HindeSight #11: The Dreaded ‘Workout Hangover’ + Rogue Invitational Attendees Rave About Macro-Friendly ZERO!

More Than Half of Americans Have Suffered a Workout Hangover

An article published in the New York Post shares new findings and statistics from a recent survey surrounding the negative effects of the dreaded “workout hangover.”

Read the full article here.


Mindset Reset: Day 1

Join motivational speaker & author Mel Robbins on this 35-day journey as she shares daily tips & tools to help guide you towards your best mindset and life. (5:28)

Click here to watch the video.


Meet Macro-Friendly Monk Fruit

Did you know that monk fruit is naturally 150-200 times sweeter than sugar? It’s what is used to happily sweeten ZERO SUGAR Recovery Blends FITAID ZERO and FITAID RX ZERO, now available!

Click here to read the full article.

“So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference.”

—Dr. Aaron Hinde

Think and Grow Rich

Important, practical, and transformative, Napoleon Hill’s wisdom from 1937 empowers today’s readers to create tomorrow’s successes.

Check out his book here.


HindeSight  |  No. 11

LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products

Source: PR Newswire  |  News provided by: LIFEAID Beverage Co. 

SANTA CRUZ, Calif., May 14, 2019 — Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand’s signature recovery blends, longtime staples of passionate amateurs and professional athletes nationwide.

Both ‘ZERO SUGAR’ products are available for sale online starting today, May 14, at www.LIFEAIDBevCo.com. The brand’s loyal following is clearly eager for the release, with over $100,000 in confirmed pre-orders. Online, the new sugar-free recovery blends will sell for $59.76 for a 24-can case and at select retailers and gyms for $2.99 per 12-oz. can.

The original popularity of FITAID is due to its great taste and proprietary formula of Branched-Chain Amino Acids (BCAAs), Turmeric to help decrease post-workout inflammation, 45mg of natural caffeine from green tea, and ingredients like Glucosamine, Glutamine, Arginine, B-complex, Vitamins C & D, Omega-3s & CoQ10 – all expertly formulated to support recovery from physical activity or exercise. With the addition of FITAID ZERO and FITAID RX ZERO, the FITAID lineup still contains the same recovery ingredients, now with zero sugar. Both ZERO products are sweetened with Monk Fruit and Stevia, and like all LIFEAID products, contain no sodium and no artificial flavors or sweeteners. And for anyone who wants additional recovery for their muscles, FITAID RX ZERO contains 1,000 mg of creatine to help build strength.

“There’s a lot of attention being placed on not-so-good-for-you workout drinks that are chock full of junk and unhealthy amounts of caffeine, taurine, sodium and sugar,” says LIFEAID co-founder and president Aaron Hinde. “That’s why we’re proud to offer the fitness community clean, sugar-free, post-workout recovery options with FITAID ZERO and RX ZERO. “Crafting better-for-you recovery options without the use of artificial sweeteners, sucralose or aspartame — while being sugar-free and still offering great taste — is something our team is very proud of accomplishing.”

The introduction of FITAID ZERO and FITAID RX ZERO brings the total number of LIFEAID products to nine. Since selling their first beverage back in 2011, LIFEAID still continues to proudly create “vitamins you’ll enjoy drinking,” with proprietary blends that emphasize a sophisticated combination of ingredients to meet the physical and mental demands of healthy, active, competitive men and women throughout their daily lives.

Expect FITAID ZERO and FITAID RX ZERO to find a loyal following, quickly. The LIFEAID brand boasts over 500k followers on social media, with FITAID already being sold at over 30,000 retailers across the country including new LIFEAID retailer partners Walmart, Kroger and CVS.

LIFEAID is helping define a new generation of low-to-no sugar fitness and functional beverages for consumers who demand better-for-you products containing quality ingredients. Made with only the good stuff and none of the junk, every LIFEAID product is not only refreshing, but contains a payload of functional ingredients to help enhance your mind and body’s performance. As LIFEAID launches their two newest products, the company is proud to be providing millions with “a better way to drink.”

