Rose & Steven’s Takeaways: Sharpening the saw. Take all the habits we’ve discussed and apply them all to your life. Covey compares training your patience to building muscle in the gym. The growth happens during those last few repetitions — when the nerve fiber registers pain, the fiber is then made stronger. If it happens to be raining on a morning you had planned to take a jog, simply think, “Oh great, this is an opportunity for me to exercise my patience and willpower as well as train.” At LIFEAID, we are constantly encourage to remain active and take care of our bodies.

The four dimensions we sharpen are: physical, spiritual, mental and social/emotional. Your spiritual dimension is your core. “If ones motives are wrong, nothing can be right.” As long as you feel you are serving others, you do the job well. When you are concerned only with helping yourself, you do the job less well. Character can’t be made except by a steady continued process. 

“When we take the time to draw on the leadership center of our lives … it spreads like an umbrella over everything else. It renews us, it refreshes us.”


A  B  O  U  T     T  H  E     T  E  A  M :
Rose
 and Steven have been valuable members of the LIFEAID customer service team since 2017. 
Jade has been the LIFEAID customer service team captain since 2016.

Stephen R. Covey’s best-selling book is available for purchase online & at local bookstores nationwide.

 

 

 

 

 

 

 

 

 


> > > Live well.

 

Hearty Slow-Cooker Beef Stew

By: Karenia Bowman |

Nothing says “cozy winter comfort food” quite like beef stew.

If you know me, you know there’s nothing I love more than family gatherings, valid excuses for being extra festive, and healthier takes on our favorite comfort foods. My husband is a comfort food guy through and through, so naturally I eat up every ounce of his unrestrained enthusiasm when I make one of the classics. According to my husband, Hearty Beef Stew is the holy grail of comfort food. When I make him his beloved hearty beef stew, nothing else in the world matters to him except for those deliciously tender chunks of beef, velvety smooth pillows of potato along with the ensemble of stew veggies that melt in your mouth with each and every bite. We can’t forget about that deep, rich, savory sauce … because it’s all about the sauce. I think it’s pretty safe to say that when it comes to feeding a true comfort food connoisseur, saucy beefy things are a BIG DEAL. 

You might be asking, “How can I make a healthier version of such a serious classic without sacrificing my lifestyle goals?”

Easily. With a few strategic swaps, you can enjoy comforting favorites like this beef stew. Instead of purchasing the fattier cuts of stew meat, opt for extra lean cuts. You will drastically reduce the fat and calories without sacrificing flavor. My other strategic swap involves thickening the sauce.  A lot of stew recipes use white flour as the main thickening agent. I have nothing against white flour, but with gluten intolerance and/or sensitivity on the rise, I always look for convenient alternatives such as cornstarch, which is inexpensive and readily available.

This recipe is all about convenient home cooked comfort food. No endless hours in the kitchen, no huge pile of dirty dishes that will not do themselves, just some minor chopping, mixing and setting the slow cooker. Whether your days and nights are filled with some seasonal festive fun, or you’re heading to the gym for a much needed workout at the end of a busy day, or you simply can’t cook but you have to eat something to stay alive, the slow cooker can and will be your best friend here.

Even though many of us love this time of year, we are often exhausted by the end of each day. Endless parties and gatherings, holiday events and obligations, the struggle to maintain the balance of a healthy lifestyle in the midst of abundant temptation, and the excitement of the season followed by the inevitable burnout, are all very real experiences we may encounter. As the holidays get closer and our days and evenings get busier, coming home to cook a labor intensive meal is the last thing we want to do. It’s okay to make things a little (or a lot) easier on yourself. Plug in your slow cooker with pride, and let it do the work for you … You can even skip the dishes.

All you need to do is pull up a chair and serve yourself up a generous bowl of this hearty, savory stew to soothe your soul, and fill your belly at the end of a long, eventful day. 

