HindeSight #46: Life Hacks I Stole From People Smarter Than Me

Get out of Your Comfort Zone' is Bad Advice | by Ramon Pedrollo Bez | Data Driven Investor | Medium

 20 Podcasts That Will Help You Grow

As we head into the final quarter of 2020, here are some podcasts to help propel you towards success as an entrepreneur.

Check out the podcast list here.

33 Things I Stole From People Smarter Than Me

Discover key life lessons you can take, adapt and apply to your life.

Read the full article here.

“Fight for the things that you care about, but do it in a way that will lead others to join you.

—Ruth Bader Ginsburg

The Best Spotify Workout Playlists

Complex has compiled a handful of Spotify playlists from top athletes and professionals, to help you stay in the groove as you grind through your workouts this Fall.

Check out the full article here.

20 All-Time Best Motivational Books to Inspire You

Struggling to stay motivated lately? Lifehack has compiled a kickass reading list that will have you feeling inspired and ready to seize the day!

Check out the complete reading list here.


HindeSight  |  No. 46

2020 CrossFit Games: Where & When to Watch

Reposted from original article online at Games.CrossFit.com | Sept. 10, 2020

Starting Thursday, Sept. 17, at 3:30 p.m. PT/10:30 p.m. GMT, CrossFit will go live from its studio in California to guide fans through an action-packed weekend of competition. Tune in for live updates on event results on Games.CrossFit.com.

Niki Brazier and Sean Woodland will keep you informed as scores roll in and standings are released on the CrossFit Games Leaderboard. Guest analysts and hosts from around CrossFit’s global community will join the pair throughout the weekend.

How to Watch Stage 1 of the 2020 Reebok CrossFit Games

Recordings of the athletes’ full workouts and additional coverage will be released throughout the weekend.

Follow the live shows on the Games website or through the CrossFit Games Facebook, Games Instagram, or the new CrossFit Games YouTube account to stay up to date on breaking news and competition highlights.

You can also keep up with your favorite Games athletes through their individual Instagram pages.


The 2020 Reebok CrossFit Games will take place in two stages: 1) an online competition in athletes’ home countries from which the top five men and top five women will advance and 2) an in-person finals in California to compete for the titles of Fittest Man and Fittest Woman on Earth.


For the first time, the final stage of the CrossFit Games will begin in CrossFit affiliates around the world. The top 20 women and top 20 men from the Open leaderboard along with the 10 women’s and 10 men’s qualifiers from Sanctionals will compete in a virtual competition beginning Friday, Sept. 18.

Each event can be performed only one time. Once an athlete finishes an event, they may not attempt it again. There are no restarts. The workout must continue to completion once the timer begins.

More than US$500K in prize money is on the line for athletes placing in 20th through sixth place in stage one.

The top five men and top five women will advance to compete in person for up to US$1.3 million, with the Fittest Man on Earth and Fittest Woman on Earth earning US$300K each.

Related: Which Athletes Benefit Most in the Online Format?


A list of required equipment has been emailed to the 2020 Games athletes and CrossFit affiliates. Athletes are required to have the following equipment:

  • Barbell of 35 lb. (15 kg)/45 lb. (20 kg)
  •  Standard bumper plates (18-inch diameter)
    •  Be prepared for a max lift using Olympic bumper plates
    • Event loading will be noted in lb. with the corresponding kg conversion
  • Change plates (1 lb. minimum)
  • Barbell collars
  • Pull-up bar
  • Squat rack
  • GHD machine
  • Running route with one turnaround (maximum of 300 meters out and 300 meters back)
  • Concept2 Model D rower
  • Jump rope
  • Wall for handstand push-ups

Required support equipment:

  • Body-weight scale
  • Distance wheel
  • Measuring tape
  • Gaff tape or similar marking tape
  • Gym timer

The wait has been long, but it is almost time for the 2020 Reebok CrossFit Games! Keep checking Games.CrossFit.com for more information as the competition nears.

The above article is reposted directly from original content found at Games.CrossFit.com.


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A post shared by FITAID by LIFEAID Beverage Co. (@fitaid) on

FITAID is a proud partner of the 2020 CrossFit Games. Good luck, athletes!

You can follow along on Instagram for updates on FITAID athletes who are competing this weekend: @fitaid

> > > Stay well.

LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision

Dear Affiliate Owners—

As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games.

Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to understand how CrossFit will address needed improvements to policy, attitude and direction, and we are confident positive change is underway. There is an exciting new chapter ahead for CrossFit and its partners, one that emphasizes respect, a strengthened and aligned community, greater humility and needed inclusivity.

