Distribution Roundup: LIFEAID Goes Chainwide in Walmart

 


Reporting a 169 percent increase in sales for 2018, LIFEAID Beverage Company announced last week it is aiming to triple its retail presence to at least 18,000 doors this year, including Walmart, Whole Foods, Kroger, and Sprouts stores.

The announcement comes as the company prepares to expand chainwide at Walmart with its FitAid, FocusAid, and ImmunityAid SKUs, as the retailer looks to grow its functional beverage set with national and regional brands.

LIFEAID VP of Sales Dan Leja told BevNET, “The company entered 429 stores Walmart last year and that the expansion marks a ten-fold increase.”

The company has also expanded in Kroger; according to Leja, LIFEAID has experienced a “natural evolution” with the retailer, having first entered with a 40-store test in the Texas market in 2016 and slowly expanded over the past two years. The latest expansion brings the brand’s presence to 15 Kroger divisions, which Leja said is about 1,500 doors.

LIFEAID has also reformulated its nootropic-based FocusAid line to double its caffeine content to 100 mg per can. Leja said the SKU is projected to grow more than 500 percent in 2019 and will make up 40 percent of the company’s total placement.

Leja said the company is also seeking to increase brand awareness by working with “micro influencers” who can appeal to the company’s niche target demographics. LIFEAID will seek to grow its FitAid line within yoga studios, while the company is recruiting musicians and DJs to promote its PartyAid line.

“We really want to piggyback off of what we’ve done with FitAid and building the name within the Crossfit and functional fitness space,” Leja said. “It’s not gimmicky or anything like that. We’re truly passionate about the offerings that we have and we want to portray that in a professional manner.”

On the West Coast, LIFEAID is also building out its DSD network to service the convenience channel, working with distributors Hensley in Arizona, Golden Beverage in Utah, Bonanza in Nevada, and New Age in Colorado. The company is negotiating contracts currently to service the entirety of California and the Pacific Northwest.

“By building out this proof of concept we wanted a story we could take to distributors and not just sell them on hopes and dreams,” he said. “Most of our retail authorizations started in the west, so that’s why we’re building our DSD footprint there. We also have some high-level meetings coming up in the Northeast in the coming weeks to start carving out a DSD footprint there as well.”


Visit lifeaidbevco.com for more information about the brand, or to shop the entire lineup of their clean nutritional blends to fit your active lifestyle.

Source: on BevNet.com – Jan. 31, 2019 at 6:41 p.m.

LIFEAID Beverage Co. Anticipates Strong 2019 Sales and Distribution


SANTA CRUZ, Calif. – LIFEAID Beverage Company, the range of function-driven and nutrition-focused products popular with performance-conscious consumers, achieved significant business and brand-building milestones in 2018. LIFEAID enters 2019 in an exceptional position to become a recognized leader in the functional beverage category, health and wellness supplements and the emerging category of nootropics.

Increased 2019 Distribution at Walmart

LIFEAID started selling in approximately 400 Walmart stores in 2018, merchandised next to enhanced water brands. This year, the number of Walmart stores carrying LIFEAID will increase ten-fold, with the LIFEAID SKUs FitAid, FocusAid and the recently launched ImmunityAid selling in the retailer’s newly-planned ‘functional beverage’ section. According to LIFEAID co-founder and CEO Orion Melehan, “Consumers are actively looking for functional benefits in whatever they drink, and this is an excellent opportunity for brands like LIFEAID to connect with more performance-driven consumers across the U.S.”

Strategic Innovation: ImmunityAid and FocusAid

The range of LIFEAID products always emphasizes innovation – through thoughtful ingredient selection and formulation. In October 2018, the brand introduced ImmunityAid, a health and wellness-focused product created to help combat the negative effects of flu season. Upon launch, ImmunityAid became an instant success, and in 2019 will enjoy increased availability in approximately 8,500 retailers nationwide.

