Official FITAID Calendar of Events for the 2019 Reebok CrossFit Games

Don’t miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4).

Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games.

Plus, don’t forget to snag your FITAID After-Party tickets now, they’re going to sell out FAST.

See you in Madison!


Get your After-Party tickets at:



HindeSight #18: The Power of Gut Health on Mental Wellness + 4 Reasons Your Side Hustle Hasn’t Exploded Yet

black and white Hustle-printed ceramic mug on table

Microbes, Mental Wellness & Mealtime | TEDx Talks

New research is repeatedly finding a strong connection between our gut bacteria and our mental health. Lisa Kilgor, a Registered Holistic Nutritionist, discusses how food impacts our gut & mental health, depression and overall well-being.

Watch the full presentation here.


4 Reasons Why Your Side Hustle Won’t Magically Morph into a Scaled Business

Having a side hustle is great, but to make it something more lucrative requires real strategy.

Click here to read the full article. 


8 Steps to a Healthier Gut Microbiome 

Science-based tips for keeping your gut happy and healthy!

Click here to read the full article.

“Be hungry. Be humble.
And always be the hardest worker in the room.”

—Dwayne “The Rock” Johnson

Great by Choice

Based on nine years of research, Jim Collins enumerates the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.

Check out his book here.


HindeSight  |  No. 18

How to Eat, Train & Live Like an Athlete

By Lori Nedescu

Being an athlete goes beyond training & performing. It’s a lifestyle. A lifestyle that requires a high level of attention on everything outside of the actual physical exertion—sleep, recovery, stretching, mental attitude, immunity, mood, body weight, food choices… Every great athlete knows that the physical strengths will only take you so far. 

“An athlete’s health foundation is what truly sets one up for success.”

As a serious athlete and a board-certified sports dietitian, I have a relatively sound, health-forward diet, but even I can make improvements. Confession: I do not follow a strict diet. Instead, I make nutritious choices and aim to do what’s best 80% of the time, leaving 20% for fun. I’m finding that while it is nice to have a ‘break’ from assessing my performance diet, 20% is still a large chunk. Imagine if you slacked off on 20% of your training? Eek. As my goals get stronger, I need to re-evaluate that 20%. Those choices do not have to be perfectly on point, but they can still be choices that will be beneficial for my health instead of taking away from it. 

For example, one of my 20% choices used to be Diet Coke. However, I know it is not good for my body. The research is pretty clear that soda, whether full of sugar or sugar-free, does not promote health and actually is proven to take away from it—decreasing gut microbiome by 50 percent, increasing type 2 diabetes and numerous other crazy health risks…

Luckily, I’ve found an ideal replacement that is still cold, refreshing and energizing, but is actually health-promoting, specifically when it comes to targeting my body’s nutrient needs for fitness improvements. FITAID ZERO is a researched-based, naturally flavored beverage that is specially balanced with supplemental ingredients that help athletic recovery. Now instead of grabbing a cold can that might lead to increased sugar cravings and weight gain, I can grab a cold can that might improve muscle speed, reduce muscle breakdown, strengthen mitochondria, provide antioxidants, replenish electrolytes and boost energy levels after a tough workout. This is due to the drink’s potent blend of vitamins, minerals, green tea, quercetin, turmeric, BCAAs, and CoQ10—ingredients proven to positively influence performance factors. FITAID ZERO also has (as the name suggests) no sugar! Meaning it won’t spike my blood sugar and I can rely on more whole food sources to provide the carbohydrates and calories my body requires. 

You don’t have to worry about being strict all the time, but do consider how those 20% choices play in to your 100%, choosing wisely whenever there are those easy, small swaps you can make to create a healthier foundation that will boost your lifestyle and ultimately improve your athletic performance.


About the Author:

Lori Nedescu is a board-certified sports dietitian, published author, and elite athlete in cycling & marathon running. You can view more of her work, follow or get in touch with her on Instagram at: @hungryforresults


> > > Live well.

Raleigh Athlete Crowned ‘Strongest One-Armed Man’ Uses Platform to Inspire Others

Posted by on 7/11/2019 at 7:36 p.m.

 — A Raleigh man, who recently won an international fitness title and was crowned The Strongest One-Armed Man on Earth, is now using the platform to show others how to reach beyond their limits.

Logan Aldridge, 28, lost his left arm in a boating accident when he was 13. But, as a former high school athlete, Aldridge said his fitness level soared when he started CrossFit six years ago.

“I can say with certainty, I would have never imagined, or could have imagined, this,” he said.

Earlier this summer, Aldridge competed in the WheelWOD international competition for adaptive athletes. Adaptive athletes have one or more physical impairments.

Despite winning the title of “Strongest One-Armed Man on Earth,” Aldridge said his main goal has always been to inspire others.

“I wanted people to look at me and say, ‘If he can do it, than I sure can.’ There’s no reason not to try,” he said.

John Prescott, who owns Neuse River CrossFit, introduced Aldridge and nine other adaptive athletes to the gym.

