Happy Valentine’s Day from LIFEAID CST! Here Are a Few of Our Favorite Things

Meet the heroes behind the headsets here at LIFEAID Beverage Co., our rockstar Customer Success Team (CST)! Together, they field hundreds of calls, emails and chats each week, all with a smile—helping our amazing customers with their accounts, orders, returns, exchanges, subscriptions and more. The faces you see here are largely responsible for the happy campers who post rave reviews of our LIFEAID products and services.

Buckle up, it’s time to get to know your LIFEAID Customer Success Team: Jadé, Flory, Destiny and Rosemary. Here is a list of their absolute favorite things to help you make this your healthiest and happiest Valentine’s Day yet. Enjoy! 

Pictured above, from left to right: Flor, Destiny, Rosemary, Jadefront row, channeling his inner Bachelor

Jade (aka: Jadé)

Favorite thing about Valentine’s Day: I love rip-away clothing, safety words & aloe vera (just kidding)
Favorite date: fort building, long conversations about Batman (100% serious)
Favorite dinner:
Favorite music: the smooth stylings of Seal
Favorite LIFEAID product: PARTYAID … or should I say, “PartyJadè”
Favorite thing about myself: my opposable thumbs


Favorite Valentine’s Day gift: a massage | Favorite date: dinner, always!
Favorite text to get from my Valentine:
“I washed the dishes, babe”
Favorite music:
50s/60s era
Favorite condiment: hot sauce
Favorite dance move: The Twist
Favorite thing about your pet: That I could probably leave it alone for a week and it would be fine (it’s a fish, I give him a new name every day)
Favorite LIFEAID product: the new LIFEAID Hemp Blend
Favorite thing about myself: my mind


Favorite Valentine’s Day gift: chocolate-dipped strawberries and flowers
Favorite thing to make for your loved one(s): Sopes. I love cooking authentic Hispanic foods & spending time in the kitchen with my family. We have always connected through cooking—it creates happiness & laughter in our home.
Favorite date: Getting ready for dinner and, of course, eating some great food!
Favorite dessert: I scream, you scream, we all scream for ice cream!
Favorite dance move: dancing and singing (I really enjoy singing in the car)
Favorite LIFEAID product: All of them! Although I find myself drinking FOCUSAID most often
Favorite thing about myself: my hair and nails


Favorite Valentine’s Day gift: anything homemade
Favorite Valentine’s Day music: love songs by George Strait
Favorite text to get from/send to your Valentine: “I love you”
Favorite animal print: cheetah, baby!
Favorite dessert: warm chocolate chip cookies
Favorite quote:
“And I knew exactly what to do. But in a much more real sense, I had no idea what to do.” —Michael Scott
Favorite scent: rain, my boyfriend’s hoodies, and my 47,000 candles
Favorite thing to Google: cute baby videos
Favorite thing about myself: Is it weird if I say my feet? I also like my handwriting and my ability to fiercely love.

Share the LIFEAID love this February 14th!

At LIFEAID, we truly are passionate about helping others live their best, healthiest life. What better way to show someone you care about their health than with a case of LIFEAID Vitality Blend, great for helping to reduce mild inflammation from everyday stress while you thrive in life.

O U R  S P E C I A L  G I F T  J U S T  F O R  Y O U :

This Valentine’s Day, enjoy 25% OFF all cases of LIFEAID Vitality Blend! Offer valid for 24 hours only — shop this Friday (Feb. 14) to save some dough for your valentine! (Discount taken at checkout.)

Wishing you & your loved ones a happy and healthy Valentine’s DayYou are loved. BE YOU.

—From your team at LIFEAID Beverage Co. 


> > > Live well.

HindeSight #30: The Power of Your Words + Making and Breaking Habits, Sanely


4 Ways to Upgrade Your Team’s Customer Service

Business for Unicorns shares some top tips for creating consistently excellent customer experiences within your brand.

Read the full article now.

Scott Stallings’ Life-Changing Transformation

“I just kinda thought I could do whatever I wanted whenever I wanted,” admits golfing legend Scott Stallings. Discover how this pro golfer turned his life around and went on to win big—both on and off the golf course.