FocusAid, the LIFEAID brand’s ‘brain food’ nootropic product, has become increasingly popular as an alternative to coffee and energy drinks, is a top-selling SKU for LIFEAID and is becoming one of the best-selling nootropic products at retail, with sales of FocusAid up 162 percent in 2018.

Overall Retail Growth

LIFEAID launched in 2011 solely on e-commerce and did not enter retail doors until 2015, making its 169 percent retail growth in 2018 even more impressive. By the end of last year, the LIFEAID brand was available in approximately 8,000 retail doors including Kroger, Whole Foods Market, HEB, CVS, Sprouts and GNC.

In 2019, the brand will triple its total retail doors to over 18,000.

At Kroger, availability of LIFEAID beverages will increase from three divisions of the grocery chain to 15 divisions. Sales of LIFEAID at Kroger affiliate Safeway increased 350 percent vs. a year ago. In premium grocery chain Whole Foods, LIFEAID is the number three best-selling natural “energy drink.” Per SPINS, LIFEAID sales growth is up 169 percent for the full 2018 year.

Direct Store Distribution (DSD) Network

As part of the brand’s multichannel sales model, the LIFEAID senior leadership team is concentrating on increasing the brand’s DSD network along the West Coast, in Utah and in Southern Nevada. “We expect to have our West Coast DSD network fully in place by the end of 2019,” states CEO Melehan, “and will replicate a similar DSD architecture across the country starting in 2020.”

LIFEAID co-founder and president Aaron Hinde adds, “Our 2019 success will be based on adding a strategic mix of retail partners that increase our availability in key markets and also help build the LIFEAID brand through forward-thinking retail programming. While we remain dedicated to the consumer convenience of e-commerce and enjoy an increasing D2C online business, grocery and convenience stores represent extraordinary growth opportunities. Our innovation pipeline is robust, and LIFEAID is meeting existing, and identifying new, consumer need-states that inform the creation of our functional line. We’re excited about this upcoming year and what it means for our brand and the category of functional beverage.”

About LIFEAID

With a focus on great-tasting, wellness-enhancing and solutions-driven supplements that can be enjoyed as a drink, LIFEAID Beverage Co. has become a leading brand among health- and performance-conscious consumers. LIFEAID offers a range of beverages that meet popular consumer need-states including: FitAid, FocusAid, LifeAid, GolferAid, PartyAid and the newly launched ImmunityAid. Since founding LIFEAID Beverage Co. in 2011, Orion Melehan and Aaron Hinde have built the brand into a thriving consumer-focused business and wellness movement that is a standout on e-comm and social media, and one of the most dynamic brands at retail in the US and 20 other countries.


Visit lifeaidbevco.com for more information about the brand, or to shop the entire lineup of their clean nutritional blends to fit your active lifestyle.

Source: Press Release on BevNet.com – Jan. 25, 2019 at 2:30 pm

Top photo credit: Sharon McCutcheon

Twin Sisters Embody the American Dream — LIFEAID Spotlight on Margarita & Natalia Guzman

 

 

Twin sisters from Colombia share a glimpse into the struggle and perseverance which brought them to America, and the strength it took to help them build their lives as extreme fitness athletes and personal trainers.

 


Natalia & Margarita Guzman (best known on social media as @Las2winz) migrated to the United States from Tunja, Colombia in June of 2001. Living in fear, with the family receiving daily life threats, their parents made the decision to move away from Colombia in search of a safer life in the United states.

June 15, 2001, was the day the twin sisters’ lives would change forever.

Speaking zero English, the Guzmans left their families behind and their parents sold their business, basically restarting their lives from scratch. Everything their parents worked so hard for their entire lives was (poof!) gone.

To say they experienced culture shock in the United States would be a severe understatement. The Guzmans went from living in a 3-bedroom house to a 2-bedroom apartment. Their parents, Juan and Esperanza, went from owning their own business to working low-income jobs just to pay the bills. The hardest part of moving to the U.S. was the language barrier — not being able to understand or communicate with anyone.