 

 

Hearty Slow Cooker Beef Stew

Gluten-free, high-protein, low-fat

Servings: 6 | 282 calories per serving
27g Protein | 28g Carbs | 4g Fat 

Ingredients

1.5 lb. extra lean stew meat, trimmed and cubed

1 lb. Dutch baby or red potatoes, quartered

1 cup yellow onion, diced

1 cup celery, chopped

1.5 cups carrot, peeled and sliced into rounds

2 garlic cloves, minced

1 cup dry red wine

1 cup reduced sodium beef broth, gluten free

2 Tablespoons tomato paste, whisked in broth

1/4 cup cornstarch, dissolved in 1/4 cup cold water

2 bay leaves

1.5 teaspoons dried thyme

Kosher salt & coarse ground pepper, to taste


Preparation

  1. Place the trimmed stew meat in the slow cooker. Quarter the baby potatoes, dice the onion, chop the celery, slice the peeled carrots and mince the garlic cloves, then add them to the slow cooker. Pour wine over the meat and vegetable mixture. Whisk the tomato paste in the beef broth until smooth, then pour the mixture into the slow cooker cavity. In a small ramekin, combine 1/4 cup of cold water and cornstarch. Gently stir until the cornstarch has dissolved. Stir the cornstarch mixture into the slow cooker. Add the bay leaves and dried thyme, then season the stew mixture with salt and pepper. Cover the stew with a lid and turn the heat on the low setting, and let cook for 6-8 hours, stirring occasionally.
  2. When the stew is done, remove the bay leaves. Adjust the salt and pepper to taste preferences and enjoy immediately, or transfer to an airtight storage container and store in the refrigerator for later.

 



> > > Live well.

How Do Our Emotions Affect Our Immune Response?

New research uncovers fresh evidence to suggest that frequent exposure to negative emotions may have an important impact on the functioning of the immune system.

Do you often feel sad or angry? This could affect how your body reacts, researchers warn.

Many studies have shown that chronic exposure to stressanxiety, and negative moods generally can affect physical health to a large extent.

As Medical News Today reported only last year, researchers have found that chronic stress has a negative impact on memory.

Also, feelings of distress can raise the risk of cardiovascular events, such as stroke.

Now, a study conducted by specialists from Pennsylvania State University in State College has found that negative moods may change the way in which the immune response functions, and they are associated with an increased risk of exacerbated inflammation.

The results of the research — which was led by Jennifer Graham-Engeland, an associate professor at Pennsylvania State University — appear in the journal Brain, Behavior, and Immunity.

Negative moods and inflammation

The scientists collected the data for the study via a two-tiered approach. They used questionnaires that asked participants to record their feelings over time and in the moment. These assessments took place over 2 weeks and allowed the team to map out the participants’ emotional profiles.

The scientists also assessed the immune response of the volunteers by collecting blood samples from them and looking for markers of inflammation.

Inflammation occurs naturally, as part of the immune response, when the body reacts to infections or wounds. However, high levels of inflammation are associated with poor health and a range of chronic conditions, such as arthritis.

Graham-Engeland and team noticed that individuals who experienced negative moods several times per day for extended periods of time tended to have higher levels of inflammation biomarkers in their blood.

The scientists also note that if they collected blood samples from participants soon after they had experienced a negative emotion such as sadness or anger, inflammation biomarkers were all the more present in the blood.

However, experiencing positive moods — even for a short while before the collection of a blood sample — was associated with lower inflammation levels. However, this was only true for male participants in this study, the investigators specify.

‘Affect is modifiable’

The scientists are confident that their study adds crucial evidence regarding the impact of negative affect on health — especially since their participants belonged to diverse ethnic, racial, and socioeconomic backgrounds.

Nevertheless, they caution that to confirm these findings, they will need to replicate them in further studies. They point out that the recent research was the first to explore the link between both momentary and long-term mood reports and measures of inflammation.

“We hope that this research will prompt investigators to include momentary measures of stress and affect in research examining inflammation, to replicate the current findings and help characterize the mechanisms underlying associations between affect and inflammation,” explains Graham-Engeland.

In the future, they hope that this and similar studies may allow specialists to come up with better strategies to improve mood and thus protect aspects of physical health.

Because affect is modifiable, we are excited about these findings and hope that they will spur additional research to understand the connection between affect and inflammation, which in turn may promote novel psychosocial interventions that promote health broadly and help break a cycle that can lead to chronic inflammation, disability, and disease.”

—Jennifer Graham-Engeland

Source: Medical News Today

— Published


For information about the IMMUNITYAID Support Blend which contains essential vitamins and clean ingredients your body’s immune system needs to stay defended daily, visit our product page here.

> > > Live well.