Watch Stallings’ inspiring story here.

“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.”

—Vince Lombardi

Making and Breaking Habits, Sanely

On episode #219 of the Ten Percent Happier podcast, host Dan Harris chats with life coach and best-selling author Kelly McGonigal about how to rethink how you approach and create healthy habits in your daily life.

Check out the full podcast episode here.


HindeSight  |  No. 30

HindeSight #29: Dedicated to Kobe Bryant, a True Legend & Inspiration


New Fitness Craze: The Jug Method by Neal Maddox

Have you heard? Barbells are OUT, jugs are IN! Developed by elite athlete and coach Neal Maddox, discover why everyone’s raving about the convenient and affordable Jug Method. Dip ‘n’ Sip, baby!

Watch the Jug Method video now.

Real Chalk Podcast #110 with Aaron Hinde

In this episode, ‘Real Chalk’ host Ryan Fischer dives into the specific mindset LIFEAID co-founder Aaron Hinde takes into each day to help him build a successful company, plus they discuss all the juicy details about LIFEAID—past, present and future.

Listen to the full podcast episode here.

“Leadership is lonely … I’m not going to be afraid of confrontation to get us to where we need to go. There’s a big misconception where people thinking winning or success comes from everybody putting their arms around each other and singing kumbaya and patting them on the back when they mess up, and that’s just not reality. If you are going to be a leader, you are not going to please everybody. You have to hold people accountable. Even if you have that moment of being uncomfortable.”

—Kobe Bryant

The Mamba Mentality: How I Play

Kobe “The Black Mamba” Bryant shares his perspective of life on and off the basketball court, a fitting legacy from the late Los Angeles Lakers superstar.

Check out Bryant’s book on Amazon.


HindeSight  |  No. 29

FITAID Proudly Partners with Elite Athlete & Coaching Legend Neal Maddox on Latest Fitness Craze: The Jug Method

Santa Cruz, CA—Jan. 27, 2020

The Jug Method

Recently launched, just in time to help all of us reach our goal of getting in the best shape of our life in 2020, the new Jug Method is already sweeping the nation! Droves of fitness fanatics from all skill levels are flocking to replace expensive home gym equipment with simple water jugs. 

Founder and creator of the Jug Method, Neal Maddox is an eight-time CrossFit® Games athlete, elite coach & fitness guru who partnered with FITAID to share his revolutionary new fitness program with the masses.

“Whether you’re an elite athlete or just trying to get fit, the Jug Method is perfect for you! Ditch those expensive plates and barbells, join the Jug Arms movement today,” says Maddox with confidence.

Dip ‘n’ Sip, baby!

The unconventional program encourages members to “Dip ‘n’ Sip your way to improved strength with the Jug Method,” promising to get you lean, mean and green in record time.

There are already dozens of testimonials touting the benefits of Maddox’s program: “I’m cancelling all of my gym memberships and sticking to the Jug Method,” says one satisfied convert.

Just Jugs

Convenient and inexpensive, almost any kind of plastic jug (which you can adjust to desired weight by simply adding or removing liquid) can be purchased for less than a couple bucks at most any local retailer and put to use immediately with the Jug Method’s powerful, explosive movements.

Maddox is helping millions kick excuses to the curb by making fitness affordable and convenient, accessible from the convenience of your own couch.

Join the Movement

To learn more about the program or experience the power of the Jug Method for yourself, visit JugArms.com today, and let the Jug Method take your fitness to the next level. Show off your jug arms in a Jug Method T-shirt, now available online in vibrant white. And don’t forget to fuel your jugs with FITAID, the #1 Post-Workout Recovery Drink in America.

Join the Movement at JugArms.com 

The Best Workout Playlist & Headphones for Working Out

When you’re working out, having the right playlist changes everything, especially if you have the perfect headphones! Working out with music is a great source for motivation and has been shown to boost performance. Read on to see the benefits of listening to music while exercising, how the right headphones make an impact and which songs to add to your workout playlist to get the beats going and your heart pumping.