We believe in new beginnings and have been impressed enough by what we’ve seen over the past two months, so we have decided to return as a partner of the 2020 CrossFit Games.

As longtime CrossFit partners, Orion and I feel their company is heading in the right direction. As a partnering voice, we will be doing our part to help them rebuild and continue to deliver on promised changes.

We encourage all CrossFit partners, affiliates and members to ask the hard questions of the brand’s new leadership so you can make your own decision, like we did, about if and how you want to support CrossFit in the future.

If you wish to contact Orion or me about why we felt it was the right time for LIFEAID to reinstate our support, please email us (or DM me on Instagram at @aaronhinde). We’d love to hear from you and offer whatever insights we can.

Thank you,
Aaron Hinde and Orion Melehan

Cover photo courtesy of Unsplash.com

> > > Live well.

HindeSight #45: Want to Accomplish More in Less Time? + LIFEAID Reinstates CrossFit® Partnership

Inspirational & Positive Life Quotes : Stay optimistic and keep moving. # entrepreneur #inspiration – OMG Quotes | Your daily dose of Motivation & Positivity, Quotes, Sayings & short stories

9 Positive Podcasts That Will Put A Smile On Your Face

Life gets a little heavy sometimes for us all, that’s why it’s vital to find the joy in your life daily — whether it’s by using a gratitude journal, meditating, or listening to podcasts like these.

Check out the podcast list here.

‘I’m Not A Fire Victim, I’m A Fire Survivor’

Forbes magazine shares the resilience of how LIFEAID co-founder Aaron Hinde & his family have handled losing their home in the recent CZU Lightning Complex wildfires.

Read the full article here.

LIFEAID Reinstates Support of 2020 Crossfit® Games Under New Leadership & Vision

LIFEAID co-founders Aaron Hinde & Orion Melehan share an open letter (written to affiliates) with the public, explaining their decision to re-partner with CrossFit for the 2020 CrossFit Games.

Read the full article here.

The greatness of a man is not how much wealth he acquires, but in his integrity and his ability to affect those around him positively.”

—Bob Marley

9 Things the Most Productive People Always Do

This recent article on Inc.com shares top productivity tips to help you execute at a much higher level, daily.

Check out the full article here.

Happy, Healthy and Fit Revolution

Quickly discover ways to jump-start a new healthy lifestyle with this FREE online program.

Learn more about the program here.

Think Like A Monk

Jay Shetty, social media superstar and host of the #1 podcast On Purpose, shares the timeless wisdom he learned as a monk to help you train your mind for peace and purpose every day.

Learn more about his book here.


HindeSight  |  No. 45

‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires

Original article as posted in ForbesDouglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES

It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them.

“There was a mountain of fire. It was the scariest thing I’ve ever seen,” Hinde recalled minutes before his own property was engulfed in the CZU Lightening Complex fire, which has reportedly destroyed more buildings in Santa Cruz County than the 1989 Loma Prieta earthquake.

Hinde was quick enough to evacuate his family and pets from their home once multiple spots of fire started inching towards them. Through thick smoke and burning soot, they managed to find a nearby hotel to stay temporarily before moving into a RV for several days.

When the fires finally calmed down in Bonny Doon, Hinde came back and took a nostalgic look around. He later posted several images on Instagram, including himself standing in a large woody debris, and a fully cooked deer that couldn’t escape.

“There’s nothing to come home to,” Hinde recently told me via Zoom. “It looks like the devil itself came through and cleaned up everything.”

Despite his own devastating situation, Hinde and the rest of LIFEAID Beverage team decided to launch a fundraising campaign on GoFundMe to help support displaced people in the community by distributing essential supplies and resources.

The campaign quickly garnered over 100 donors, many of whom are also entrepreneurs and investors in the food and beverage industry, including ÈSSE Water’s co-founder Adam Leja, Olipop’s CEO Ben Goodwin, and Filipp Chebotarev, partner at Cambridge Companies SPG.

Hinde said: “Thanks to the enormous support from the industry, outside of our community, and social media, we are able to continue working with the local fire department, and supporting those who are poorly insured to get back on their feet as quickly as possible.”

While the rescue and rebuilding efforts take much longer than expected, Hinde notes how his personal entrepreneurial journey of building LIFEAID has helped him tremendously during the process.

“Entrepreneurs are people of action,” he said. “Instead of being paralyzed by fear, my team came together in such an amazing way… I am not a fire victim, but a fire survivor.”

Hinde has carried along the idea of helping people even before co-founding his functional beverage business with Orion Melehan nearly a decade ago, when he was a clinic director helping athletes recover from sports injuries and pain.

