HindeSight #8: Study Raises New Concerns Over How Energy Drinks Might Affect Veterans With PTSD

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Study Raises New Concerns Over How Energy Drinks Might Affect Veterans With PTSD 

Many veterans have experienced the side effects of high-caffeine energy drinks in order to stay awake during training and combat. Unfortunately, experts are now saying, “Anything over about 400mg of caffeine a day could lead to insomnia, rapid heartbeat and anxiety.”

Watch the entire NBC News segment here.

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LIFEAID Co-Founder Aaron Hinde Speaks at 2019 EPIC Mastermind Conference

“What we’re gonna talk about tonight is gonna bring it to the next level, I promise you,” says Hinde, co-founder and president of LIFEAID Beverage Co. in Santa Cruz, California, as he shares the steps it took to build a company from $0 to $1M dollars in annual revenue and succeed both in business & life. (51:23)

Watch the full speech here.

 

7 High-Protein Recipes for Post-Workout Recovery

Feed your muscles and refuel your body with these simple, dietitian-approved meals.

Click here to view the recipes.

“The rest of your life begins today. Don’t allow yourself to be enslaved by the repetitive stories of your past or anxiety about the future. Be present, seize the moment, practice abundance and appreciation, and watch the seeds of virtue begin to blossom.”

—Aaron Hinde

The Habit Blueprint: 15 Simple Steps to Transform Your Life

Certified mental trainer, Patrik Edblad, has helped hundreds of clients create massive change in their lives. Drawing from his vast experience, as well as his in-depth study of cutting-edge research in cognitive and behavioral psychology, he answers the question: What are the secrets to lasting change?

Check out Edblad’s book here.

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AH

HindeSight  |  No. 8

LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day

The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought family members & friends to help take part in the clean-up efforts which lasted from 4-6:30 p.m., providing some good clean (albeit dirty) fun for all.

“It’s important that we all do our part every day to help give back and protect Mother Earth from the litter and trash that all-too-often lines our streets and park trails,” said one team member.

At LIFEAID, we like to live by the rule “Pack it in, pack it out,” and we encourage others to do the same. This Earth Day, we hope you find your own fun way to support local eco-systems and make the world a cleaner place for future generations.

HAPPY EARTH DAY!
—Your Team at LIFEAID



Co-founders Orion Melehan & Aaron Hinde led the charge for LIFEAID Beach Clean-Up Day.

©Above photos courtesy of LIFEAID in-house photographer Abby Clayden. All rights reserved.


> > > Live well.

HindeSight #7: Forging Greatness — Help Hunter McIntyre Secure Wildcard Spot at 2019 CrossFit Games

Hunter McIntyre is Forging Greatness on the Road to a Wildcard Spot at the 2019 CrossFit Games 

Follow Hunter’s journey as he trains with top CrossFit Games athletes and trainers like Jacob Heppner and Chris Hinshaw. Watch latest episodes, learn more and sign the petition to help #GetHunterToTheGames!

Visit the website here.

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The Deeper Side of Coaching

As the coach of some of the fittest athletes on Earth & a successful box owner, Ben Bergeron shares the five phases of coaching which are imperative to the development of a great coach.

Read Ben Bergeron’s full article here.

 

Top-5 Nutrition Trends

Simple but true, these healthy habits shared by a registered dietitian are a good reminder to us all of how to make the most of our summer goals.

Click here to read the full article.

“You can dominate one aspect of life, thinking that’s what you were created to do. But we were created to have that approach in all aspects of our lives. Too often, we put 100% of our focus in only one area of our life and let other areas slip.”

—Aaron Hinde

As Many Reps As Possible

Devoted father, husband and former Fittest Man on Earth (2008), elite athlete Jason Khalipa reveals the invaluable life principles that helped him and his wife dedicate every minute of their lives to their daughter Ava’s battle with leukemia. He has developed the “AMRAP Mentality,” a proven system that will help you discover your why, focus on what you can control, work hard, and ultimately blow past your goals. Be prepared to dream big, dig in your heels, roll up your sleeves, and get to work.

Check out Khalipa’s book here.

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AH

HindeSight  |  No. 7

HindeSight #6: How to Use Nootropics to Feel More Like Yourself (Plus, How to Manage Your Ego & Live Longer!)

FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games.

FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket For Redemption at the 2019 Reebok CrossFit Games

After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year’s CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. She’s back and stronger than ever!

Read the full article here.