“We were bullied a lot,” Margarita admits. “People made fun of how we spoke. There were not many friends.”

Growing up as non-English-speaking immigrant students proved very challenging and oftentimes lonely, as the girls struggled to make friends amidst such a thick language barrier. As middle schoolers, Natalia and Margarita were teased simply for the way they spoke, leading to many insecurities. They also endured the struggles of watching both of their parents work jobs they did not love — such as delivering bouncy houses to parties on the weekends, newspaper routes in the early mornings and cleaning offices late at night.

The pain of watching their parents fall from the position of business owners to working low-paying jobs proved both heartbreaking and motivating.

At the age of 15, both Natalia and Margarita started working, eventually working their way through college. Juggling full-time jobs and a full college course load was no easy task for either of them, but they managed to graduate from CSU-Long Beach in 2004, with Business degrees in Finance. Soon after graduating, they both began working out and ended up getting jobs as personal trainers at a bootcamp called OC|FIT.

“It was in that environment (at OC|FIT) that we found our passion and calling. We were meant to inspire, motivate and change people’s lives through fitness.”

For the next four years, the Guzman sisters went on to be trainers and manage one of OC|Fit’s five locations. This helped Natalia build up enough courage to open our own (sixth) location of OC|Fit on April 2, 2018. With the support of their clients, both of their savings and their parents’ life savings, the Guzman girls suddenly went from working for someone else to owning their own business in the United States of America.

“We can proudly say that we have achieved the American Dream. We started from nothing with nothing and built a successful gym that changes lives every single day,” says Margarita.

Their hard work, tenacity, discipline, motivation and drive to succeed propelled the Guzmans to become Latina women business owners.

As fitness enthusiasts, the twins have also completed extreme obstacle course races in Las Vegas, Dallas, San Francisco, Lake Tahoe, Oahu and Seattle.

“Every day we are living the American Dream, and we have our parents to thank for that. Everyone is given the ability to make their dreams a reality, it is up to each of us to get out there, work hard, and make it happen.”


Twin sisters Margarita & Natalia (@Las2winz) are not just living the American Dream,

their story is inspiring others to …

dream big!

To learn more about OC|Fit, visit OCFitGames.com or follow the Guzman sisters on Instagram: @las2winz


> > > Live well.


Top photo credit: Bill Alkofer, Orange County Register/SCNG

 

 

 

“A Better Way to Think,” Ep. 1 — Your Favorite LIFEAID CST Bookworms Read “The 7 Habits of Highly Effective People”


With a customer satisfaction rating of 95%, the customer service team at LIFEAID Beverage Co. must be doing something right!

Every quarter, the team of nearly half a dozen customer service team members reads a book and discusses it together — sharing their insights, questions and takeaways. Topics range from motivation, customer service, team-building, humorous life lessons, positive habits and everything in between. Inevitably, the team walks away with a better understanding of how to be the best possible version of themselves — at work and in their personal life.

In this edition of A Better Way to Think, your LIFEAID customer service team bookworms Jade, Rose & Steven tackle The 7 Habits of Highly Effective People by Stephen Covey. Here’s what they had to say about the book and how it changed each of their lives …


PART 1 – Intro: PARADIGMS AND PRINCIPLES

Rose’s Takeaway: This chapter brings up how traditional literature regarding effectiveness is superficial, providing only quick fixes and social bandaids that mask chronic problems.

In order to achieve long-term success, you must put the work in and take no shortcuts along the way. 

Perceptions govern the way we see, and how we see governs how we behave. So we must change the lens through which we see the world before we can change the reality of what’s on the other side of the lens. 