“Those patients I had during my old clinic days was really the first group of our consumers [at LIFEAID],” Hinde said. “We don’t have any external marketing because it’s all done by referral… It was an amazing experience of working with individuals one-on-one, and now our products can benefit the health of millions of people.”

He added how a strong customer relationship has also helped LIFEAID alleviate the financial pressure from COVID-19, which is increasingly driving CPG brands to sell online.

“It’s been challenging since gyms represent a significant portion of our revenue — about 35% overall,” Hinde noted.

“Although that channel was shut down overnight, [making] a lot of brands pull back and save on the expense side of P&L, we took a different approach by selling directly to gym members, and doing a $15 kickback per case to gym owners to keep their businesses afloat during this time.”

The LIFEAID team remains optimistic for the rest of 2020, as the company has recently expanded its international footprint through acquiring European distributor HPF Solutions. Hinde also believes obstacles, including the pandemic and wildfires, exist for a reason.

“I may not see it today, but 20 years from now, I’ll see why that was necessary to go through,” he said. “We are going to be better as a company, community, and nation.”

HindeSight #44: Santa Cruz Fire Aid + 10 Books for Hard Times

Because love is thicker than smoke

The Santa Cruz community continues to rally behind those affected by the devastating wildfires in Northern California this past week. While over 77,000 acres continue to burn, local SC company LIFEAID has created the Santa Cruz Fire Aid to help distribute all donated supplies and funds to displaced families, firefighters and wildlife support. Learn more about how YOU can help.

Visit the GoFundMe page here.

“It’s not the load that breaks you, it’s the way you carry it.”

—Lou Holtz

CZU August Lightning Fire Update: August 24

Here’s the latest update from those on the frontline of the Santa Cruz County fires, now at 13% containment. More than 77,000 acres and over 200 structures have been destroyed, while at least 25,000 homes are still at risk. (Article includes key links for current information about evacuation orders, warnings, resources and road closures.) Stay safe, everyone.

Check out the full article and video on KSBW here.

10 Inspiring Books to Read During Hard Times

2020 sure has been a year (and it’s not over yet)! Check out these book recommendations on Inc.com, to help recharge your optimism batteries.

Discover the list of books here.


HindeSight  |  No. 44

Santa Cruz Fire Aid Helps Raise Awareness, Funds and Supplies for Locals Devastated by Wildfires

LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team’s own families and loved ones have been evacuated and/or had homes destroyed by the flames.

Heartbroken, the LIFEAID team has created the Santa Cruz Fire Aid to collect and distribute supplies, funds, and resources for the immediate needs of those in their local community who have been affected by or are still battling the SC wildfires.

You can make a monetary donation to the Santa Cruz Fire Aid at GoFundMe.org

100% of funds & supplies collected will be distributed directly to those in need: Local firefighters, displaced families & wildlife rescue efforts. (Supply list included below with mailing instructions.)


Evacuation centers in the area are also in desperate need of the following items:
– New clothing, the basics (assorted sizes)
– Underwear & socks (new, in package)
– Hats
Toiletries (sample-size)
– Lip balm
– Sunscreen
– Hand sanitizer & face masks
– Pillows & bedding (sleeping bags/sleeping pads)
– Clean towels
– Plastic tarps
– Family-size tents
– Large plastic storage bins
– Backpacks or luggage
– Pet carriers
– AA batteries
– Reusable water bottles
– Empty spray bottles
– Children’s games, books & coloring books
– Canned goods, snack-size & non-perishable food items
– Ground coffee
– Granola/energy bars

LIFEAID team members are driving all donated supplies directly to multiple locations throughout the city, to help triage the emergency supply item needs as they are requested. (Over a dozen LIFEAID team members have volunteered to help assist with donated supply drop-offs locally.)

DONATION STATUS UPDATE (as of Thursday, Aug. 27):
• Thanks to all of your generous donations of goods, the Santa Cruz Fire Aid has currently completed over 52 drop-offs of supplies & essentials to areas in and surrounding Santa Cruz (including fire & police stations, evacuation centers and animal shelters/rescues).
• More than 10,000 cans of FITAID has been dropped off for firefighters and evacuees at locations all over Santa Cruz County.
• This amazing community has raised over $12,000 so far (which goes directly to evacuee support & wildfire relief efforts).

• A special THANK YOU to all of the brands who have generously donated additional dry goods, water, essentials & much-needed supplies to be distributed, including:  Caffeine & Kilos, Chomps, CrossFit One World, Fantasy Cookie, Flow Water, Olipop, Pamela’s Cookies, Rolo Roast, Tosi, and Zola

LIFEAID team members are driving all donated supplies directly to multiple locations throughout the city, to help triage the emergency supply item needs as they are requested.