FITAID ZERO and FITAID RX ZERO offer the nutrients and recovery function of FITAID, with zero sugar and no artificial sweeteners

With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking” including: LIFEAID, FITAID, FOCUSAID, IMMUNITIYAID PARTYAID, GOLFERAID and the newly launched FITAID ZERO and FITAID RX ZERO.

Since founding LIFEAID Beverage Co. in 2011, Orion Melehan and Aaron Hinde have built the brand into a thriving consumer-focused business and wellness movement that is a standout on e-comm and social media, and one of the most dynamic brands at retail in the U.S. and 20 other countries. Visit www.lifeaidbevco.com for more information.

Media Contact 
Emily Sommariva 

Shop ZERO now at www.lifeaidbevco.com/zerosugar

Meet MONK FRUIT: The Sweetest Little Fruit in Town with Sugar-Free Goodness + ROGUE Invitational Attendees’ Rave Reviews of ZERO!


Did you know that monk fruit is naturally 150-200 times sweeter than sugar?

“Monk fruit is a small sub-tropical melon that has been cultivated in the remote mountains of Southern China for centuries. According to legend, monk fruit is named after the Buddhist monks who first cultivated the fruit nearly 800 years ago.”

.“Monk fruit juice is an amazing twenty times sweeter than other fruit juices. The unique low-calorie sweetness of monk fruit comes from naturally occurring antioxidants found in the fruit that have a delicious, sweet taste, without the calories of sugar. Used as a food ingredient, monk fruit adds delicious low-calorie sweetness, replacing sugar and calories with great-tasting goodness from fruit.” —MonkFruitCorp.org

Watch how Monk Fruit is naturally harvested HERE:

Source: Monk Fruit Corp.

All-natural monk fruit concentrate is harvested using this
simple 3-step process:

1. The monk fruit is harvested and crushed to release its natural sweet juice.
2. The crushed fruit is then infused with hot water to gently release its natural calorie-free sweetness.
3. The sweet infusion is filtered to obtain a pure, calorie-free sweet fruit concentrate.

This month, LIFEAID Beverage Co. is proud to launch their first sugar-free products, happily sweetened with Monk Fruit & Stevia: FITAID ZERO and FITAID RX ZERO. Both products are made with only the good stuff and none of the junk, with no artificial flavors or sweeteners — a proud continuation of the brand’s mission to provide vitamins you’ll actually enjoy drinking.

There’s currently a lot of attention being placed on not-so-good-for-you preworkout drinks that are chock full of junk with unhealthy amounts of caffeine, taurine, sodium and sugar. That’s why we couldn’t be more pleased to offer the fitness community a clean, sugarfree postworkout recovery option in FITAID ZERO and RX ZERO,” says LIFEAID co-founder and president Aaron Hinde. Crafting betterforyou recovery options without the use of artificial sweeteners, sucralose or aspartame — while still being sugar-free & great tasting — is something our entire team is very proud of accomplishing.

What are FITAID ZERO & FITAID RX ZERO all about?

  • Keto & Paleo-friendly
  • Only 5 calories per can
  • Made with only the good stuff
  • NO artificial flavors or sweeteners
  • Clean, sugar-free post-workout recovery
  • Happily sweetened with Monk Fruit & Stevia

Complete NUTRITION LABEL INFORMATION for both new ZERO products:


Every single can of ZERO is made with only the good stuff, including essential vitamins & nutrients for recovery after any physical activity. Just like the rest of the LIFEAID line of clean products, Because you never stop being a Spartan. Now offering ZERO SUGAR and only a few calories!
Discover the ZERO difference at LIFEAIDBevCo.com/Zero.

#ABetterWayToDrink #FITAIDZERO

Rogue Invitational Attendees Raving About ZERO!

May 2019 — Columbus, Ohio: Hundreds of athletes, coaches, fans and crew were on site at the Rogue Invitational in Columbus, Ohio, last weekend. Here’s what they were saying after getting a chance to try the new sugar-free FITAID ZERO and FITAID RX ZERO.

“It’s ZERO SUGAR and macro-friendly, so now I won’t feel bad when I drink like six in a day!”

“I think FITAID ZERO tastes even better than the original. I love it.”

“Kinda pineapple-y… I already loved FITAID, but now I love ZERO even more!”