HABIT 1:  Be Proactive 

Jade’s Takeaway: Proactivity” is defined by Covey as the following: “We have the initiative and responsibility to make things happen.” There are three “social maps” or theories of determination that are thought to influence or determine an individual’s life. These are Genetic Determinism (you are the way you are because of your genes and ancestry), Psychic Determinism (your childhood and upbringing laid out your personal tendencies and character structure), Environmental Determinism (factors in your environment and surroundings are responsible for your situation).

The philosopher and holocaust survivor Viktor Frankl came to a realization amidst unbelievable horrors and tragedy, saying,

“Man has the freedom to choose, using self-awareness, imagination, conscience, and independent will.” Between stimulus and response is the power to choose.

This means that the individual has the ability to choose how they respond to stimulus and circumstance. The ability to be “Response-able” to be proactive. Highly productive people recognize responsibility — their behavior is a product of their own conscience choices, based on values rather than a product of their circumstances.  “I am not a product of my circumstances. I am a product of my decisions.” Proactive people focus on their “circle of influence,” the things that they can do something about. Reactive people focus on their “circle of concern” — focusing on the things that they have little to no control over. Gaining an awareness over the areas in which we can expand our energies is a step in becoming proactive.

“The commitments that we make to ourselves and others and our integrity to those commitments is the essence of our growth and the clearest manifestation of our proactivity”

Rose’s Takeaway: What matters most is how we respond to what we experience in life. It’s not the doing of others or even our own mistakes that hurt us, but how we react to them. The idea that the problem is out there, with others or circumstances, is the problem itself. Learn to view the weaknesses of others with compassion, not accusation. This section also touches on something I found powerful: “Love is a Verb.” Love is an action, the feeling follows.

HABIT 2: Begin with the End in Mind

Steven’s Takeaway: Beginning with the end in mind ensures you don’t violate the criteria you have defined as supremely important in life. You must start with a clear understanding of your destination and know where you are going so that you better understand where you are now and the steps need to get there. In addition, this concept is based around the principle that “all things are created twice.” The first creation is leadership, carefully thinking through business endeavors. The second creation is management, the organizing of all elements to meet the objective. Effectiveness does not depend solely on how much effort we expend, but on whether or not the effort is focused in the right areas. 

“Management is doing things right, leadership is doing the right things.”

A Personal Mission Statement is the most effective way to begin with the end in mind. We must begin in the center of the circle of influence which is composed of our most basic paradigms. The center is sourced by security (sense of worth), guidance (source of direction), wisdom (perspective on life), and power (capacity to act). When these four things are harmonized they create a great force. An effective Organizational Mission Statement is one that reflects the shared vision and values of everyone within that organization, creating unity and tremendous commitment. 

HABIT 3: Put First Things First

Rose, Jade & Steven’s Takeaways: Habit 3 is the fulfillment of habits 1 and 2. Habit 1 says you are the creator, it empowers you to say that is an unhealthy program I’ve been given, an ineffective script that I can change. Habit 2 is the first mental creation, based on the ability to envision. Create with our minds what we cannot presently see with our eyes. Habit 3 is the physical creation, the natural emergence of habits 1 and 2. The Power of Independent Wealth: Manage from the left, lead with the right. Effective management is putting first things first. While leadership decides what the first things are, management is the discipline to carry things out. Discipline is a function of independent will, it comes from within.

Time = Efficiency / People = Effectiveness

Delegation plays a big part in effective management.

“Effective people are not problem minded. They feed opportunities and starve problems” — LIFEAID core value: Be solution-oriented, not problem-focused.

HABIT 4: Think Win, Win

Steven’s Takeaway: Private victory precedes public victory. “Until we stop treating the symptoms and start treating the problem, our efforts will only bring counterproductive results.” Move away from the “quick-fix” band-aids.

The Emotional Bank Account is an important concept to help establish and maintain healthy relationships with friends, colleagues, customers, etc.

Rose’s Takeaway: There is no quick fix to building or repairing relationships, they are long term investments. Make deposits into people’s emotional bank accounts by seeking to understand what’s important to the individual, make what’s important to the other person as important to you as that person is to you. Tend to the little things, keep commitments, show personal integrity and clarify expectations to avoid miscommunication.

