HindeSight #29: Dedicated to Kobe Bryant, a True Legend & Inspiration


New Fitness Craze: The Jug Method by Neal Maddox

Have you heard? Barbells are OUT, jugs are IN! Developed by elite athlete and coach Neal Maddox, discover why everyone’s raving about the convenient and affordable Jug Method. Dip ‘n’ Sip, baby!

Watch the Jug Method video now.

Real Chalk Podcast #110 with Aaron Hinde

In this episode, ‘Real Chalk’ host Ryan Fischer dives into the specific mindset LIFEAID co-founder Aaron Hinde takes into each day to help him build a successful company, plus they discuss all the juicy details about LIFEAID—past, present and future.

Listen to the full podcast episode here.

“Leadership is lonely … I’m not going to be afraid of confrontation to get us to where we need to go. There’s a big misconception where people thinking winning or success comes from everybody putting their arms around each other and singing kumbaya and patting them on the back when they mess up, and that’s just not reality. If you are going to be a leader, you are not going to please everybody. You have to hold people accountable. Even if you have that moment of being uncomfortable.”

—Kobe Bryant

The Mamba Mentality: How I Play

Kobe “The Black Mamba” Bryant shares his perspective of life on and off the basketball court, a fitting legacy from the late Los Angeles Lakers superstar.

Check out Bryant’s book on Amazon.


HindeSight  |  No. 29

FITAID Proudly Partners with Elite Athlete & Coaching Legend Neal Maddox on Latest Fitness Craze: The Jug Method

Santa Cruz, CA—Jan. 27, 2020

The Jug Method

Recently launched, just in time to help all of us reach our goal of getting in the best shape of our life in 2020, the new Jug Method is already sweeping the nation! Droves of fitness fanatics from all skill levels are flocking to replace expensive home gym equipment with simple water jugs. 

Founder and creator of the Jug Method, Neal Maddox is an eight-time CrossFit® Games athlete, elite coach & fitness guru who partnered with FITAID to share his revolutionary new fitness program with the masses.

“Whether you’re an elite athlete or just trying to get fit, the Jug Method is perfect for you! Ditch those expensive plates and barbells, join the Jug Arms movement today,” says Maddox with confidence.

Dip ‘n’ Sip, baby!

The unconventional program encourages members to “Dip ‘n’ Sip your way to improved strength with the Jug Method,” promising to get you lean, mean and green in record time.

There are already dozens of testimonials touting the benefits of Maddox’s program: “I’m cancelling all of my gym memberships and sticking to the Jug Method,” says one satisfied convert.

Just Jugs

Convenient and inexpensive, almost any kind of plastic jug (which you can adjust to desired weight by simply adding or removing liquid) can be purchased for less than a couple bucks at most any local retailer and put to use immediately with the Jug Method’s powerful, explosive movements.

Maddox is helping millions kick excuses to the curb by making fitness affordable and convenient, accessible from the convenience of your own couch.

Join the Movement

To learn more about the program or experience the power of the Jug Method for yourself, visit JugArms.com today, and let the Jug Method take your fitness to the next level. Show off your jug arms in a Jug Method T-shirt, now available online in vibrant white. And don’t forget to fuel your jugs with FITAID, the #1 Post-Workout Recovery Drink in America.

Join the Movement at JugArms.com 

Beverage Company FITAID Starts KOALA CHALLENGE to Raise Money for Australia Wildfire Relief

The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench.

An employee for the company tells 10News that, through Friday, it’ll donate $5 for every video of the challenge posted on social media and hashtagged #FITAID and #KoalaChallenge.

“You don’t have to successfully complete it,” joked FITAID employee Jordan Costa.

The company also plans to donate five percent of all sales from FITAID ZERO directly to those fighting the fires.

To join the challenge, learn more at: @fitaid

> > > Live well.

LIFEAID CBD Launches Successfully at E-Commerce in November 2019 — WSJ

On January 9, 2020, the BUSINESS section of The Wall Street Journal featured an article (by Annie Gasparro) about the successful launch of LIFEAID CBD entitled  Cloudy Regulation Slows CBD’s Seep into Food and Drinks.” 


Big food-and-drink companies are slowing work on products containing cannabidiol after regulators sounded a note of caution, making space for smaller players to capture more of the budding market. 



> > > Live well.

FITAID Koala Challenge Helping to Raise Over $30,000 for Australia Wildfire Relief


When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!)

