FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App “Spartan Search”

Source: PR Newswire  |  News provided by: LIFEAID Beverage Co. 

Leading recovery drink brand LIFEAID Beverage Co.® offers event attendees competitive mobile entertainment experience with Spartan Search

North Lake Tahoe, CA — September 12, 2019 No one will be stuck on the sidelines this year at the Spartan World Championship powered by Rakuten, thanks to a new Augmented Reality (AR) mobile app developed by Transmira for FITAID specifically for the event on September 28-29, 2019. The Spartan Search app will propel participants on an AR adventure, hunting virtual FITAID and Spartan memorabilia as well as completing virtual obstacles throughout the Squaw Valley. And there’s immediate gratification: prizes can be redeemed by participating players at the FITAID booth throughout the course of the event. Now everybody will be drinking the nectar of Spartans with just the tap of a button.

Spartan devotees are no strangers to FITAID, the LIFEAID Beverage Co. brand’s go-to recovery drink for racers since 2016. Close to 15,000 people will be attending this year’s pinnacle event, including enthusiastic spectators. FITAID commissioned the app to help bring those attendees “into the race” with an interactive platform that requires “just as much brain power but only a phone and your fingers to enjoy,” says the brand.

“FITAID is more than a recovery drink, it’s also part of a mindset. We expect engagement to be at an all-time high this year with the use of the Spartan Search app. By creating a fun and interactive activity designed for every attendee, we’re spreading the energy and spirit of Spartan’s competitive but always positive message,” says Emily Sommariva, CMO of LIFEAID Beverage Co.

In addition to traditional event activities, the cutting-edge technology found in Spartan Search is bound to amp up excitement across Spartan grounds. Suitable for all fitness levels, the app will show a map with locations where virtual objects and obstacles are temporarily hidden. AR adventurers will need to seek out and collect the objects in the app on their smartphones. Spartan Search will get Spartan fans exploring the surrounding community outside the Spartan festival as well, creating more buzz and business within the local community. A variety of prizes from a can of FITAID to a $2,500 Visa® gift card can be won depending on which objects are discovered and collected for redemption.

“This is the first time that AR engagement marketing goes beyond novelty ‘scan and see’ interactivity, by linking branded 3D objects directly to real-world products and goods” says Robert Rice, CEO of Transmira. “Our patent-pending technology for the Omniscape™ platform makes it easy for brands to multiply reach, revenue and retention like never before, placing collectible virtual goods anywhere in the world.”

This year, whether a Spartan has just completed the intense obstacle course spanning the Sierra Nevadas or has been on their feet all day acutely focused on the AR adventure, everyone will be flocking to the FITAID booth for a cold can of clean recovery. With more cans in hands, FITAID and many new fans will roar, “AROO!”

The AR experience is available for a limited time only. The Spartan Search app is compatible with both iOS and Android devices, and is free to download from the App Store (Spartan World Championship Spectator tickets required). The AR experience begins on Friday, September 27 at 10am (PST) and players must finish their adventure at the FITAID booth by 2pm (PST) on Sunday, September 29. 

About LIFEAID Beverage Co.
With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking” including: FITAID, FOCUSAID, PARTYAID, IMMUNITIYAID, LIFEAID, GOLFERAID and the newly launched Keto-friendly FITAID ZERO and FITAID RX ZERO. The FITAID line is currently the #1 Post-Workout Recovery Drink in America as well as the Official Sponsor of the U.S. Spartan Race Series. Visit Lifeaidbevco.com for more information.

About Transmira, Inc.
Transmira is the developer behind Omniscape, the first XR platform to connect businesses, brands and consumers with highly engaging augmented reality experiences. Omniscape is designed to monetize AR, location and engagement marketing, driving brand awareness, foot traffic and sales. Visit Omniscape.com for more information.

Media Contact:
Cari McHugh
press@lifeaidbevco.com

Why Rest is the Most Important Part of a Tough Workout

Original article on Wanderlust.com by   |  Presented by LIFEAID Beverage Co.

Our bodies need to recover between workouts in order to maximize the benefit. Loaded with nutrients, LIFEAID’s Recovery beverage hits the spot.

We have workouts tailored to our goals. We have meals fine-tuned for maximum nutrition. We know how important sleep is (and sometimes we even log the recommended hours!). But taking time to rest—where is that in our weekly health goals? In a go-go-go world hyper-focused on drive and results, it’s no surprise the importance of rest and recovery can be relegated to the backseat. Yet scheduling recovery days is vital to all aspects of health, both mental and physical. Adequate rest can help increase strength and stamina to take your fitness to the next level.

Rest can be augmented with supplements and recovery aids, like our favorite post-workout beverage, the Recovery drink FITAID from our friends at LIFEAID. It’s got all the amino acids and nutrients that our body craves after the gym, an intense flow, or a heart-pumping hike. But just why should we consider rest and recovery just as important as the workout itself? Read on.

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Why is rest so important?

There’s a tendency with fitness to go overboard—since a little makes such a positive difference, then a lot must be even better right? Not quite! Counter-intuitively, too much exercise can actually detract from your fitness goals by causing fatigue and sub-par performance, decreasing immunity and appetite, wrecking natural sleep cycles, and in some cases, affecting hormones and fertility. When our bodies are exposed to the stress of intense exercise or over-training, they become susceptible to exhaustion, stress-fractures, strains, pain—over time, even arthritis.

Muscles need time to repair from one training session before they’re again ready to perform optimally. More than that, bones do, too. Too much intense exercise without recovery causes chronic inflammation that can inhibit new bone growth. And while everyone knows exercising within a couple hours of bedtime can make it harder to fall asleep, pushing your routine too hard for too many days without a rest day can flood your body with stress hormones that make it harder to fall asleep, and adversely affect sleep quality when finally sleeping.

How much exercise is good?

Most experts recommend two and a half hours of moderate cardio exercise each week. That looks like a half-hour of exercise five days a week, or three days a week for longer, more difficult workout sessions. Most muscle groups need at least 48 hours of rest to recover, so alternating leg day and a core workout is the way to go. Age, fitness level, and other health factors are important in determining what’s right for you, and any concerns should be discussed with a doctor.

What else does my body need for rest?

Sleep, is of course one of the most important aspects of rest. Getting adequate rest regulates growth hormones that are necessary for recovery. Experts recommend eight hours a night. Less than that denies your body the ability to repair all the little damages it sustains in daily workouts. Hydration is also crucial to rebuild the connective tissues, muscles and nerves, along with a balanced, healthful diet. That might include supplements that help your body heal stronger. Turmeric is a well-known natural anti-inflammatory, while magnesium and B-complex vitamins can increase energy and immunity. Cayenne can reduce muscle pain, and vitamin C, a powerful antioxidant, can inhibit histamines and increase immune function.

Rest can also include physical activity—yes, really!—just not at the same high intensity of heavy workouts. Rest days should skip heavy lifting and sprints in favor of walking, an easy jog, or gentle yoga—anything that slightly increases heart rate without leaving you breathless. Bonus for choosing rest exercises that hone mental restoration! Spend time stretching, using a foam roller, or soaking in a hot tub—all ways to aid muscle relaxation and repair.