HABIT 5: Seek First to Understand, Then to Be Understood

Rose’s Takeaway: First diagnose, then prescribe. To interact with someone effectively, you must first understand them. If you are using some sort of technique, the person will sense duplicity and manipulation. The key to influence is is your example, if your private performance doesn’t doesn’t square up with your public performance, a person is likely to not open up to you. We typically seek first to be understood. Empathic listening is listening with intent to understand. Empathic listening is powerful because it gives you data to work this, listening in itself is a tremendous deposit into one’s emotional bank account. It is deeply therapeutic and healing because it gives the person psychological air.

HABIT 6: Synergize

Jade’s takeaway: Synergy is the essence of principle-centered leadership. Synergy can be defined as the whole is greater than the sum of its parts. Factors coming together to make something greater. LIFEAID is a prime example of synergy. Different departments and assets coming together to make something greater than anyone component. An example of synergistic communication at LIFEAID is the weekly department head meeting. Coming together to discuss and find ways to find win, win solutions to various roadblocks within each department, helping team members reach their goals. The same thing can be said for the weekly Customer Service meetings. An effective company needs to be synergistic. Everybody brings something to the table.

HABIT 7: Sharpen the Saw & Inside-Out Again

Rose & Steven’s Takeaways: Sharpening the saw. Take all the habits we’ve discussed and apply them all to your life. Covey compares training your patience to building muscle in the gym. The growth happens during those last few repetitions — when the nerve fiber registers pain, the fiber is then made stronger. If it happens to be raining on a morning you had planned to take a jog, simply think, “Oh great, this is an opportunity for me to exercise my patience and willpower as well as train.” At LIFEAID, we are constantly encourage to remain active and take care of our bodies.

The four dimensions we sharpen are: physical, spiritual, mental and social/emotional. Your spiritual dimension is your core. “If ones motives are wrong, nothing can be right.” As long as you feel you are serving others, you do the job well. When you are concerned only with helping yourself, you do the job less well. Character can’t be made except by a steady continued process. 

“When we take the time to draw on the leadership center of our lives … it spreads like an umbrella over everything else. It renews us, it refreshes us.”


A  B  O  U  T     T  H  E     T  E  A  M :
Rose
 and Steven have been valuable members of the LIFEAID customer service team since 2017. 
Jade has been the LIFEAID customer service team captain since 2016.

Stephen R. Covey’s best-selling book is available for purchase online & at local bookstores nationwide.

 

 

 

 

 

 

 

 

 


> > > Live well.

 

Hearty Slow-Cooker Beef Stew

By: Karenia Bowman |

Nothing says “cozy winter comfort food” quite like beef stew.

If you know me, you know there’s nothing I love more than family gatherings, valid excuses for being extra festive, and healthier takes on our favorite comfort foods. My husband is a comfort food guy through and through, so naturally I eat up every ounce of his unrestrained enthusiasm when I make one of the classics. According to my husband, Hearty Beef Stew is the holy grail of comfort food. When I make him his beloved hearty beef stew, nothing else in the world matters to him except for those deliciously tender chunks of beef, velvety smooth pillows of potato along with the ensemble of stew veggies that melt in your mouth with each and every bite. We can’t forget about that deep, rich, savory sauce … because it’s all about the sauce. I think it’s pretty safe to say that when it comes to feeding a true comfort food connoisseur, saucy beefy things are a BIG DEAL. 

You might be asking, “How can I make a healthier version of such a serious classic without sacrificing my lifestyle goals?”

Easily. With a few strategic swaps, you can enjoy comforting favorites like this beef stew. Instead of purchasing the fattier cuts of stew meat, opt for extra lean cuts. You will drastically reduce the fat and calories without sacrificing flavor. My other strategic swap involves thickening the sauce.  A lot of stew recipes use white flour as the main thickening agent. I have nothing against white flour, but with gluten intolerance and/or sensitivity on the rise, I always look for convenient alternatives such as cornstarch, which is inexpensive and readily available.