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How to Use Nootropics to Feel More Like Yourself

In this must-see episode, Dave Asprey sits down with Health Theory podcast host Tom Bilyeu to discusses the effects of Nootropics on your brain, how to manage your ego, live longer & more!

Watch the full interview here.

 

Innovative Sugar-Free Beverages: Appealing to Consumers with Taste, Packaging & Marketing

As the growing demand for “healthier” beverage options bombards the market, many companies are turning to cheap tricks & marketing gimmicks to appeal to consumers, only further propagating the health issues facing many Americans.

Click here to read the full article.

Creating a morning ritual was a game changer for me. As Steven Covey would say, ‘Begin with the end in mind.’ Being hyper-focused on what we’re becoming, what we can become, thus proving out our trajectory.”

—Aaron Hinde

Man Up: How to Cut the Bullsh*t and Kick Ass in Business (and in Life)

Performance coach & entrepreneur Bedros Keuilian is known as the “hidden genius” behind many of the most successful brands and businesses. In “Man Up,” you’ll discover a guide to stop making excuses, take control of the situation, and rise to your fullest potential in business and every other aspect of life. If there’s an area of your life in which you need to (wo)man up, this book will get you there!

Check out Keuilian’s book here.

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AH

HindeSight  |  No. 6

FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games


After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year’s CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief.

Sigmundsdóttir’s first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I’m sure redemption will be sweet for the four-time Games athlete.

Following back-to-back 3rd-place finishes at the Games in 2015 & 2016, Sigmundsdóttir finished 4th at the 2017 Games, just shy of a podium spot. Then, her 37th-place finish (due to withdrawing early on in the competition) last year left a bitter taste in her mouth, as her untimely injury instantly crushed her podium dreams.

Now, Sigmundsdóttir (26) looks stronger than ever, promising to give two-time reigning champ Tia Toomey and the rest of the competition a serious run for their money as the “Fittest Woman on Earth.”

2019 CROSSFIT OPEN RESULTS: Individual Women


The Icelandic comeback kid sat down with CNN to discuss her painful withdrawal from the 2018 CrossFit© Games competition, stating:
“It was the hardest decision I’ve ever made.”

CLICK TO WATCH THE FULL INTERVIEW at CNN.com:


In the eight-part 2018 FITAID© docuseries PERSEVERANCE, Sigmundsdóttir said, “I needed to get injured to work on my biggest weakness.” #TeamFITAID


FITAID & the entire CrossFit© community wishes a healthy & healed Sigmundsdóttir GOOD LUCK!

With her eyes laser-focused on that podium, she can bet her bag of Haribo gummi bears that we’ll be cheering our hearts out for her at the Games. Few athletes deserve a spot atop that podium as much as this persistent badass does.

We are confident this year’s CrossFit© Games will have a much happier ending, come August. To quote one of her favorite sayings, Live long and prosper.”

At WODAPALOOZA, 2019

*Official 2019 CrossFit© OPEN results may still be subject to change.


> > > Live well.

LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing


@BevNet.com | Press Release

Functional drink line expands into retailers nationally while preparing for new product launches.

March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million from Everplus Capital, Cambridge Companies SPG and a half-dozen angel investors, in addition to a $3 million asset-backed line of credit with Dwight Funding.

LIFEAID Beverage Co. produces a line of nutrition-focused drinks for consumers with active, performance-driven lifestyles. The current LIFEAID lineup features six functional drinks, each with a unique proposition and dedicated consumer. In 2019, LIFEAID will expand its presence in Walmart and Kroger stores along with additional retailers nationwide. FitAid, the brand’s pioneering post-workout recovery drink, is a favorite of fitness devotees and professional athletes. ImmunityAid became a top-selling product for the brand just six months after being launched at the start of last fall’s cold and flu season, demonstrating the increasingly broad appeal of LIFEAID.

In addition to increasing the presence of its drinks in prominent retailers, including a new authorization with Wegman’s, LIFEAID Beverage Co. has also fully established its direct store delivery (DSD) network in the Pacific Northwest. New partners in the region include The Odom Corporation, Sound Beverage Distribution Inc., Craig Stein Beverage and NW Beverages. In Northern California, LIFEAID finalized a similar agreement with distributor DBI Beverage. The brand is starting to build a similar DSD network in the Northeast and is also increasing its presence in convenience stores like Giant.

LIFEAID CEO Orion Melehan stated, “Strategic investors and working capital financing are more important now as we continue to build the LIFEAID brand and platform of customized vitamin drinks — vitamins you’ll actually enjoy drinking. Our goal for 2019 is to emphasize product innovation and smartly capitalize on growth opportunities with partners that understand our vision, mission and the brand’s deep connection with its consumers.