“Logan really radiated the mindset of it’s not a matter of if, it’s a matter of how,” Prescott said. “It’s been one of the coolest parts of this whole experience, learning how to be with adaptive athletes and how to coach them.”

“We’re far more capable than we give ourselves credit, or than we know,” Aldridge said.

Aldridge said he plans to continue to inspire adaptive athletes to live healthier lives and loves helping others to see the possibilities.

You can follow Logan’s journey on Instagram: @aldridgelogan

> > > Live well.

7 Proven Health Benefits of Ginseng

Excerpts from the article by Arlene Semeco, MS, RD published on | February 28, 2018

Ginseng is an herbal supplement that has been used for centuries in Chinese medicine.

It is commonly touted for its antioxidant and anti-inflammatory effects. It could also help regulate blood sugar levels and have benefits for some cancers.

What’s more, ginseng may strengthen the immune system, enhance brain function, fight fatigue and improve symptoms of erectile dysfunction.

Ginseng can be consumed raw or lightly steamed. It can also easily be added to your diet via its extract, capsule or powder form.

Whether you want to improve a certain condition or simply give your health a boost, ginseng is definitely worth a try.


1. Potent Antioxidant That May Reduce Inflammation

Ginseng has been shown to help reduce inflammatory markers and help protect against oxidative stress.

2. May Benefit Brain Function

Ginseng has been shown to benefit mental functions, feelings of calmness and mood in both healthy people and those with Alzheimer’s disease.

3. Could Improve Erectile Dysfunction

Ginseng may improve symptoms of erectile dysfunction by decreasing oxidative stress in tissues and enhancing blood flow in penile muscles.

4. May Boost the Immune System

Ginseng may strengthen the immune system in people with cancer and even enhance the effects of certain vaccinations.

5. May Have Potential Benefits Against Cancer

Ginsenosides in ginseng seem to regulate inflammation, provide antioxidant protection and maintain the health of cells, which could help decrease the risk of certain kinds of cancer. Nevertheless, more research is needed.

6. May Fight Tiredness and Increase Energy Levels

Ginseng may help fight fatigue and enhance physical activity by lowering oxidative damage and increasing energy production in cells.

7. Could Lower Blood Sugar

Ginseng, particularly fermented red ginseng, may help increase insulin production, enhance blood sugar uptake in cells and provide antioxidant protection.

Read the FULL ARTICLE on

The following LIFEAID products contain AMERICAN GINSENG (along with other clean vitamins and essential nutrients for your mind and body):

FOCUSAID Energy Blend contains 150mg of American Ginseng (4:1) extract, equivalent to 600mg whole root.GOLFERAID Performance Blend contains 20mg of American Ginseng (4:1) extract, equivalent to 80mg whole root.

Learn more about all of our clean products or shop now at:

> > > Live well.

BevNET Live Summer 2019: Growing Beyond the Box with LIFEAID

By: BevNET staff | July 2019

Watch LIFEAID co-founders’ BevNET Live presentation on YouTube:

The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out the right way to reach them.

Such is the case for LIFEAID, which has grown from a CrossFit-based brand with a direct-to-consumer model to a multi-million dollar company with a range of products sold at major national retailers. Speaking on June 13, 2019 at BevNET Live Summer 2019 in New York City, LIFEAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.

HindeSight #17: How to Measure Your Success & Learn How to Control Your Mind

Impact Theory: Learn How to Control Your Mind

Joe Dispenza discusses how you are the creator of your world. Do this one thing to change your brain waves & control your mind!

Watch the full interview here.


How to Measure Your Success

There are two types of highly successful entrepreneurs: those who are happy and personally very satisfied with their lives and those who are unhappy and feel like failures. Find out what makes the difference.

Click here to read the full article. 


Can Post-Workout Recovery & Nutrition Help Prevent “Workout Hangovers”?

According to a new study, as many as 55 percent of Americans have suffered a workout hangover. What are the best ways to prevent this?

Click here to read the full article.

“The best way to predict your future is to create it.”

—Joe Dispenza

Think Big, Act Small

Jennings reveals the unique power of combining the strengths of a big organization with the hunger of a start-up. Any company, no matter what its size or industry, can benefit from following these examples.

Check out his book here.


HindeSight  |  No. 17

HindeSight #16: Nine Lies About Work + 21 Top Destinations for Active and Adventurous Vacations

Todd Nief’s Show: Orion Melehan (LIFEAID)

Host Todd Nief discusses with LIFEAID co-founder Orion Melehan the trade-offs of rapidly scaling a growing business, how to understand proper sequencing in terms of when it’s appropriate to take certain actions in business, and how LIFEAID plans to stay true to their mission as they expand outside of the fitness subculture into more mainstream markets in grocery stores. (1:10:36)

Listen to the full podcast episode here.


21 Top Destinations for Active and Adventurous Vacations

Good news: your health and fitness don’t have to be put on hold just because of travel plans! Stay active and enjoy these adventurous vacation ideas with your family this summer.

Click here to read the full article. 


7 Proven Health Benefits of Ginseng

While Ginseng is commonly touted for its antioxidant and anti-inflammatory effects, it can also help regulate blood sugar levels, have benefits for some cancers, may strengthen the immune system, enhance brain function & more!