This week, FITAID is donating 5% of all sales from FITAID ZERO directly to our brave family and friends who are fighting the devastating fires down in Australia. We will also be sending 10,000 cans of FITAID Down Under to help those hardworking men and women recover from their exhaustive relief efforts.

Additionally, we are partnering with FITAID athlete @JamesNewbury’s GoFundMe to help raise even more funds for the firefighters, by asking each of you to do the #KoalaChallenge! Now through Friday, for every post shared of someone doing the Koala Challenge (photo/video), FITAID will donate $5/post directly to the efforts of Australian wildlife protection services. Please be sure to include #FITAID, #KoalaChallenge and tag @FITAID in your post.


View this post on Instagram


A post shared by FITAID by LIFEAID Beverage Co. (@fitaid) on


  1. JOIN the FITAID Koala Bear Relief Challenge

    Whether you’re successful or not doesn’t matter, it’s for a great cause! Simply document your attempt at the “Koala Challenge.” Be sure to tag @fitaid in your photo/video and include the hashtags #KoalaChallenge & #FITAID in your post. Share your post now on Instagram, join the challenge HERE!

  2. SHARE

    Be sure to tell others about the FITAID Koala Challenge and how they can help raise $5/post just for participating! NOTE: All submissions must be posted by the deadline on Friday, Jan. 10, to count towards the total donation (up to $30,000).

  3. Stock up on FITAID ZERO

    This week, when you purchase FITAID ZERO, 5% of your purchase will be donated directly to Australia wildlife relief services. SHOP NOW at LIFEAIDBevCo.com/ZERO

LIFEAID is beyond grateful for the overwhelming response and participation in these efforts so far. THANK YOU to everyone who has participated in any way. Every little bit helps, we’re all in this together.

> > > Live well.

HindeSight #28: How to Head Into 2020 With Intention


Holiday Fatigue? Check Out These 7 Hangover Cures

There are few things worse than starting the New Year with a hangover. Us Weekly shares some of the most popular preventative supplements that you can pick up today to help you feel good tomorrow.

Click here to read the full article in Us Weekly.


Best Recipes of 2019

Delish has gathered the 19 most popular recipes of 2019—from how-to’s to cocktails to low-carb favorites. Enjoy!

Find all the recipes here.

“Whatever we want in life, we can basically reverse-engineer it. If you’re stuck, if you’re not in flow state, what decisions in your daily life do you need to change to reach your desired outcome?”

—Aaron Hinde

Mindfulness Cards: Simple Practices for Everyday Life

An easy way to cultivate mindful moments, this engaging deck makes it easy to bring awareness, calm, and joy to your everyday life. Each card includes an inspiring phrase on the front and a bite-size mindfulness exercise on the back.

Check it out on Amazon.


HindeSight  |  No. 28

Smoothie King Launches New HIIT Fit Smoothie with FITAID

Try the new HIIT Fit Smoothies with powdered FITAID at a Smoothie King near you!


Add a scoop of the FITAID powder to ANY Smoothie King smoothie for post-workout recovery!

Try the new HIIT Fit Smoothies with FITAID + Paleo protein powder — NOW AVAILABLE as Smoothie King locations nationwide!

Find a Smoothie King near you at SmoothieKing.com

Be sure to tag us and tell us what you think!

> > > Live well.

Holiday Fatigue? Check Out These 7 Hangover Cures on Amazon

Original article in Us Weekly | By  | December 2019



New Year’s Eve is right around the corner, and everyone is getting prepared for the big night! For some, the holiday season may lead to a cocktail or two — which inevitably causes some unpleasant morning-after moments.

There are few things worse than waking up with a hangover. In fact, it will likely negate just how much fun you had the night before. So to help you get through the rest of the season (if you’re over 21, of course), we’ve rounded up some of the most popular hangover cures and preventative supplements that you can pick up from Amazon today!



[read the full article at Us Weekly]




Partyaid Rehab Blend
PARTYAID Recovery Blend

The pre-mixed drink contains a ton of helpful nutrients that can alleviate traditional hangover symptoms. You can drink this before, during or after your night out and feel significantly better the next day.

Get the PARTYAID supplement drink for prices starting at just $11, available from Amazon!

Or shop now at LIFEAIDBevCo.com, and PARTY SMARTER in the New Year!