Some people worry that taking a day off may sidetrack their fitness goals, but experts agree that’s not the case. Rest can help the mind refocus and come back to those goals with greater motivation and drive at the next scheduled session. In fact, most people could skip workouts for about two weeks with minimal effects, as long as the time off is spent engaged in moderate activity and health overall. The bottom line? Hit that snooze button guilt-free a couple days a week. Your body will actually thank you.

BarBend Podcast: Fitness, Change and Sacrifice with Aaron Hinde

There are few people in fitness — much less fitness entrepreneurs — who keep it honest and real like Aaron Hinde. He’s an open book, someone who’s just as eager to explain the bad as he is to celebrate the good. The Co-Founder and President of LIFEAID Beverage Company — makers of FITAID — Aaron is a constant presence at the CrossFit Games, where his company is one of the sport’s most visible sponsors. He counts top athletes and coaches among his friends. But that success didn’t come without major sacrifice and some serious “lean times” that left Aaron questioning whether his path was really correct.

In this episode of The BarBend Podcast, we talk about LIFEAID’s rise from scrappy startup to major fitness player. That includes guerilla marketing campaigns, bootstrapped operations, and trying to build a brand while living from one week to the next.

We also dive into how Aaron’s background as a clinical chiropractor impacts his perspective today, allowing him to spot trends in fitness before they even take off. Aaron also shares some of his craziest CrossFit Games stories, along with what you might not realize about the world’s top CrossFitters.

If you want to know what’s coming next in fitness, or simply need a dose of perspective when it comes to fitness entrepreneurship, tune in!


In this episode of The BarBend Podcast, guest Aaron Hinde and host David Thomas Tao discuss:

  • The inspiration behind LIFEAID as a company and FITAID specifically (3:10)
  • Early guerilla marketing that included sneaking product into the CrossFit Games (FITAID is now an official presenting sponsor of the event) (3:30)
  • Why party-goers were the first target market for the company (4:01)
  • How Aaron and his team “brought the party” to CrossFit through a work hard/play hard mentality (7:18)
  • Aaron’s personal experience with CrossFit, including his background as a chiropractor (11:55)
  • Weathering the “lean times” as an entrepreneur and family man (14:50)
  • Working through financial struggles and rough times during the company’s early days (17:42)
  • Aaron’s craziest CrossFit Games experience — what he can and can’t recount! (18:00)
  • Why CrossFit’s elite are poised for continued success (23:00)
  • What most fans might not know about the top CrossFit athletes, their training, and backgrounds (25:31)
  • The next frontier for performance products and services (27:20)

TRANSCRIPTION

Aaron Hinde: If you have a shitty day at work, it’s going to affect you at home. If you have a fight with your spouse, it’s going to affect you at work. It’s just life. Knowing that it’s just life, when I’m on the road, 55, 60 flights a year like I was a few years back, I’m going to enjoy myself as much as I can because I’m grinding it out.

 David Tao: Welcome to the BarBend podcast where we talk to top athletes, coaches, influencers, and minds from around the world of strength sports, presented by BarBend.com

Today, on the BarBend, I’m talking to Aaron Hinde, the president and co-creator of LIFEAID Beverage Company. Probably best known as the makers of FITAID. You may recognize them from their sponsorship of the CrossFit Games, on the social media pages of some of the world’s top fitness athletes, or in coolers and fridges in thousands of gyms and stores worldwide

Long before he became a ready-to-drink beverage tycoon, Aaron was a practicing chiropractor. His outlook on, and approach to fitness changed after finding CrossFit around 2009, and in many ways, Aaron’s company is a reflection on the gaps he saw in the wellness and recovery space. These days FITAID is a household name in the CrossFit community, but it wasn’t always that way.

In this episode, Aaron shares some borderline hilarious stories about guerrilla marketing in the company’s early days, including sneaking backpacks of product into events. He also talks about the early sacrifices he, his business partners, and his family made to get LIFEAID off the ground, including some very lean times where the company’s future and Aaron’s very livelihood was shaky at best.

If you’re someone who’s interested in the business side of fitness, or simply learning how one of the most driven people in that community thinks and approaches life, I think you’ll really enjoy this recording. Just a quick reminder, if you’re enjoying the BarBend podcast, make sure to leave a rating and review in your podcast app of choice.

This helps us stay on track in bringing you the best content possible week after week. If there’s someone you’d absolutely love to hear on a future BarBend podcast episode, please let us know in your podcast review. I personally read each and every review so your suggestions will be seen.

All right, today on the BarBend podcast, I’m joined by Aaron Hinde:. He is the president and co-creator of LIFEAID BevCo. You might know them a little better for their drinks like FITAID, GOLFERAID, TRAVELAID. Aaron, thanks so much for joining us on the podcast. I know it’s been a little while since we talked, but it’s great to hear your voice as always.

Aaron Hinde: David, thanks for having me on.

David Tao: I was first introduced to you and your company years ago through the CrossFit space, but LIFEAID goes way back. It’s a little bit older and has had a longer history than a lot of people might know of. Tell us a little bit about the early days of the company, how you met you business partner, and what inspired you to start a company like this in the first place.

Aaron Hinde: We just came from a CrossFit Games couple weeks ago. I was almost getting choked up being in the middle of a stadium. Justin Bergh brought me out there and we had the big branding on Sunday. We were the presenting sponsor on Sunday.

We’ve come quite a way since 2011 when we were sneaking half a case of product into the CrossFit Games with our backpack, trying to get cans to some key individuals. Ryan and I met in a CrossFit gym here in Santa Cruz in 2009 and hit it off. We became buddies. We started the company in 2011 and been off to the races ever since.

David Tao: Did you start out building a product for the CrossFit community, or were you targeting a different athletic community? What was the target consumer back in 2011?

Aaron Hinde: You could say that party goers are athletic out on the dance floor, but really our first concept and idea was a product called RAVERAID because we were going to festivals and Burning Man. A lot of us take certain supplements like 5HDB and milk thistle, B vitamins. You’re out having a good time for a weekend and dancing all night. That was the first concept.

We were thinking, “Well, shit, if we’re going to do something for the festival community, why don’t we do something for CrossFit because we CrossFit, too.” That’s where FITAID came along. Well, we golf once a week back when we had free time so why not something for golf. That’s a unique sport. We registered about 75, 80 domain names over one evening over some drinks.

David Tao: It’s interesting, too, because the festival-goer crowd, you might go to one, maybe two festivals as an adult every year because you’re living your life. It’s a lot of time off but when you’re a CrossFitter, or you’re an athlete, if you can target that community with a product, they’re going to take it every day, maybe twice a day.

Aaron Hinde: Yeah. We didn’t get serious legs with this company until we went all in with CrossFit and FITAID. We launched three products almost, back to back to back. FITAID, GOLFERAID and PARTYAID.