Monetary donations will be directed (but not limited) to:

• www.cfscc.org
• www.nativeanimalrescue.org
• www.bonnydoonfire.org

Please contact our LIFEAID team via email at: team@lifeaidbevco.com



Wildfires which broke out in San Mateo County & the Santa Cruz mountain area after a record-breaking number of lightning strikes this past Monday (Aug. 17, 2020) have now more than tripled in size, spreading to over 77,000 acres. The fires are only 13% contained  (updated as of Monday, Aug. 24).

More than 200 structures have already been destroyed by the CZU August Lightning Complex Fire, while over 25,000 structures are still at risk. That number only continues to rise as San Mateo & Santa Cruz County residents are experiencing ongoing widespread mandatory evacuation notices.

The entire LIFEAID team’s hearts and thoughts go out to those affected by the wildfires. We are hopeful for everyone’s continued safety and that the Santa Cruz Fire Aid will help support the needs of those who have been relocated, evacuated, or are fighting diligently to save our loved ones, homes and land.

> > > Stay safe, everyone.

HindeSight #43: Life Lessons From Will Smith + Win TWO FREE Assault AirBikes!

Will Smith’s Life Lessons

As a successful actor, filmmaker, artist, family man, entrepreneur and motivational speaker, Will Smith has been inspiring us all for decades with his life lessons. Here are some of his most powerful words—may they ignite a spark within you.

Watch the video on Instagram here.

Struggling to Stay Motivated to Work Out?

Here are five ways to help you find your motivation and stay on track with your fitness goals.

Read the full article here.

Success is not final; failure is not fatal: It is the courage to continue that counts.”

—Winston Churchill

Judge Rejects Gov. Doug Ducey’s Request to Delay Process for Reopening Gyms in Arizona 

With many gym doors still re-opening and re-closing nationwide in the U.S. (amidst spikes in COVID numbers and constantly changing CDC guidelines), Arizona gyms fight back.

Check out the full article on FOX News here.

Because friends don’t let friends suffer alone …

FITAID wants to give one lucky winner TWO—yep, you read that correctly—FREE Assault AirBikes! It’s FREE to enter with your email address. You have until the entry deadline: Sept. 1, 2020.

It Takes What It Takes

World-renowned mental conditioning coach Trevor Moawad gives you the tools to manage and overcome negativity and achieve any goal in your life.

Learn more about his book here.


HindeSight  |  No. 43

The 15 Best Snacks for a Long Tattoo Session

Struggling to Stay Motivated to Work Out?

If you’re like most of us, it’s hard to stay motivated all the time. Life can easily get in the way, and energy shifts happen to us all. That’s why we’re sharing our TOP TIPS for WORKOUT MOTIVATION to help you get through any slump and crush your fitness goals!


Whether it’s a quick 15 minutes or a full hour, early morning or during your afternoon break, be sure to bake your workout time into your day— treat it as a sacred chunk of the day that cannot be touched or moved, no matter what—it’s 100% YOU time. Stick to it, because consistency is key!


Feeling sluggish or lacking energy only makes it that much harder to feel like working out. That’s why it’s important to make sure your body is getting all the nutrients and hydration it needs to help you soar through your day. Drink plenty of water and make sure you’re eating enough real food to fuel your body with vitamins and nutrients daily.


Having a set daily routine will help you prioritize your workouts, regardless of how hectic your day gets. Plus it helps wire your brain to create a habit of working out, rather than relying on motivation (which comes and goes). In time, your loved ones will even start to remember: Hey it’s 5:15, that means Jane’s unavailable for the next hour. Trust us, your body, mind and family will notice how much more balanced you are when you stick to your schedule!


Not every day is going to be the “best workout of your life.” So be realistic—accept the fact that some days, even just putting on your running shoes and going for a walk or moving your body for 10 minutes is a huge WIN. You did it! Pat yourself on the back, then get pumped for a killer workout tomorrow.


If you’re an early-morning fitness junkie, you’re in luck because this next hack is for you. Going to bed wearing your workout clothes can help make those early morning wake-up calls a little less painful. Just roll out of bed already dressed in your workout gear, lace up, and you’re out the door!


Need a convenient way to take your workout recovery with you ON THE GO? Our new powder packets of FITAID GO are perfect for wherever your fitness takes you. Only 5 calories per packet and a refreshing citrus taste—just add water and GO!


> > > Stay well.