HindeSight #4: Discover How a Side Hustle Became a $100M Brand + How Big Tobacco Hooked Children on Sugary Drinks

Is it better to do the right thing and fail
or is it better to do the wrong thing and succeed?

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How Does a Side Hustle Become a $100M Brand? Ask the CEO of Kodiak Cakes

CEO Joel Clark will be the first to admit that entrepreneurship isn’t a part-time job. There were struggles, late nights and more than a few setbacks. Despite the challenges, Kodiak Cakes earned a loyal consumer following and a steady streak of retail wins, eclipsing $100 million in sales last year. In this episode, Clark shares his journey — how perseverance, innovation and swimming in the “Shark Tank” played into the evolution and success of Kodiak Cakes.

Listen to the full podcast here.

How Big Tobacco Hooked Children on Sugary Drinks

“Using child-tested flavors, cartoon characters, branded toys and millions of dollars in advertising, the companies cultivated loyalty to sugar-laden products that health experts said had greatly contributed to the nation’s obesity crisis.”

Read the full article in The New York Times here.

Four-Ingredient Chili with Cauliflower Couscous

Whether you’re on a tight budget or only have a few things in your pantry and don’t feel like running to the market, here are four healthy recipes from Fit Men Cook (each requiring only four ingredients) that prove you can do a lot with a little!

Click here for recipes.

“I say if your knees aren’t green by the end of the day, you ought to seriously reexamine your life.”

—Bill Watterson
Calvin & Hobbes

Ego Is the Enemy

Ryan Holiday’s Wall Street JournalUSA Today, and international bestseller draws on a vast array of stories and examples—from literature to philosophy to his­tory—who all reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.

Check out his book here.

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HindeSight  |  No. 4

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