“The new FITAID (Zero) definitely tastes sweeter. So good!”

“It’s soooooo good!”

“Not gonna lie, I’m happily surprised by the superior taste of the new Recovery ZERO. It’s as flavorful as regular FITAID! I’m in love with ZERO.”

You can find additional information & resources regarding Monk Fruit & Stevia here:

  • Why Monk Fruit & Stevia? Read more about both & their benefits in Medical News Today.
  • Still curious about Monk Fruit? Check out our supplier’s website for more information at: MonkFruitCorp.org..

> > > Live well.

HindeSight #10: Five Core Values for Developing a Successful Affiliate + What’s in ZERO?

Theoretical Development of a Business

In this episode of Chasing Excellence, coach Ben Bergeron breaks down the five keys which have helped shape his success as an affiliate owner at CrossFit New England: Culture, Product, Marketing, Management and Systems. (May 6, 2019 | 67:18)

Check out the full episode of Chasing Excellence here.


Nick Massie: Thai Turkey Throwdown

Sam Dancer heats things up in the kitchen with master chef Nick Massie as the dynamic duo shows us step-by-step instructions for creating one of Nick’s most popular recipes. (5:34)

Click here to watch the full recipe tutorial.


What Are Monk Fruit and Stevia?

With FITAID ZERO and FITAID RX ZERO launching this month, let’s discover why these two new sugar-free recovery blends are happily sweetened with Monk Fruit and Stevia.

Click here to read the full article.

“When you’re focused on small things, you’re gonna have small days.”

—Mel Robbins

Daily Rituals: How Artists Work

Ever wonder how writers, composers, painters,  poets, filmmakers and scientists come up with their creations? Mason Currey shares the amazing daily rituals of some of the greatest creative minds of our time.

Check out his book here.


HindeSight  |  No. 10

HindeSight #9: Arnold Schwarzenneger Doesn’t Agree With Having a Backup Plan


The Terminator Disagrees With Having a “Backup Plan”

Arnold Schwarzenneger shares his thoughts on why having a backup plan (Plan B) is a bad idea.

Watch the video here.


Creating Value in Your Life & Business

Brute Strength sits down with Aaron Hinde to talk about risks, following your passion, and starting a successful business. (53:02)

Listen to the full podcast episode here.


10 Graphs That Show the Immense Power of Creatine

Let’s get scientific about Creatine. While we all know about its many benefits for your body and brain, these graphs offer the science & data to back it!

Click here to read the full article.

“Expect the best. Prepare for the worst. Capitalize on what comes.”

—Zig Zigler

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

This breakthrough book from James Clear is the most comprehensive guide on how to change your habits and get 1% better every day.

Check out his book here.


HindeSight  |  No. 9

HindeSight #8: Study Raises New Concerns Over How Energy Drinks Might Affect Veterans With PTSD


Study Raises New Concerns Over How Energy Drinks Might Affect Veterans With PTSD 

Many veterans have experienced the side effects of high-caffeine energy drinks in order to stay awake during training and combat. Unfortunately, experts are now saying, “Anything over about 400mg of caffeine a day could lead to insomnia, rapid heartbeat and anxiety.”

Watch the entire NBC News segment here.


LIFEAID Co-Founder Aaron Hinde Speaks at 2019 EPIC Mastermind Conference

“What we’re gonna talk about tonight is gonna bring it to the next level, I promise you,” says Hinde, co-founder and president of LIFEAID Beverage Co. in Santa Cruz, California, as he shares the steps it took to build a company from $0 to $1M dollars in annual revenue and succeed both in business & life. (51:23)

Watch the full speech here.


7 High-Protein Recipes for Post-Workout Recovery

Feed your muscles and refuel your body with these simple, dietitian-approved meals.

Click here to view the recipes.

“The rest of your life begins today. Don’t allow yourself to be enslaved by the repetitive stories of your past or anxiety about the future. Be present, seize the moment, practice abundance and appreciation, and watch the seeds of virtue begin to blossom.”

—Aaron Hinde

The Habit Blueprint: 15 Simple Steps to Transform Your Life

Certified mental trainer, Patrik Edblad, has helped hundreds of clients create massive change in their lives. Drawing from his vast experience, as well as his in-depth study of cutting-edge research in cognitive and behavioral psychology, he answers the question: What are the secrets to lasting change?