“We’re proud of the caliber of our latest investors, and appreciate the follow-on investments from some of our earlier ones who believed in LIFEAID Beverage Co.’s tremendous potential early on,” Melehan continued. “In addition to our equity financing, our new relationship with Dwight Funding gives us the flexibility to strategically invest in growth without additional constraints on working capital, given our growing inventory and accounts receivable.”

Joe Yu, principal of Everplus F&B Fund stated, “LIFEAID has shown an incredible and rare ability to continually capture the attention of a dedicated and rapidly growing audience of wellness enthusiasts. The functional beverage category is growing and we think LIFEAID will be an increasingly dominant player in that category. We are confident in the ability of LIFEAID’s forward-thinking and highly strategic leadership to achieve their goals, and we are very excited to be an investor in the company.”

Dwight Funding managing partner Ben Brachot similarly commented, “LIFEAID is a leader in the wellness and performance space. We are excited to be working with a brand that has such a strong bond with its customers. The brand’s growth is built on a strong foundation that has set them up to become a household brand name.”

LIFEAID Beverage Company

About LIFEAID

LIFEAID Beverage Co. was founded by Orion Melehan and Dr. Aaron Hinde in 2011 and is a pioneer in functional beverage. The brand offers nutrition-focused products including top-selling natural energy drink FitAid, as well as LifeAid, FocusAid, ImmunityAid, PartyAid and GolferAid. Visit www.lifeaidbevco.com.

About the Financial Round Partners

Everplus Capital, located in Newport Beach, California, manages a consumer-oriented fund focused on better-for-you food and beverage brands. Visit www.everplus-cap.com.

Cambridge Companies SPG is a highly respected strategic opportunity investment firm based in Newport Beach, California. Cambridge SPG turns opportunities into value by buying controlling and non-controlling interest in companies poised for growth. The firm focuses on retail, consumer packaged goods (CPG) as well as food & beverage. LIFEAID Beverage Co. is the firm’s 25th investment in the CPG space. Visit www.cambridgespg.com.

Dwight Funding provides debt solutions uniquely tailored to the needs of growing consumer brands. With a nationwide presence, Dwight has deep ties to the CPG community and is able to provide its portfolio companies with strategic advice and solutions throughout the brand lifecycle. Visit www.dwightfunding.com.


A big thanks to Brad Avery of BevNET.com, Inc. for helping us share the news with the #beverage and #CPG financial community.

HindeSight #5: The #1 Key to Getting Your Team Noticed

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ENTREPRENEURSHIP:

“It’s like a man riding a lion. People look at him and think:
This person’s really got it together! This person’s brave.
And the person riding the lion is thinking:
How the hell did I get on a lion,
and how do I keep from getting eaten?”

—Toby Thomas, CEO of EnSite Solutions,
The Psychological Price of Entrepreneurship

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The Key to Getting Your Team Noticed

As a CEO and successful entrepreneur, Aaron Hinde shares his #1 tip for optimizing execution and getting your team noticed amidst all the other white noise.

Watch the full video here.

Make Your Gym Family-Friendly This Summer

We all know it costs far more to acquire a new member than it does to retain a current one. With summer just around the corner, here are a few ideas to keep numbers up by getting the entire family involved in fitness.

Read the full article on ZenPlanner.

10 Healthy Spring Recipes

Spring has sprung, and so have these healthy recipes to keep your menu fresh. (If you need me, I’ll just be over here drooling over this No-Bake Raw Vegan Raspberry ‘Cheesecake.’)

Click here for recipes.

If something seems overwhelming to you or you’re having difficulty taking the plunge, just start with small risks.

—Aaron Hinde

Dare to Lead

#1 NEW YORK TIMES bestseller Brené Brown reveals new research conducted with leaders, change makers, and culture shifters, who help show us how to put ideas into practice so we can step up and lead.

Check out her book here.

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AH

HindeSight  |  No. 5

You’re the Yerba to My Mate


If you’re not familiar with Yerba Mate, let us introduce you to this li’l coffee-substitute POWERHOUSE that proudly hails from South America.

12 Crazy Amazing Health Benefits of Yerba Mate

Contains excerpts and quotes from an article written by Meenakshi Nagdeve on OrganicFacts.net | March 25, 2019

1. Antioxidant Properties

2. Promotes Liver and Heart Health

3. Improved Cognition

The tea’s active ingredients are able to improve memory and attention, as well as focus. The antioxidants in the tea can prevent plaque deposition in the brain, potentially countering the effects of Alzheimer’s disease and dementia.
—OrganicFacts.net

4. Increased Sex Drive

A mild aphrodisiac with rich mineral and vitamin content to help improve fertility, hormonal balance and reproductive health.