We actually launched GOLFERAID first because we thought it was the lowest thing through those, you know, no competitions, new product for golfers. Shortly after that we launched FITAID and then PARTYAID and we were so distracted. There was three separate businesses. Basically, we had three separate websites, different social media.

We were doing events where you know, we’d be at a golf event with polo shirt and GOLFERAID hats playing golf, go down to San Francisco to a fire spinning festival slinging PARTYAID, and then do a CrossFit comp, with our Lulu gear on, Reeboks, spinning FITAID. It was challenging from both the human and financial capital perspective.

We got some sage advice from an advisor saying, “Look, you’ve got to really choose a single target market,” and even though FITAID and CrossFit wasn’t generating most of our capital. Our funding at the time was coming primarily from GOLFERAID, we decided to go all in with FITAID and the CrossFit channel.

David Tao: Let’s talk about those early years at the CrossFit Games. In 2019, you couldn’t go anywhere in Madison without seeing LIFEAID, without seeing FITAID. I mean, you guys are very integrated into that, but back in 2011, sneaking backpacks of the product in to try and get it to athletes. What was that like?

Tell us about kind of the logic there and how you made those very early inroads in the community when a lot of companies and a lot of people who had ideas really didn’t know how to enter that market?

Aaron Hinde: I’d like to say that we brought the fun to CrossFit. I mean, for years CrossFit was a very conservative community, it still is. Very, very strict in all ways, which there’s a lot of benefit from that.

I mean the training regimen is superior to anything else out there. We’re all about work hard, play hard and so we brought the party to CrossFit and and we aligned ourselves with some early influencers.

Bailey was one of the first games athletes so we got on on the team. Influencers like Jackie Perez and Christmas Abbott, very early to partner with us. Kenny Santucci…We maintain those friendships and relationships to this day.

People like that were instrumental in creating some legitimacy, and then also the cool factor that I think the brand carries through to today.

David Tao: One thing I definitely remember from years ago at the CrossFit Games, interacting with you, is the FITAID house. It was kind of famous. You know that’s where the party was, after it was going on, or after the games or after the events. A lot of that is just your and Orion’s personal connections.

It’s just like brute force, you meeting people, befriending people, taking them under your wing, bringing them into the circle. When did you start realizing that marketing in this community, it wasn’t all going to happen online, it wasn’t just all paid acquisition, you were going to have to get out there be a face, shake some hands and make some buddies?

Aaron Hinde: I think too often people separate work life and personal life or home life as if they’re two different things. I recognized early on, that’s total bullshit. If you have a shitty day at work, it’s going to affect you at home, if you have a fight with your spouse it’s going to affect your work, it’s just life.

So knowing that it’s just life, when I’m on the road, 55, 60 flights a year, like I was a few years back, I’m going to enjoy myself as much as I can because I’m grinding it out and I’m not going to be with my family.

I’m going to forge relationships, I’m going to surround myself with the people that I want to hang out with, and that are fun, and that are energy chargers and energy trainers, people that are making emotional deposits to everybody around people that are coming from an abundance mindset and not scarcity.

So really being selective about who we’re investing our time and energy into good people. Good people, we get other good people, and then we create that community.

David Tao: You’ve been in the CrossFit community or around it for a long time. Back in 2009, you were you were doing CrossFit. That kind of makes you an early adopter. A decades like a lifetime in CrossFit years. What surprised you most about how the community has grown and what impact has that had on you as a business person and on your business?

Aaron Hinde: Well, CrossFit basically gamified working out. I’ve been going to the gym and Globo Gym my entire life. I was a personal trainer. I was a sports chiropractor for 10 years, that’s how I got into CrossFit is HQ.

Some of the athletes, when I was in Scotts Valley for 10 years, were coming into my office and getting treated and they’d challenge me. “Well, why don’t you come work out with us?” I was going to, I think, World Gym at the time. I’m like, “Yeah, no problem.”

I’ve been in all sorts of different training modalities. I’ll never forget that first workout where I saw the other two guys in the class that looked like they were in the best shape. I’m like, “All right, that’s who I’m going to pace myself against.” I can’t remember what the workout was. I remember there was a lot of running and pull ups and burpees.

Round one, I’m right with the top guys and then round two, something just happened my body just shuts down. I [inaudible 10:39] . I didn’t puke because I absolutely hate puke. I only puke like once a decade, but I was there and I was so on the verge of puking. I’m like, “All right, there’s definitely a piece of my fitness missing here.”

I think it’s that community that CrossFit has. It’s the competitive nature that it has. It’s gamification, and that’s just that special…That secret sauce of utilizing multiple modalities. You can come from bodybuilding background, gymnastics, powerlifting, weightlifting, and it all works here in CrossFit.

David Tao: You were a sports chiropractor and that was a successful career of yours before LIFEAID even existed as a company, before it was a twinkle in your eye. How do you think that changed your perspective, getting in to CrossFit as an athlete, as opposed to someone like myself?

I had a sports background, I didn’t have that medical background, I didn’t have a decade or more of experience working with clients, working with patients. Did it create any hesitation for you to dive into CrossFit in a big way or did it maybe, you think, help the way you entered that community or approached that training methodology?

Aaron Hinde: Well, I really liked the functional move at CrossFit. A lot of people were, “Oh, you’re going to get injured.” I was treating bodybuilders and professional athletes for years and years. Bodybuilders have zero mobility to over-generalize.

The issues I was seeing treating CrossFitters it was usually due to lack of pre-hab or post-hab, that if you weren’t warming up properly, or you weren’t cooling down properly, then you’re going to get injured. Same type of issues that I was seeing with bodybuilders, a lot of rotator cuff injuries and low back injuries specifically. Those are the two areas that we can get jacked up.

Now, thanks to Kelly and MobilityWOD, ROMWOD, and things like that people are taking that more seriously and understand that you have to integrate that into your training.

David Tao: Yes, specialization can breed injury or it can breed weaknesses, as I’m sure you’ve seen.

Aaron Hinde:  Yes. 100 percent.

David Tao: When did when did you start realizing that LIFEAID could become the day job, so to speak? Was there a point where you were like, maybe I don’t want to be a chiropractor anymore full-time, maybe I want to do this or maybe I can. What was the moment where you thought that’s possible?

Aaron Hinde:  Probably way too early, when it wasn’t really possible. I do believe that to be successful in whatever you’re doing, you have to burn the ships to the shore and it’s impossible to serve two masters.

I knew that to make LIFEAID a household name, I had to sell my chiropractic practice and go all in. I think I did that like I said, way, way too early, and really put my family in some serious jeopardy.

We had some very lean times living in a 400-square-foot mobile home with two kids, off the grid, and living on basically no income, about 1000 bucks a month. California doesn’t get you much. Eating mac and cheese most days a week with a can of tuna. It was really lean.

I just thank God that things worked out and things fell into place because we could have gone out of business at least a dozen times. We had more bills than we had any revenue coming in. Those bills were due the next day.

Then miraculously, something would come through. A check would come through, an investor would come through, a purchase order would come through, something that just gave us a little bit more runway. We ran that game for multiple years until we finally started getting enough traction where we’re having more money coming in than was going out.