Whether you’re just getting in to the workout world or are a pro athlete, adding music to your exercise regimen can be extremely beneficial, from finding motivation and pushing through difficult exercises to getting you in the zone and helping you keep pace. Music helps provide a distraction from pain or difficulty while working out and can help make the experience more fun. Working out to music can boost your performance, and depending on the activity, the best exercise music is between 120-140 BPM. The main benefits of using a playlist for working out are:

  • Creates a good kind of distraction
  • Increases your effort
  • Puts you “in the zone”
  • Provides a good beat to keep pace
  • Elevates your mood
  • Makes you want to move


When it comes to your workout, nothing should get in your way. It’s important to find the right headphones for working out that fit your needs. Comfort and functions are main priorities, and of course it doesn’t hurt to have some style thrown in there as well. From wireless headphones that offer rich sound and comfort to true wireless earbuds that keep your gym bag light and allow you to focus on both your music and surroundings, there are plenty of options available.

Man at Gym with BackBeat FIT 6100 Workout Headphones


With an adjustable headband, premium sound, and sweatproof construction, the right wireless sport headphones should do the audio heavy lifting when you’re lifting at the gym. Find a pair or workout headphones that stay put even when you’re hitting the gym hard. When you’re working out, you don’t want to worry about an uncomfortable fit or headphones falling off, so look for an adjustable head strap and memory foam ear cushions.

BackBeat FIT 6100 Wireless Sport Headphones  |  BackBeat FIT 500 Wireless Sport Headphones


It’s important to find workout earbuds designed to stay in place during even your most rigorous training sessions. When buying wireless workout earbuds, look for a sweatproof and water-resistant design that doesn’t get in your way. Wireless earbuds are compact and stylish options that have the added security of a neck cord. This design is perfect for runners or anyone on the go and are designed to hear your workout playlist with clarity while being aware of other surroundings.

BackBeat FIT 2100 Wireless Sport Earbuds  |  BackBeat FIT 350 Wireless Sport Earbuds  |  BackBeat FIT 300 Wireless Sport Earbuds


Don’t let cords hold you back. True wireless earbuds are designed to deliver a freeing and reliable listening experience in and outside the gym. This style is the most compact design with no cords, so invest in earbuds that are equipped with soft, flexible yet super-secure earloops in an ultra-lightweight design that will stay put during your toughest workouts. Bonus points if they are sweat-proof and waterproof to add that extra durability needed in workout earbuds.

BackBeat FIT 3200 True Wireless Sport Earbuds  |  BackBeat FIT 3150 True Wireless Sport Earbuds  |  BackBeat FIT 3100 True Wireless Sport Earbuds

Woman Climbing with BackBeat FIT 3200 Workout Headphones


  • Side To Side – Ariana Grande, Nicki Minaj
  • Around the World (La La La La La) – ATC
  • Run The World (Girls) – Beyoncé
  • The Distance – Cake
  • I Like It – Cardi B, Bad Bunny, J Balvin
  • Everytime We Touch – Cascada
  • Girls Just Want To Have Fun – Cyndi Lauper
  • One More Time – Daft Punk
  • Titanium – David Guetta and Sia
  • When A Fire Starts To Burn – Disclosure
  • Turn Down for What – DJ Snake, Lil John
  • X Gon’ Give It To Ya – DMX
  • Burn – Ellie Goulding
  • Lose Yourself – Eminem
  • Call On Me – Eric Prydz
  • Love On Me – Galantis, Hook N Sling
  • I Will Survive – Gloria Gaynor
  • Welcome To The Jungle – Guns N’ Roses
  • Thunder – Imagine Dragons
  • Where Are Ü Now – Justin Bieber, Diplo, Skrillex
  • SexyBack – Justin Timberlake, Timbaland
  • Stronger – Kanye West
  • Tik Tok – Ke$ha
  • HUMBLE. – Kendrick Lamar
  • Pursuit of Happiness – Kid Cudi, MGMT, Ratatat
  • The Edge of Glory – Lady GaGa
  • Fitness – Lizzo
  • Sexy and I Know It – LMFAO
  • Animals – Martin Garrix
  • Can’t Touch This – MC Hammer
  • Enter Sandman – Metallica
  • Beat It – Michael Jackson
  • Lose Control – Missy Elliott, Ciara, Fatman Scoop
  • Pound The Alarm – Nicki Minaj
  • Here It Goes Again – OK Go
  • Hay Ya! – OutKast
  • Last Resort – Papa Roach
  • Another One Bites the Dust – Queen
  • Don’t Stop the Music – Rihanna
  • Push It – Salt-N-Pepa
  • Temperature – Sean Paul
  • Electricity – Silk City, Dua Lipa, Diplo, Mark Ronson
  • Eye of the Tiger – Survivor
  • Shake It Off – Taylor Swift
  • Stayin’ Alive – The Bee Gees
  • Imma Be – The Black Eyed Peas
  • Seven Nation Army – The White Stripes
  • Headstrong – Trapt
  • The Middle – Zedd, Maren Morris, Grey