5. Promotes Digestion

6. Boosts Cardiovascular Health

Findings of a research study suggest that intake of this beverage has a beneficial impact on lipid parameters and it helps reduce LDL cholesterol in hypercholesterolemic people. Consumption of this beverage protects myocardial tissue of the heart and is also beneficial in reducing oxidative stress caused by reactive oxygen species (ROS ) which may cause stroke, etc.
—OrganicFacts.net

7. Anti-Inflammatory Properties
8. Treats Diabetes
9. Reduces Obesity & Supports Weight Loss
10. Strengthens Bones
11. Increases Circulation
12. Boosts Immune System

Fact: Yerba Mate contains immunity-boosting Vitamin C and antioxidants.


Now that you know the benefits of Yerba Mate…

Check out this video about steeping your own!

How to Make Your Own Cup of Yerba Mate

INGREDIENTS

  • Cold water
  • Hot water
  • ½ cup Yerba Mate leaves (amount depends on gourd size)

TOOLS

  • Yerba Mate gourd
  • Bombilla kettle thermos (optional)

METHOD

Fill the gourd with Yerba Mate until roughly 2/3 full. With your palm over the top of the gourd, tilt to one side, and shake the Yerba Mate to one side of the gourd. Lay the bombilla (filter side down) over the Yerba Mate, preserving the gap. Pour a little cold water into the gap you’ve made, inside the gourd. Keep the gourd tilted until the water has been absorbed by the Yerba Mate. Now add your hot water into the reservoir. It should be no more than 150 degrees F. Fill it to the top. Enjoy your Yerba Mate by drinking from the bombilla. Your gourd can be refilled 15-20 times with the same Yerba Mate.

Enjoy!


Did you know? The FOCUSAID Energy Blend contains Yerba Mate (along with other clean vitamins & nutrients your body needs).

Shop or learn more about all of our products at LIFEAIDBevCo.com!

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> > > Live well.

“Million Dollar Mile” to Feature FITAID Athletes

What’s the Million Dollar Mile?

In this unprecedented television event series, contestants have the chance to win $1,000,000 every time they run the Million Dollar Mile. Standing in their way is the most challenging course ever designed and a group of 10 elite athletes with one mission: to stop the contestants from winning the money at all costs.

The Defenders are a group of 10 top-ranked international athletes, including a Green Beret and Army Athlete of the Year, the most decorated Obstacle Course Race (OCR) athlete in history, and a two-time Guinness World Record holder for both the farthest and highest wall flips.

We searched the globe to find the best athletes to defend the Million Dollar Mile. You may not know their names, but you’re about to,” said Executive Producers Allison Grodner and Rich Meehan. “These Defenders combine strength and speed with a level of endurance and mental toughness like you’ve never seen before. They are driven… they don’t like to lose and when they are chasing runners down on the streets of Los Angeles it’s truly riveting!

The show premieres on CBS this Wednesday, March 27 at 9/8c.

Watch for these three badass FITAID athletes who will serve as DEFENDERS on the Million Dollar Mile obstacle course … Their only goal: Defend the money at all costs!

Malibu Pro-Athlete and model Hunter McIntyre is one of the most dominant athletes in the sport of OCR. He is the reigning Tough Mudder X World Champion (2017 and 2018), holds six world OCR titles, and is one of the highest paid obstacle course racers in the world.Robert is a Green Beret with 13 years of Active-Duty service and currently serves in the California National Guard. He earned the title of “Army Athlete of the Year” in 2010 for winning the military division of the Kona Ironman World Championships. Robert has competed in Ironman triathlons, marathons, winter biathlons, international orienteering, and was part of the 2016 history-making Best Ranger Competition winning team. He holds the record for the most podium finishes in the Spartan Race World Championships.Isaiah is the most decorated OCR athlete in the world, celebrating the most wins in the history of the sport. He has competed in over 150 races, stood on the podium more than 80 times and holds the title of the youngest competitor ever to be a two-time finisher of the Spartan Death Race. He gained national attention in 2013 when he rode his bike from Austin, TX to Killington, VT to compete in the Spartan World Championship. There, he placed top 10 in the world, and the next day, placed sixth in an Ultra Beast competition.


> > > Live well.