David Tao: I think a lot of people look at the big sponsors of the CrossFit Games. I’m not talking, the Reeboks of the world, I’m talking about the LIFEAIDs of the world, the ROMWODs of the world, these companies that are built around the CrossFit community and we see them with these big sponsorships now, these big tents putting on these awesome events.

There are very few companies that were built from the ground up in the CrossFit community that I think didn’t go through those lean times. A lot of those companies didn’t make it. A lot of the companies you saw at the Games in 2013, ’14, they didn’t make it.

Do you think that was the fact that you’re still here, that LIFEAID is a success? What percentage would you attribute that to luck or fortune, and what percentage would you attribute that to acumen that you had to build super quickly?

Aaron Hinde: I wouldn’t say we’ve built super quickly. We’ve been around for almost a decade now. It’s been a slow grind. You’re right, the majority, probably 90 percent of those companies aren’t around.

If you were to rewind back to 2013. What is it? Some of it’s timing, some of it’s luck, some of it’s just the team that we surround ourselves with, and the tenacity. We grind, we don’t take no for an answer.

Like you said earlier, we really focus on relationships and relationship building. I think if you’re doing the right things over time, it puts you on a certain trajectory. It’s all about trajectory. Many people, especially young people focus on velocity, how quickly are things happening.

That’s the exact wrong approach because as you’ve probably seen in your life, and I know I’ve seen with multiple acquaintances and friends. If you’re on the wrong trajectory, if you’re on a negative trajectory, and that gets fueled with, a relative dies and left you a couple of hundred grand, what happens? They just crash and burn even faster.

You need to be focused on trajectory, not velocity. That’s what we were always focused on. Doing good things, creating great products, forging relationships, making emotional deposits, and just keeping on a positive trajectory over time, and over time, that started to build that momentum and that momentum is what carried us through to today.

David Tao: It’s like you hear about the worst thing…The old saying, “The worst thing you can do is win the lottery,” because if you’re not set up for that success, then you don’t have the infrastructure around it, you’re going to burn through the cash, you’re going to end up lower than when you started.

Aaron Hinde: Yes. We saw that in my era, 15, 20 years ago in professional athletics. How many of the superstars of my time are completely broke? Now, fortunately, that doesn’t happen too often anymore, because they align themselves with smart financial advisors and things that protect their assets and money.

Back in the day, man, it’s amazing a guy making millions of dollars a year, broke after a few years after retirement because they just don’t understand that the money eventually does run out, it does get lean, you have to be prepared for the ups and the downs.

You can’t build a life and a business model around things always executing at 100 percent. The money’s never going to get lean against. I think it was a blessing that I had to go through some really rough times in 2009, 10′, 11′, 12′, and lived in a very lean fashion.

Now that things have eased up a little bit for me, I have have way greater perspective and respect when it comes to finances. That was never a strong suite for me.

David Tao: In the back half of this podcast, I want to get into your perspective on recovery and how performance has evolved in CrossFit over the years. I’d be remiss if I didn’t ask you, at this point, what is your most memorable, or craziest CrossFit Games experience? I know that you spend a lot of time with a lot of very interesting people.

They like to get up to some good things, they like to get up some situations that can sometimes get a little dicey in LA and now Maddison. Is there a moment that sticks out to you from the CrossFit Games, you’re like, “Man, I’m never going to forget this.”

Aaron Hinde: I don’t know if I could call anyone out here, although I could. There’s probably some stories that wouldn’t be rated for this podcast.

I think one of my most memorable moments was, we were still in LA. We were throwing the official after-party. We had an ’80s band, and it was an ’80s theme. It was the first time we did a theme party. We were like, “How is this going to turn out?”

Like 75 percent of the people that showed up, showed up in the craziest ’80s outfit. The ’80s band was jamming. We have a couple of MTV stars, Johnny Bananas was there, and Kenny, and a bunch of games athletes.

I just remember everyone jumping up and down to the likes of ’80s songs. I’m like, “All right, we brought the fun.” It was a good time, but that’s probably the PG version of it.

David Tao: You look around and you look at some of the games athletes…because I remember that after-party. You look around and you think, “I don’t think any of these athletes…I don’t think many of them were alive in the ’80s at a certain point.”

Aaron Hinde:  Yeah, that’s right. They probably listened to it through their parents’ radios and car stereos.

David Tao: To transition the conversation a little bit, LIFEAID was born out of this idea that there are products that could help athletic recovery. You mentioned some other companies that are doing that…MobilityWOD, ROMWOD.

This ecosystem that’s been built up around not only helping athletes perform better, but recover better, the other 23 hours of the day, or 22 hours of the day they’re not in the gym. What do you think athletes, specifically in the CrossFit community, might still get wrong about recovery?

Aaron Hinde: I think, as an athlete, you can’t just take a one-size fits all approach and go, “OK, yeah. I’m going to do this X, Y and Z. You need to figure out what works for your body. Someone might go to a chiropractor and be, “Oh, that didn’t work for me.”

That’s like going to a dentist and saying, “That wasn’t the right fit,” so dentistry doesn’t work now. There’s a chiropractor out there that can help you and seriously help you in ways with your bio-mechanics and mobility. You’ve got to find the right person that’s doing the right techniques and the right orders specifically for you.

The more you can be in tune with your body and dial it in, whether it’s nutrition, whether it’s mobility, whether it’s pre-hab, post-hab, chiropractic, PT, pain management, whatever it is. Make it specific for you because every body is unique. Every movement pattern’s unique. Old injuries are unique to you. Genetics are unique.

You need to have a very specific regimen or protocol that works best for you and your body and not just say, “Rich does this or Matt does this and therefore I’m going to do it the same way they do.” No, no, they’re doing what’s best for their body. You need to do what’s best for you.

David Tao: They’ve also built that support system over time. One reason we see Rich Froning and it seems like he was getting better every year. Matt Fraser, Tia-Clair Toomey, it’s like they’re getting better and stronger every year.

They’re fine tuning, not only the techniques they have for recovery and training, but their support system. Their coaches are getting smarter about what those individual athletes need.

Aaron Hinde: I’ve become friends with Henshaw over the last couple of years. The conversations we have are amazing. The attention to detail that he is aware of and teaching his clients is amazing. It’s like next level stuff. I don’t know how.

As long as he’s not injured, anyone can catch up with Matt because I know some of his coaches and the detail that they’re putting into the training. I’m like, “This is some next level shit.” It’s phenomenal how the sport has evolved, and the coaches have evolved.

David Tao: When you have perspective on these athletes, it’s not surprising that success begets success. If you work your way to the top, the resources open up, coaches want to work with you. You have the income from winning these competitions, from the sponsorships that allows you to train full-time.

That gap seems like it’s almost growing for those very elite athletes who can build the living around this, and those who are trying to get to the top. They might not even have the resources to catch up right now, it seems.

Aaron Hinde: That’s a great perspective and a great point. You’re right. Jacob Heppner just quit his job. He was working full-time, top 10 games athletes. How many people in the top 10 are working full-time? Zero. If you have the resources and ability to do this full time and access to the best coaches, you’re going to continue to excel so it creates a bigger and bigger gap.