Working out can be made more enjoyable and effective with the right workout playlist and some high-quality sports headphones. Use the playlist above as a baseline to create your best workout playlist and get that BPM going – for both your heart and your music. Not only will you have more fun, but you’ll see your performance improve as well!

© All rights reserved. | Original photography and article from blogs.Poly.com

> > > Live well.

How Gut Health Impacts Your Skin and 5 Ways to Improve It

Original article by Natalie Earle | Primally Pure blog

What does your stomach have to do with your skin? You may have heard about gut health and how important it is but still don’t really see the point. After all, you might not have digestive issues or stomach aches – what you really care about is your skin.It might surprise you then that food intolerances are a big cause of acne and skin health. The root cause of food intolerances are digestive imbalances (mostly in your Gastro-Intestinal Tract aka GUT), toxins, and stress. Removing food intolerances from your diet is a great first step to healthy skin, but healing your gut will allow you to achieve long-term skin health. This can also prevent you from developing food intolerances in the future, support your skin, and the health of your whole body in the long run.

Here are 5 top ways to improve your gut health, help to heal your food intolerances, and get clearer skin.

Take A Probiotic And Eat Probiotic Rich Foods

There are 2 different kinds of probiotics: native and transient. Native flora are probiotics that reside in the gut while transient probiotics enter the gut through probiotic-rich foods and also help to shape the terrain of the microbiome.

In general, lactobacillus and bifido bacteria are examples of transient flora that you can find in yogurt, sauerkraut, kimchi, coconut kefir and other fermented foods. Native probiotics are similar to the microbes found in healthy soil. Research shows that our gut contains the same probiotics as the earth! We truly are what we eat. In light of this, it’s important to source local organic produce that still contains healthy soil residues to improve your own gut flora.

Cut Out Sugar And Processed Food

This step sounds simple, yet it can honestly be the most challenging part of healing the gut and your skin. Our society is known for eating a “SAD” diet (Standard American Diet) which is full of sugar, toxic oils, and refined flour. Health is often not encouraged or made easy/convenient in western cultures. In order to reduce our intake of sugar, my clients and I have found it helpful to avoid dishes with sugar unless they’re made from scratch. If I choose to make something sweet I’ll use high-quality ingredients and no refined sugar. Instead I will use raw local honey, 100% maple syrup or fruit to sweeten my treats.

Food prepping and ingredient reading are some other tips I have for avoiding processed foods. You can always read the ingredient list and choose to purchase brands with less than 5 ingredients that you know and understand. Ideally, you can make your own granola bars, crackers, and snack on real food (or leftovers) to get you through those long days.

Increase Fiber

Fiber has been a part of indigenous communities’ diets and is recognized by most doctors to maintain a healthy digestive system. Fiber, both insoluble and soluble, will come from vegetables and fruits. You can also get fiber from nuts, seeds, and grains; however, in my clinical experience, I have found that some people with severe gut issues have trouble digesting these fibrous foods at first. In fact, it can be easier to get more fiber in your diet when you cook your vegetables. I recommend starting the week by roasting a handful of root vegetables, cruciferous vegetables, and greens to set you up for a fiber-full week.