5 Tips for Combating Holiday Stress

Written by travel blogger Tiffany Ammerman | All images courtesy of @cf_kat

While the holidays can be a fun and busy time of year, there are definitely times where you find yourself looking at your schedule wondering how it’s possible that you’re going to squeeze everything in!  From visiting family to wrapping gifts and preparing food, it can be a little overwhelming at times. While this time of year can be focused on giving to others, it’s important to remember to give back to yourself as well with these 5 tips for combating holiday stress.

1. Work It Out

Working out can help to relieve stress by releasing endorphins and giving you a singular focus. By spending an hour or two in the local CrossFit box or pounding it out on the treadmill at home, carving out some time to focus on yourself and your goals can be a much needed respite during the rushing around of the holiday season. 

2. Grab a Coffee, a Book and Your Dog

Taking some time for yourself to read, play with your dog or just have a coffee alone can do wonders for your mental health. Spending time with our pets can help to relieve stress when we’re trying to tackle that to-do list. The holidays can be a very overwhelming time with all the parties, dinners and tasks that need to be done! Take some time to refocus & recenter yourself so you can jump back into the festivities fully rejuvenated. Bonus tip: adding in a CBD supplement could also help to relieve anxiety, depression & any joint pain from your workouts. A win/win!

3. Make a To-Do List

Making a list of items that need to get done can help you to feel more organized and together when its out of your head and down on paper!  With the most pressing items listed first, that will help you to make sure everything gets done when it needs to get done and you don’t feel rushed or pressured. Another useful tool is to understand that not everything has to get done in one day. Next to your tasks, write down what day they need to be done and what day you want to get them done. No time for it today? Try to get it done tomorrow. Be kind to yourself during this stressful time.

4. Focus In On The Positives

While it can be easy to get bogged down in what didn’t work out correctly or that frustrating relative, try to turn your mind to the positives. Getting to spend time with family can be stressful but focusing on the reasons why we love and appreciate our family and friends can help to realign your mind to a more positive space. Write down some positive affirmations or positive things that happened that day rather than dwelling on the cookies that didn’t turn out or the gift that still hasn’t been delivered.

5. Ask For Help

Whether it’s asking your partner to pick up the gift from the shops or asking your friend to be a sounding board, it’s always okay to ask for help. There is no need to spread yourself so thin so you eventually crack! Ask for backup and you’ll be sure to get it.


Keep in mind that while the holidays can be heaped in stress, it’s ultimately about spending quality time with the people that you love. Try not to stress about the changes in plans, unexpected guests or burnt cookies! It may seem like a lot at the moment but allowing yourself to have the space to step back and decompress can mean so much for your mental health and happiness during this holiday season.

All images courtesy of @cf_kat


About the Author:
Georgia native Tiffany Ammerman is the thru-hiker and CrossFitter behind the travel blog The Goodish Traveler. She spends the majority of her time traveling, eating sushi and searching for hiking trails. When she’s not blogging, Ammerman can be found training at CrossFit LaGrange and teaching art to kids.

You can follow her adventures on Instagram: @the_goodish_traveler or website: TheGoodishTraveler.com


> > > Live well.


THE HUSTLE: From Living in a Trailer to Owning a $100M Beverage Brand

Source: The Hustle | December 11, 2019

My First Million ft. LIFEAID Co-Founder Aaron Hinde

LIFEAID founder Aaron Hinde (@aaronhinde) stopped by “My First Million” to talk ‘vitamins that you’ll enjoy drinking.’ Hinde’s new beverage brand (valued at over $100M) has something to boost every part of your life — FITAID, FOCUSAID, PARTYAID, IMMUNITYAID, LIFEAID CBD, GOLFERAID… and more. He talks about how LIFEAID competes with Red Bull and Monster, distribution strategy: think golf clubs & CrossFit gyms, what it’s like to live off the grid: chicken, solar & batteries, how to test physical product market fit using a Direct Mail strategy and why narrowing product focus can increase sales.


Here’s what you’ll learn in this episode of My First Million:
  • How LIFEAID competes with Red Bull and Monster
  • LIFEAID’s distribution strategy: think golf clubs & CrossFit© gyms
  • What it’s like to live off the grid: chicken, solar & batteries
  • How to test physical product market fit using a Direct Mail strategy
  • Why narrowing product focus can increase in sales

Follow Aaron Hinde on Instagram at: @aaronhinde
Learn more about LIFEAID products at LIFEAIDBevCo.com

> > > Live well.