That’s why we continue to see the top guys without too many surprises continue to be the top guys and the top gals because that disparity exists and will continue to exist for those that can put their full time effort and not have to have to a “day job” and have the sponsorship dollars, coaching and nutrition all given to them.

David Tao: It’s not to take anything away, I don’t mean to take anything away from what those athlete…the work they’re putting in. It’s a full-time job and they’re putting in every hour, every minute of their day is optimized for performance or recovery.

The coaches aren’t going to do the work for you. In fact, they’re going to give you more work to do, they’re going to give you more to work on. It’s taxing and one thing I have the utmost respect for the Matts and the Tias of the world, to stay at the top you have to…I hope that you do enjoy that success, but you got to stay hungry and it doesn’t get any easier.

Aaron Hinde: Right, and that door wouldn’t even be open if they weren’t putting in the work. That’s assumed. Is like when people talk about, “Oh, so-and-so got popped for steroids and this for and that’s for…” I go, “They might be juicing, but they still put in the work.” You don’t hit the home run Barry Bonds did without putting in the work.

He might have had some help from the special sauce…That type of thing has been prevalent through all types of sports, Lance Armstrong, same thing. You look at any great athlete who has been caught cheating, they still put in the work. The steroids don’t do the work for you.

David Tao: You have access to, and spend a lot of time with these top athletes. For the average fan, our window in to them is one or two competitions a year and it’s social media. Not everything…you don’t see everything on camera, you don’t see everything even behind the scenes, when those documentaries come out and you definitely don’t see everything on social media as far as recovery and training.

What are some things, you don’t have to name names, you think these top athletes are doing to optimize their recovery, to optimize their training, that the average fan might not be aware of?

Aaron Hinde: First of all, an average fan out there, you’ve got to realize. Matt is just a dude, Rich is just a dude, Heppner is just a dude, Tia is just a chick. Sara is just a chick. They’re no different than us, they are just dudes and chicks just trying to do the best that they can. They’ve realized that they are really good at this thing called CrossFit.

The more you put people up on a pedestal, the more they can set up for disappointment. That being said, there’s some great quality people in this sport that really are genuinely awesome human beings.

The biggest differentiator is not only the detailed training, that’s a given and the hours they put in, a lot of them guys and girls are training about three, four, five hours a day, but it’s really the attention to nutrition.

It’s so easy in CrossFit because of the modality of CrossFit, all it focuses on, “Well, how much can you snatch? What’s your back squat PR?” That’s the big aspect. You’ve got to put time in the gym, but nutrition is where you can really fine tune and dial it in.

Matt even talks about this, “Thank god, I got second place, whatever year that was, because I was eating shitty and without that, that was a wake up call that I really needed to pay attention to my nutrition.” That’s a big differentiator, is hyper-focus on what they’re putting in their body and what they’re not putting in their body at the same time.

David Tao: CrossFit comes on the scene, gets popularized, CrossFit Games become this runaway phenomenon. Nutrition becomes something that athletes start paying attention to a little later on and it’s something that an ecosystem was built around that.

Food services, companies like yours providing supplementary nutritional products, things like that. Then you had the wave of mobility companies that are still providing a lot of this services for athletes, the elite athletes and the athletes at home like you and me just trying to move a little bit better.

What do you think is the next wave, be it recovery or performance services in products that you think the community is going to be embracing?

Aaron Hinde: Mental, brain. I look at…Noah did great this year. Noah’s head space, just from looking at him and knowing him for years, was better than it’s ever been. Sara didn’t make the cut. I know she can work on her head space.

I think working in between the years, these athletes are all within one degree of each other. You look at a gold medal at the Olympics versus no medal at all, we’re talking tenths of a second.

Athletically, any of them can compete at any given day depending on how their body’s feeling, and how they prepped up for it. The mental aspect, how mentally prepared for this competition are you? How mentally prepared are you for adversity or for things not quite going your way? How do you bounce back from that? That’s going to be the next way of CrossFit evolution.

David Tao: Got you. I want to get into some a little bit more rapid-fire. Take the time you want to answer them for folks to learn a little bit more about Aaron Hinde:. What’s your secret talent or something that you’re good at that people might not know about?

Aaron Hinde: I’m really good at looking at things that are very impressive in life, in different businesses, what is working well for them, and how can I take that and apply that to what we’re doing in completely unrelated fields?

David Tao: What’s your pet peeve or something that annoys you most? Could be in business, could be in life, could be in athletics…the things that just grind your gears.

Aaron Hinde: Two things. I absolutely hate it when people litter. No, I’m not an enviro, but just living in Santa Cruz, is a beautiful place, it just drives me insane. Then the second thing, more business-related or life-related, is that I do not allow anyone on my team to say, “No, problem.” Like, “Thank you so much. Thanks for all your help.” “Oh, no problem.”

The reason is, when you’re helping somebody, you’re making an emotional deposit and they’re putting you on a pedestal by saying, “Thank you, Aaron. You were the only one that helped show up to help me move this weekend.”

When I say, “No problem,” I’m cutting that down and I’m minimizing their gratitude that they’re expressing towards me. It’s immediately making an emotional withdrawal. I strike that from the vocabulary.

David Tao:  It’s really interesting. Are there any other, you think, verbal tics or colloquialisms, or things we just might do in our everyday lives that cut down that gratitude?

Aaron Hinde: It happens all the time. If you’re aware of it and you start paying attention to it, then you can pick up on those cues. Anything from how you shake someone’s hand, eye contact, actively listening versus just preparing to respond.

There’s so many things in nonverbal communication that you could be making…A real common one, being on your phone or looking at texts when you’re engaging in a conversation with somebody. It’s like, “This is more important than what I’m talking to you about.”

David Tao: Who is the person in the CrossFit community you’ve learned the most from?

Aaron Hinde: Who have I learned the most from?

David Tao: Or it could be just one person and something that really sticks out to you as like, “This person did this or said this and it just taught me something that just changed the way I approached that issue for the rest of time.”

Aaron Hinde: I mentioned Henshaw before for his insight to training. Greg Glassman for his “don’t give a fuck” attitude, and this is the way it’s going to be and how things tend to work out according to his vision. I look at Jackie Perez and Christmas for, “Hey, you don’t have to be a top-level Games athlete to make a living in this space.”

Someone like Nela who puts in the work and is just a kind individual and shows that hard work over time pays off and working on your weaknesses. I try to learn something from everybody in the space. I don’t think there’s one thing that particularly stands out though.

David Tao: Awesome. Aaron, where can folks keep up with you personally on social media? I do want to ask at the same time about the “HindeSight” newsletter. Where can folks find out more about that?

Aaron Hinde: HindeSight’s on our website, lifeaidbevco.com. For me, personally, I’m most active on Instagram, @aaronhinde, A-A-RON, Hinde, H-I-N-D-E.

David Tao: Awesome. Aaron, I really appreciate your time. Thanks so much for joining us. I hope that we get to speak again in the near future.