Drink Bone Broth

Bone broth is all the rage right now, but you want to make sure you are eating high quality bone broth. I like the brands that you find in the freezer sections because of nutrient density and zero preservatives. There is also a difference between meat stock and bone broth. Meat stocks can have a higher healing effect on the digestive system because of the meat and ligaments that are used to make the stock. Meat stock recipes are shorter cooking times and use meat on bone to get more collagen and gelatin in your stock. These serve as the glue to fill the holes in your leaky gut which are causing food intolerances and acne.

Stop Snacking

Snacking is a SAD (Standard American Diet) habit. For people with blood sugar regulation issues, mainly hypoglycemia, it’s important to eat protein and fat more frequently at first, but eventually, those who feel the need to snack all the time will be able to space out their meals to allow time for proper digestion. Allowing enough time between meals (approximately 3-4 hours between meals) allows your body to fully digest your food. When foods are not fully digested, undigested food can start to feed opportunistic bacteria which create imbalances, toxins, and infections in the gut which contribute to acne.

Outside of clearer skin, improved gut health will improve immunity, balance hormones, boost mood, balance weight, and speed up recovery from stress. Our bodies are what we eat, but also how well we digest what we eat. The building blocks of our skin cells, neurotransmitters, hormones, and muscles come from the food we eat and properly preparing and digesting it.

After making these changes, you can begin to see improvements with your skin clarity within 3 to 6 months. Improvements with digestion usually occur within 30 days! Despite our desperation, the fact is, healing takes time. Especially when there have been years of toxins absorbed into your body and years of feeding imbalanced gut bugs. Everyone is bio-individual, so what works for you might not work for someone else. But, once you start to move the needle on how well you are digesting your food, the improvements in your skin, mood, and energy will be sure to follow.


Original article published on PrimallyPure.com.
©All rights reserved, no illegal use or copyright infringement intended.

> > > Live well.

Beverage Company FITAID Starts KOALA CHALLENGE to Raise Money for Australia Wildfire Relief

The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench.

An employee for the company tells 10News that, through Friday, it’ll donate $5 for every video of the challenge posted on social media and hashtagged #FITAID and #KoalaChallenge.

“You don’t have to successfully complete it,” joked FITAID employee Jordan Costa.

The company also plans to donate five percent of all sales from FITAID ZERO directly to those fighting the fires.

To join the challenge, learn more at: @fitaid

> > > Live well.

LIFEAID CBD Launches Successfully at E-Commerce in November 2019 — WSJ

On January 9, 2020, the BUSINESS section of The Wall Street Journal featured an article (by Annie Gasparro) about the successful launch of LIFEAID CBD entitled  Cloudy Regulation Slows CBD’s Seep into Food and Drinks.” 


Big food-and-drink companies are slowing work on products containing cannabidiol after regulators sounded a note of caution, making space for smaller players to capture more of the budding market. 



> > > Live well.

FITAID Koala Challenge Helping to Raise Over $30,000 for Australia Wildfire Relief


When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!)

This week, FITAID is donating 5% of all sales from FITAID ZERO directly to our brave family and friends who are fighting the devastating fires down in Australia. We will also be sending 10,000 cans of FITAID Down Under to help those hardworking men and women recover from their exhaustive relief efforts.

Additionally, we are partnering with FITAID athlete @JamesNewbury’s GoFundMe to help raise even more funds for the firefighters, by asking each of you to do the #KoalaChallenge! Now through Friday, for every post shared of someone doing the Koala Challenge (photo/video), FITAID will donate $5/post directly to the efforts of Australian wildlife protection services. Please be sure to include #FITAID, #KoalaChallenge and tag @FITAID in your post.


View this post on Instagram


A post shared by FITAID by LIFEAID Beverage Co. (@fitaid) on


  1. JOIN the FITAID Koala Bear Relief Challenge

    Whether you’re successful or not doesn’t matter, it’s for a great cause! Simply document your attempt at the “Koala Challenge.” Be sure to tag @fitaid in your photo/video and include the hashtags #KoalaChallenge & #FITAID in your post. Share your post now on Instagram, join the challenge HERE!