Check out Edblad’s book here.


HindeSight  |  No. 8

LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day

The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought family members & friends to help take part in the clean-up efforts which lasted from 4-6:30 p.m., providing some good clean (albeit dirty) fun for all.

“It’s important that we all do our part every day to help give back and protect Mother Earth from the litter and trash that all-too-often lines our streets and park trails,” said one team member.

At LIFEAID, we like to live by the rule “Pack it in, pack it out,” and we encourage others to do the same. This Earth Day, we hope you find your own fun way to support local eco-systems and make the world a cleaner place for future generations.

—Your Team at LIFEAID

Co-founders Orion Melehan & Aaron Hinde led the charge for LIFEAID Beach Clean-Up Day.

©Above photos courtesy of LIFEAID in-house photographer Abby Clayden. All rights reserved.

> > > Live well.

HindeSight #7: Forging Greatness — Help Hunter McIntyre Secure Wildcard Spot at 2019 CrossFit Games

Hunter McIntyre is Forging Greatness on the Road to a Wildcard Spot at the 2019 CrossFit Games 

Follow Hunter’s journey as he trains with top CrossFit Games athletes and trainers like Jacob Heppner and Chris Hinshaw. Watch latest episodes, learn more and sign the petition to help #GetHunterToTheGames!

Visit the website here.


The Deeper Side of Coaching

As the coach of some of the fittest athletes on Earth & a successful box owner, Ben Bergeron shares the five phases of coaching which are imperative to the development of a great coach.

Read Ben Bergeron’s full article here.


Top-5 Nutrition Trends

Simple but true, these healthy habits shared by a registered dietitian are a good reminder to us all of how to make the most of our summer goals.

Click here to read the full article.

“You can dominate one aspect of life, thinking that’s what you were created to do. But we were created to have that approach in all aspects of our lives. Too often, we put 100% of our focus in only one area of our life and let other areas slip.”

—Aaron Hinde

As Many Reps As Possible

Devoted father, husband and former Fittest Man on Earth (2008), elite athlete Jason Khalipa reveals the invaluable life principles that helped him and his wife dedicate every minute of their lives to their daughter Ava’s battle with leukemia. He has developed the “AMRAP Mentality,” a proven system that will help you discover your why, focus on what you can control, work hard, and ultimately blow past your goals. Be prepared to dream big, dig in your heels, roll up your sleeves, and get to work.

Check out Khalipa’s book here.


HindeSight  |  No. 7

HindeSight #6: How to Use Nootropics to Feel More Like Yourself (Plus, How to Manage Your Ego & Live Longer!)

FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games.

FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket For Redemption at the 2019 Reebok CrossFit Games

After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year’s CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. She’s back and stronger than ever!

Read the full article here.


How to Use Nootropics to Feel More Like Yourself

In this must-see episode, Dave Asprey sits down with Health Theory podcast host Tom Bilyeu to discusses the effects of Nootropics on your brain, how to manage your ego, live longer & more!

Watch the full interview here.


Innovative Sugar-Free Beverages: Appealing to Consumers with Taste, Packaging & Marketing

As the growing demand for “healthier” beverage options bombards the market, many companies are turning to cheap tricks & marketing gimmicks to appeal to consumers, only further propagating the health issues facing many Americans.

Click here to read the full article.

Creating a morning ritual was a game changer for me. As Steven Covey would say, ‘Begin with the end in mind.’ Being hyper-focused on what we’re becoming, what we can become, thus proving out our trajectory.”

—Aaron Hinde

Man Up: How to Cut the Bullsh*t and Kick Ass in Business (and in Life)

Performance coach & entrepreneur Bedros Keuilian is known as the “hidden genius” behind many of the most successful brands and businesses. In “Man Up,” you’ll discover a guide to stop making excuses, take control of the situation, and rise to your fullest potential in business and every other aspect of life. If there’s an area of your life in which you need to (wo)man up, this book will get you there!

Check out Keuilian’s book here.


HindeSight  |  No. 6