Aaron Hinde: All right, brother. I appreciate it.



> > > Live well.

 

Death by Diet Soda?


Original article published on Sept. 6, 2019 | Written by: The New York Times

A new study that links artificially sweetened beverages to premature death is prompting public angst. Some scientists say it has significant flaws.

Does guzzling diet soda lead to an early demise?

There was a collective gasp among Coke Zero and Diet Pepsi drinkers this week after media reports highlighted a new study that found prodigious consumers of artificially sweetened drinks were 26 percent more likely to die prematurely than those who rarely drank sugar-free beverages.

The study, published in the journal JAMA Internal Medicine, followed 450,000 Europeans over 16 years and tracked mortality among soft-drink consumers of all persuasions — both those with a fondness for sugary beverages and those who favored sugar-free drinks.

Given the well-documented health effects of consuming too much sugar, it was little surprise the authors found that people who drank two or more glasses of sugar-sweetened beverages a day were eight percent more likely to die young compared to those who consumed less than one glass a month.

But what grabbed headlines, and prompted widespread angst, was the suggestion that drinking Diet Coke could be even more deadly than drinking Coca-Cola Classic.

The study is not a one-off. Over the past year, other research in the United States has found a correlation between artificially sweetened beverages and premature death.

The problem, experts say, is that these and other studies have been unable to resolve a key question: Does consuming drinks sweetened with aspartame or saccharin harm your health? Or could it be that people who drink lots of Diet Snapple or Sprite Zero lead a more unhealthy lifestyle to begin with?

A number of nutritionists, epidemiologists and behavioral scientists think the latter may be true. (It’s a theory that will be instantly recognizable to anyone who has guiltily ordered a Diet Coke to accompany their Double Whopper with cheese.)

“It could be that diet soda drinkers eat a lot of bacon or perhaps it’s because there are people who rationalize their unhealthy lifestyle by saying, ‘Now that I’ve had a diet soda, I can have those French fries,’” said Vasanti S. Malik, a researcher at the Harvard T.H. Chan School of Public Health and the lead author of a study in April that found that the link between artificial sweeteners and increased mortality in women was largely inconclusive. “This is a huge study, with a half million people in 10 countries, but I don’t think it adds to what we already know.”

The authors of the JAMA paper tried to account for these risk factors by removing study participants who were smokers or obese, and they tried to improve its accuracy through statistical modeling.

But Dr. David Ludwig, an obesity specialist at Boston Children’s Hospital, said these so-called observational studies cannot really determine cause and effect. “Maybe artificial sweeteners aren’t increasing mortality,” he said. “Maybe it’s just that people with an increased risk of mortality, like those with overweight or obesity, are choosing to drink diet soda but, in the end, this doesn’t solve their weight problem and they die prematurely.”

Still, scientists say the alternative to observational studies — a clinical trial that randomly assigns participants to a sugary drinks group or a diet soda group — isn’t feasible.

“Clinical trials are considered the gold standard in science, but imagine asking thousands of people to stick to such a regimen for decades,” said Dr. Malik of Harvard. “Many people would drop out, and it would also be prohibitively expensive.”

Concerns about artificial sweeteners have been around since the 1970s, when studies found that large quantities of saccharin caused cancer in lab rats. The Food and Drug Administration issued a temporary ban on the sweetener, and Congress ordered up additional studies and a warning label, but subsequent research found the chemical to be safe for human consumption. More recently-created chemical sweeteners like aspartame and sucralose have also been extensively studied, with little evidence that they negatively impact human health, according to the F.D.A.

Some studies have even found a correlation between artificial sweeteners and weight loss, but others have suggested they may increase cravings for sugary foods.

“There’s no evidence they are harmful to people with a healthy diet who are trying to live a healthy lifestyle,” said Dr. Barry M. Popkin, a nutritionist at the University of North Carolina, Chapel Hill. He and others remain concerned that giving diet beverages to young children might encourage a sweet tooth.

Still, many scientists say more research is needed to determine the long-term effects of consuming artificial sweeteners. Although Dr. Mullee, one of the authors of the study, cautioned against drawing stark conclusions from their data, she said the deleterious effects of artificial sweeteners can’t be ruled out, noting studies that suggest a possible link between aspartame and elevated levels of blood glucose and insulin in humans. “Right now the biological mechanisms are unclear but we’re hoping our research will spark further exploration,” she said.

For consumers, the mixed messaging can be confusing. Dr. Jim Krieger, the founding executive director of Healthy Food America, an advocacy group that presses municipalities to enact soda taxes and increase consumer access to fruits and vegetables, said the new study and others like it raise more questions than they answer.

“Gosh, at this point, you probably want to go with water, tea or unsweetened coffee and not take a chance on beverages we don’t know much about,” he said. “Certainly, you don’t want to drink sugary beverages because we know that these aren’t good for you.”


About the Author:
Andrew Jacobs is a reporter with the Health and Science Desk, based in New York. He previously reported from Beijing and Brazil and had stints as a Metro reporter, Styles writer and National correspondent, covering the American South. @AndrewJacobsNYT
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Source: A version of this article appears in print on , Section D, Page 6 of the New York edition with the headline: Alarm Over Diet Sodas, and Questions, Too .

> > > Live well.

HindeSight #22: How to Become Indistractable


The Smart Passive Income Podcast: How to Become Indistractable

Host Pat Flynn talks with “Indistractable” author Nir Eyal about how destructive distractions can be to our success and productivity, both in life and business. (52:30)

Listen to the full podcast episode here.

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Companies Founded by Amazing Young Entrepreneurs

Get inspiration from these 15 amazing kids and teens who have started successful businesses.

Click here to read the full article. 

 

50+ Healthy Meal Prep Recipes for Fall

Bring on the crunchy leaves, cozy sweaters and fall comfort foods. Here are 50 yummy recipes that will ensure you are eating healthy during the busyness of the fall season.

Read the Fit Foodie Finds article here.

“Want to start a BUSINESS? Discover a PROBLEM and create a SOLUTION that serves PEOPLE.

 

Indistractable: How to Control Your Attention and Choose Your Life

The best-selling author of “Hooked,” Nir Eyal, provides a new framework that will deliver the focus you need to get results.

Check out his book here.

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AH

HindeSight  |  No. 22

Green Tea May Help You Lose Weight, Feel Better and Lower Your Risk of Chronic Disease


Source: Healthline.com | Original article by Kris Gunnars, BSc — January 17, 2018

Green tea is the healthiest beverage on the planet. It is loaded with antioxidants and nutrients that have powerful effects on the body. These include improved brain function, fat loss, a lower risk of cancer and many other impressive benefits.

Below are 10 health benefits of green tea that are supported by studies.

1. Green Tea Contains Bioactive Compounds That Improve Health

Green Tea in White Mug

Green tea is more than just liquid.

Tea is rich in polyphenols that have effects like reducing inflammation and helping to fight cancer.

Green tea is about 30 percent polyphenols by weight, including large amounts of a catechin called EGCG. Catechins are natural antioxidants that help prevent cell damage and provide other benefits.