Click here to read the full article.

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure, that just ain’t so.”

—Mark Twain

Nine Lies About Work: A Freethinking Leader’s Guide to the Real World

Marcus Buckingham reveals the few core truths that will help you show just how good you are to those who truly rely on you.

Check out his book here.


HindeSight  |  No. 16

HindeSight #15: Do These 4 Things to Become the Unicorn of Your Industry

Business for Unicorns: Ep. 35 — Going ‘All In’ with Aaron Hinde

What made Dr. Aaron Hinde leave a comfy $350k-per-year job to take a huge gamble in an industry he had no previous experience in? Find out how his giant leap paid off and to what he attributes his successes, on this episode of Business for Unicorns. (57:00)

Listen to the full podcast episode here.


Do These 4 Things to Become the Unicorn of Your Industry

No myth, magic or fairy dust required — just four keys to building a $1 billion business.

Click here to read the full article. 


Energy Drinks May Increase Risk of Heart Function Abnormalities and Blood Pressure Changes

“The public should be aware of the impact of energy drinks on their body, especially if they have other underlying health conditions. Healthcare professionals should advise certain patient populations, for example, people with underlying congenital or acquired long QT syndrome or high blood pressure, to limit or monitor their consumption,” according to recent scientific study author Sachin Shah, Pharma. D.

Click here to read the full article.

“Only those who dare to fail greatly can ever achieve greatly.”

—John F. Kennedy

Inner Circle: Focus and Fulfillment Habits of the Enlightened

This #1 BEST SELLER is a short, easy read which offering refreshingly brutal honesty about the author’s past mistakes and how each one provided a necessary life lesson.

Check out Mycal Anders’ book here.


HindeSight  |  No. 15

5 Tips for Enjoying Summer Fun and Still Staying on Track With Your Fitness Goals

By: Nikki Dagot | June 2019

It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the sunshine: a jog along the beach, laps in your local swimming  pool, a friendly tennis match, or attending an outdoor yoga class. 

I want to start off by saying I am not the healthiest, most active person out there. But I thoroughly enjoy being outdoors, feeling energized, and paying attention to how both my mind and body feel. Do I go to the gym daily? No. Do I eat sugar? Yes (I love cookies). But life is about balance and feeling healthy on the inside.

That’s why I am a big fan of setting up smart, attainable goals for myself, especially during the summer when there are so many extra activities, food and fun that can distract us from our fitness goals. There’s no need to get extreme with your workout plans, especially during a season when your days are often jammed packed with outdoor activities to help keep your body moving. Currently, I have been going to the gym a few times a week, stretching, and going on walks around my neighborhood. When I start to feel too tired, I remind myself that even if I do something active after work for 20-30 minutes, it’s better than nothing so that’s a “win.”

Summer Necessities for a Healthy, Active Lifestyle:

  1. Attainable nutrition & fitness goals are a MUST. Make a plan, keep it simple, and you’re more likely to stick to it so you can crush your goals this summer (which always gets me about setting new goals)!
  2. Workout clothes that I feel confident in! Because when you feel better, you move better and live better. Summer goal: feel good about moving your body.
  3. My favorite kanteen or water bottle filled with ice-cold water to help me stay hydrated. 
  4. An upbeat playlist on my iPhone to help get me pumped up to crush my workouts.
  5. An ice-cold FITAID ZERO as a macro-friendly post-workout treat or a refreshing 5-calorie soda replacement.

When it comes to nutrition, one smart addition to my grocery list this summer has been items that taste great, are refreshing and satisfying yet won’t blow my macros out of the water. That’s where FITAID ZERO comes in! It’s only 5 calories, 1g of carbs, and helps my body recover properly after I finish a workout. It’s also the perfect soda replacement or mixer when served ice-cold on a hot summer day. Bonus: it’s made without any artificial flavors or sweeteners, NO sucralose, NO aspartame—happily sweetened with Monk Fruit & Stevia, made with only the good stuff your body needs (glutamine, glucosamine, BCAAs, electrolytes, CoQ10, turmeric, quercetin, green tea extract (for 45mg of natural caffeine & energy), vitamins C, D, & E, B-complex, and omega-3s).


If healthy eating is a challenge for you, here are some snacks and meal ideas I find fast and easy to help stay on track during the summer. Light and refreshing is key for those hot months, and meals that are easy to prepare so that you’re not wasting too much time in the kitchen are always a plus! Reach for fresh fruits, veggies, granola and nuts—all great snacks for outdoor adventures—as well as smoothies that you can take with you on the go! I also love a quick salad or wrap you can throw together — tuna, chicken, or veggie & hummus for a vegan option. Don’t forget that with summer, comes BBQ’s, pool parties and picnics. Be sure to treat yourself every now and then because life is all about balance. 

Wishing you a safe & healthy ACTIVE summer!

About the Author: Nikki Dagot is a 28-year-old food blogger who lives in Orlando, Florida.

You can follower her on Instagram @repeatandeat or on her blog at:

 > > > Live well.