  2. SHARE

    Be sure to tell others about the FITAID Koala Challenge and how they can help raise $5/post just for participating! NOTE: All submissions must be posted by the deadline on Friday, Jan. 10, to count towards the total donation (up to $30,000).

  3. Stock up on FITAID ZERO

    This week, when you purchase FITAID ZERO, 5% of your purchase will be donated directly to Australia wildlife relief services. SHOP NOW at LIFEAIDBevCo.com/ZERO

LIFEAID is beyond grateful for the overwhelming response and participation in these efforts so far. THANK YOU to everyone who has participated in any way. Every little bit helps, we’re all in this together.

> > > Live well.

Inspirational People, Films, Books & Blogs to Help you “Be You” in 2020

BE You!”

As we kick off a new decade, we’re witnessing a major shift—a shift in mindset—finally replacing the outdated mentality surrounding “New Year, New You” with one which helps us all better embrace our flaws and create healthy habits to live our best life.

Join the “Be You” movement on Instagram. Follow @fitaid and use the hashtag #fitaidBEyou! Tell us what makes you YOU and what you’re doing in 2020 to help embrace those things with healthy, happy habits. Then tag a friend and encourage them to do the same.

Here are some of the top people, films, books and blogs which have inspired us to embrace being 100% comfortable in our own skin, empowering us to love what makes us unique while also creating healthy habits to live our happiest life!


Image result for pattie gonia influencer"Pattie Gonia
Pro photographer Wyn Wiley’s female persona is an outdoor enthusiast, drag queen & advocate.

“She’s just trying to be as cool as Mother Nature,” Wiley says of his alter ego Pattie Gonia.

Image result for logan aldridge"
Logan Aldridge
Fittest One-Armed Man on Earth, continuing to break records & barriers.
“When life gets hard—if we can force a smile onto our face, it can trigger the brain to think differently about a situation and help guide you into the proper place to produce happiness, gratitude and joy,” says Aldridge.
Harnaam Kaur
Bearded Lady with polycystic ovary syndrome, causing excessive hair growth.
“Love yourself wholeheartedly and never be ashamed of what you look like! You are made to be perfect and nothing less,” says Kaur.
Grece Ghanem
Fabulous 54-year-old model who refuses to let age hold her back.
“For me, aging is liberating. Beauty changes, yet it does not disappear,” Ghanem says.


Image result for surfing to cope"Surfing to Cope

This documentary covers the journey of surfer Brianna Cope as she attempts to make the Women’s Championship Tour with an irreversible birth defect that has shaped her life.

Minimalism: A Documentary About the Important Things

Venture inside the lives of minimalists from all walks of life—families, entrepreneurs, architects, artists, journalists, scientists, and even a former Wall Street broker—as they strive to live a meaningful life with less.


 Documentary that explores the serious issue of body loathing, inspiring us to change the way we feel about ourselves and think about our bodies.

I Am Not Your Guru

Academy Award nominated filmmaker Joe Berlinger follows Tony Robbins and his team over the course of six days, capturing Robbins’ powerful and uncompromising approach to achieving success.



You Are A Badass

How to create a life you totally love by identifying the self-sabotaging beliefs and behaviors currently holding you back.

The Untethered Soul

This book will transform your relationship with yourself and the world around you.

The Life-Changing Magic of Tidying Up

How to clear your clutter and enjoy the unique magic of a tidy home—the calm, motivated mindset it can inspire.

Dare to Lead 

Becoming a leader requires brave work, tough conversations, and showing up with our whole hearts.

Light Is the New Black

A guide to answering your soul’s calling and working your light.


Image result for high performance habits"

High-Performance Habits

Unlocking key habits that will help you achieve your highest potential in all areas of life.


We hope you feel inspired by the stories shared by others. Join the “Be You” movement on Instagram. Follow @fitaid and use the hashtag #fitaidBEyou! Tell us what makes you YOU and what you’re doing this year to help embrace those things with healthy, happy habits. Then tag a friend and encourage them to do the same. Let’s make 2020 the year of authenticity—BE YOU!

Image result for instagram logo"

Join the movement:

> > > Live well.