These substances can reduce the formation of free radicals in the body, protecting cells and molecules from damage. These free radicals are known to play a role in aging and all sorts of diseases.

EGCG (Epigallocatechin Gallate) is one of the most powerful compounds in green tea. It has been studied to treat various diseases and may be one of the main reasons green tea has such powerful medicinal properties (2Trusted Source).

2. Compounds in Green Tea Can Improve Brain Function and Make You Smarter

Green tea does more than just keep you awake, it can also make you smarter.

The key active ingredient is caffeine, which is a known stimulant. It doesn’t contain as much as coffee, but enough to produce a response without causing the “jittery” effects associated with too much caffeine.

Caffeine has been intensively studied before and consistently leads to improvements in various aspects of brain function, including improved mood, vigilance, reaction time and memory (6).

However, green tea also contains L-theanine which increases the activity of the inhibitory neurotransmitter GABA, which has anti-anxiety effects. It also increases dopamine and the production of alpha waves in the brain (7Trusted Source8Trusted Source9Trusted Source).

Studies show that caffeine and L-theanine can have synergistic effects. The combination of the two is particularly potent at improving brain function (10Trusted Source11Trusted Source).

Many people report having more stable energy and being much more productive when they drink green tea, compared to coffee.

3. Green Tea Increases Fat Burning and Improves Physical Performance

If you look at the ingredients list for any fat burning supplement, chances are that green tea will be on there.

This is because green tea has been shown to increase fat burning and boost the metabolic rate, in human controlled trials (12Trusted Source).

In one study in 10 healthy men, green tea increased energy expenditure by 4% (13Trusted Source).

Another study showed that fat oxidation was increased by 17%, indicating that green tea may selectively increase the burning of fat (14Trusted Source).

Caffeine itself has also been shown to improve physical performance by mobilizing fatty acids from the fat tissues and making them available for use as energy (16Trusted Source17Trusted Source).

In two separate review studies, caffeine has been shown to increase physical performance by 11-12%, on average (1819Trusted Source).

4. Antioxidants in Green Tea May Lower Your Risk of Some Types of Cancer

Cancer is caused by uncontrolled growth of cells. It is one of the world’s leading causes of death.

It is known that oxidative damage contributes to the development of cancer and that antioxidants may have a protective effect (20Trusted Source).

Green tea is an excellent source of powerful antioxidants, so it makes sense that it could reduce your risk of cancer, which it appears to do:

  • Breast cancer: A meta-analysis of observational studies found that women who drank the most green tea had a 20-30% lower risk of developing breast cancer, the most common cancer in women (21Trusted Source).
  • Prostate cancer: One study found that men drinking green tea had a 48% lower risk of developing prostate cancer, which is the most common cancer in men (22Trusted Source).
  • Colorectal cancer: An analysis of 29 studies showed that those drinking green tea were up to 42% less likely to develop colorectal cancer (23Trusted Source).

Many observational studies have shown that green tea drinkers are less likely to develop several types of cancer. However, more high-quality research is needed to confirm these effects (2425Trusted Source).

It is important to keep in mind that it may be a bad idea to put milk in your tea, because some studies suggest it reduces the antioxidant value (26Trusted Source).

5. Green Tea May Protect Your Brain in Old Age, Lowering Your Risk of Alzheimer’s and Parkinson’s

Not only can green tea improve brain function in the short term, it may also protect your brain in old age.

Alzheimer’s disease is the most common neurodegenerative disease in humans and a leading cause of dementia.

Parkinson’s disease is the second most common neurodegenerative disease and involves the death of dopamine producing neurons in the brain.

Multiple studies show that the catechin compounds in green tea can have various protective effects on neurons in test tubes and animal models, potentially lowering the risk of Alzheimer’s and Parkinson’s (27Trusted Source28Trusted Source29Trusted Source).

6. Green Tea Can Kill Bacteria, Which Improves Dental Health and Lowers Your Risk of Infection

The catechins in green tea also have other biological effects.

Some studies show that they can kill bacteria and inhibit viruses like the influenza virus, potentially lowering your risk of infections (30Trusted Source3132Trusted Source33Trusted Source).

Streptococcus mutans is the primary harmful bacteria in the mouth. It causes plaque formation and is a leading contributor to cavities and tooth decay.

Studies show that the catechins in green tea can inhibit the growth of Streptococcus mutans. Green tea consumption is associated with improved dental health and a lower risk of caries (34Trusted Source35Trusted Source36Trusted Source37Trusted Source).

Multiple studies also show that green tea can reduce bad breath (38Trusted Source39).

7. Green Tea May Lower Your Risk of Type 2 Diabetes

Type 2 diabetes is a disease that has reached epidemic proportions in the past few decades and now afflicts about 400 million people worldwide.

This disease involves having elevated blood sugar levels in the context of insulin resistance or an inability to produce insulin.

Studies show that green tea can improve insulin sensitivity and reduce blood sugar levels (40Trusted Source).

One study in Japanese individuals found that those who drank the most green tea had a 42% lower risk of developing type 2 diabetes (41Trusted Source).

According to a review of 7 studies with a total of 286,701 individuals, green tea drinkers had an 18% lower risk of becoming diabetic (42Trusted Source).

8. Green Tea May Reduce Your Risk of Cardiovascular Disease

Cardiovascular diseases, including heart disease and stroke, are the biggest causes of death in the world (43).

Studies show that green tea can improve some of the main risk factors for these diseases.

This includes total cholesterol, LDL cholesterol and triglycerides (44Trusted Source).

Green tea also dramatically increases the antioxidant capacity of the blood, which protects the LDL particles from oxidation, which is one part of the pathway towards heart disease (4546).

Given the beneficial effects on risk factors, it is not surprising to see that green tea drinkers have up to a 31% lower risk of cardiovascular disease (474849Trusted Source).

9. Green Tea Can Help You Lose Weight and Lower Your Risk of Obesity

Given that green tea can boost the metabolic rate in the short term, it makes sense that it could help you lose weight.

Several studies show that green tea leads to decreases in body fat, especially in the abdominal area (5051Trusted Source).

One of these studies was a 12-week randomized controlled trial in 240 men and women. In this study, the green tea group had significant decreases in body fat percentage, body weight, waist circumference and belly fat (52).

However, some studies don’t show a statistically significant increases in weight loss with green tea, so this needs to be taken with a grain of salt (53Trusted Source).

10. Green Tea May Help You Live Longer

Of course, we all have to die eventually. That is inevitable.

However, given that green tea drinkers are at a lower risk of cardiovascular disease and cancer, it makes sense that it could help you live longer.

In a study of 40,530 Japanese adults, those who drank the most green tea (5 or more cups per day) were significantly less likely to die during an 11 year period (54Trusted Source):

  • Death of all causes: 23% lower in women, 12% lower in men.
  • Death from heart disease: 31% lower in women, 22% lower in men.
  • Death from stroke: 42% lower in women, 35% lower in men.

Another study in 14,001 elderly Japanese individuals aged found that those who drank the most green tea were 76% less likely to die during the 6 year study period (55).

In order to feel better, lose weight and lower your risk of chronic diseases, you might want to consider making green tea a regular part of your life.

—Healthline.com


BONUS: Did you know? Green Tea is a key ingredient in the following LIFEAID Beverage Co. products:

  • FITAID and FITAID RX Recovery Blends
  • FOCUSAID Energy Blend
  • FITAID ZERO and FITAID RX ZERO Recovery Blends (with ZERO SUGAR)

For more information about each of these products containing 45mg of natural caffeine from Green Tea, please visit LIFEAIDBevCo.com 


> > > Live well.

HindeSight #21: The World’s #1 Productivity Life Hack!


The World’s #1 Productivity Hack!

Host Rob Dial shares one very simple technique that is scientifically proven to be the best productivity hack out there on this episode of The Mindset & Motivation Podcast.

Listen to the full podcast episode here.

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How We Stopped Counting Calories and Learned to Love Spindrift

The current trend towards real ingredients over zero calories says a lot about how we think about health today.

Click here to read the full article. 

 

39 of the Ultimate Back-to-School Recipes

Make hectic school (or work) days less daunting with these quick & delicious recipes from Joyful Healthy Eats.

Click here to read the full article.

“Change is not a four-letter word … but often your reaction to it is.

—Jeffrey Gitomer

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

“What stands in the way becomes the way,” according to Marcus Aurelius. This book reveals the timeless philosophical principles laid down by the Roman emperor who discovered a method for achieving excellence in any and all situations. Discover how to turn your own adversity into advantage.

Check out Ryan Holiday’s best-selling book here.

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AH

HindeSight  |  No. 21

What to Pack for a Healthier Weekend Away

Article by: Michelle Schwartz  |  May 9. 2019

I feel like I’ve been traveling non-stop these days. My trips range anywhere from a short 2.5 hour drive to a flight across the states. No doubt traveling is one thing I truly love, but how do you make it healthier? I feel as there is a negative connotation tied around traveling with many people because they aren’t exactly sure how to tackle it in a healthy way. After literally years of driving back and forth from CT to Philly/DC/NY/everywhere imaginable, I’ve come up with top travel essentials to make my trips healthier, more enjoyable, and easier to handle!

ATHLETIC WEAR/SHOES

Preparation is everything. I always pack a few workout sets and sneakers so I have no excuses when it comes to workouts. My advice is always to workout first thing in the morning or when you land. This helps you stick to a schedule and move your body before you can feel fatigued or caught up in other plans. A cute outfit always helps me want to sweat – look cute, work hard. This actually works for me! My go-to outfits are Fabletics, Bold Body Apparel, Lilybod, and Old Navy.

IMMUNITYAID

Raise your hand if you have traveled and gotten sick? Maybe it was the tight airplane seating, or the lack of sufficient sleep, or even just being outside your normal food/vitamin routine. Trust me, it seems like I was there more often than not. It wasn’t long before I realized there were ways to combat sickness and stay on top of your game – cue IMMUNITYAID. Aka a refreshing, bubbly can of vitamins that is sure to help you combat any sign of sickness/fatigue. For real, this bad boy is delicious and just what I need – don’t tell him, but I have to hide them from my husband because he drinks them on the regular before I can even stand a chance.

PROTEIN BARS

This goes without saying, really. Protein bars are such a handy snack to bring because they are packed with nutrients and pack well in your bag. I always need some healthy fats, protein, and complex carbs to get me through a trip so I don’t completely binge at rest-stop or overpriced airport food. My go-to bars are Simply Protein, Kindbars, RXBars, and SquareOrganics Bars. to name a few. I always pack multiples because my man always asks for food.

HAND SANITIZER

I cannot travel without this stuff. Airports, hand rails, stairs, bathroom, all freak me out – germs galore. This has made such a huge different in preventing illness. Plus, I can’t even tell you how often I eat on the plane when I have just touched the seat, tray table, elevator rail, travel bag, and everything else you can imagine. I love hand sanitizer because it cuts the germs and travels well in a little bottle for convenience.

BOOTY BANDS

This is like a workout secret weapon. I do not travel without one in my bag. These stretchy bands of goodness up your sweat game because who has room to pack dumbbells. Most weekends I perform band workouts and plan my week accordingly. Although “booty” is in the name, these bands can be used for a total body workout, too. I recently switched to a thick fabric band because it is far more challenging and doesn’t slide at all when you wear them. I highly recommend AthElite Lifestyle’s bands which you can find here.

WATER BOTTLE

Our bodies are made up of 60%+ water. That is the majority of our beings. It can be so easy to miss your water intake when you’re traveling for a variety of reasons, but staying hydrated makes a huge difference in my skin tone, under-eye bags, digestion, and energy levels. You will not find me without a water bottle in my hand. I bring my reusable bottle to the airport and chug it before I get through security. Then I fill it back up as soon as I’m through the line. When on driving trips, it can be easy to drink less in fear of needing to pee every minute, but it is worth it! I always bring a bottle to keep me alert and hydrated.

FITNESS PLAN

It is important to move your body when you’re traveling. I completely agree that you don’t need your normal rigorous gym schedule – especially on vacation – but having options for travel-specific workouts is one way to stick to a routine and remain healthy. I have many workouts on my Instagram that require little or no equipment. You can also find 15+ types of these workouts in my 8-week fitness & faith guide – Dumbbells & Devotions 2.0. Look for the Airplane icon on the top of the workout pages.

What are your top travel essentials? Leave a comment below to share with us.


About the Author

Michelle Schwartz  is a wellness warrior searching for ways to live healthier and happier with a focus in the areas of Fitness, Food, Faith and Fun.
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“I believe that everyone can get healthier and happier with small changes while still living their lives. I share my expertise via Instagram and my blog. My goal is to empower women to find a love for health and taking care of their bodies. I am determined to prove that getting healthy can be done without hours in the gym or tons of money spent on health foods. I provide fitness tips and videos, quick and delicious recipes, health advice and faith questions to help you achieve your goals.”
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Visit FitstagramMichelle.com for more info | Follow Michelle on Instagram at: @fitstagram.michelle


> > > Live well.

HindeSight #20: Consumer Guide to the Best Fitness Recovery Products in 2019 + A Decade of Fueling the Fittest on Earth

man holding surfboard standing in front of sea


A Decade of Fueling the Fittest on Earth

Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide.

Read the full article and watch the video here.

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Consumer Guide: Best Fitness Recovery Products in 2019

Tips and guidelines for finding the right recovery products for you, as well as a list of the top-ranked products of the year.

Click here to read the full article. 

 

10 Paleo Family Friendly Dinner Ideas

Perfect for the whole family, try these quick & easy Paleo-friendly dinners that you can whip up at home.

Click here to read the full article.

When you innovate, you’ve got to be prepared for people telling you that you are nuts.

—Larry Ellison

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Chris Guillebeau shows you how to lead a life of adventure, meaning and purpose, all while earning a good living.

Check out his book here.

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AH

HindeSight  |  No. 20