This recipe is all about convenient home cooked comfort food. No endless hours in the kitchen, no huge pile of dirty dishes that will not do themselves, just some minor chopping, mixing and setting the slow cooker. Whether your days and nights are filled with some seasonal festive fun, or you’re heading to the gym for a much needed workout at the end of a busy day, or you simply can’t cook but you have to eat something to stay alive, the slow cooker can and will be your best friend here.

Even though many of us love this time of year, we are often exhausted by the end of each day. Endless parties and gatherings, holiday events and obligations, the struggle to maintain the balance of a healthy lifestyle in the midst of abundant temptation, and the excitement of the season followed by the inevitable burnout, are all very real experiences we may encounter. As the holidays get closer and our days and evenings get busier, coming home to cook a labor intensive meal is the last thing we want to do. It’s okay to make things a little (or a lot) easier on yourself. Plug in your slow cooker with pride, and let it do the work for you … You can even skip the dishes.

All you need to do is pull up a chair and serve yourself up a generous bowl of this hearty, savory stew to soothe your soul, and fill your belly at the end of a long, eventful day. 

 

 

Hearty Slow Cooker Beef Stew

Gluten-free, high-protein, low-fat

Servings: 6 | 282 calories per serving
27g Protein | 28g Carbs | 4g Fat 

Ingredients

1.5 lb. extra lean stew meat, trimmed and cubed

1 lb. Dutch baby or red potatoes, quartered

1 cup yellow onion, diced

1 cup celery, chopped

1.5 cups carrot, peeled and sliced into rounds

2 garlic cloves, minced

1 cup dry red wine

1 cup reduced sodium beef broth, gluten free

2 Tablespoons tomato paste, whisked in broth

1/4 cup cornstarch, dissolved in 1/4 cup cold water

2 bay leaves

1.5 teaspoons dried thyme

Kosher salt & coarse ground pepper, to taste


Preparation

  1. Place the trimmed stew meat in the slow cooker. Quarter the baby potatoes, dice the onion, chop the celery, slice the peeled carrots and mince the garlic cloves, then add them to the slow cooker. Pour wine over the meat and vegetable mixture. Whisk the tomato paste in the beef broth until smooth, then pour the mixture into the slow cooker cavity. In a small ramekin, combine 1/4 cup of cold water and cornstarch. Gently stir until the cornstarch has dissolved. Stir the cornstarch mixture into the slow cooker. Add the bay leaves and dried thyme, then season the stew mixture with salt and pepper. Cover the stew with a lid and turn the heat on the low setting, and let cook for 6-8 hours, stirring occasionally.
  2. When the stew is done, remove the bay leaves. Adjust the salt and pepper to taste preferences and enjoy immediately, or transfer to an airtight storage container and store in the refrigerator for later.

 



> > > Live well.

How Do Our Emotions Affect Our Immune Response?

New research uncovers fresh evidence to suggest that frequent exposure to negative emotions may have an important impact on the functioning of the immune system.

Do you often feel sad or angry? This could affect how your body reacts, researchers warn.

Many studies have shown that chronic exposure to stressanxiety, and negative moods generally can affect physical health to a large extent.

As Medical News Today reported only last year, researchers have found that chronic stress has a negative impact on memory.

Also, feelings of distress can raise the risk of cardiovascular events, such as stroke.

Now, a study conducted by specialists from Pennsylvania State University in State College has found that negative moods may change the way in which the immune response functions, and they are associated with an increased risk of exacerbated inflammation.

The results of the research — which was led by Jennifer Graham-Engeland, an associate professor at Pennsylvania State University — appear in the journal Brain, Behavior, and Immunity.

Negative moods and inflammation

The scientists collected the data for the study via a two-tiered approach. They used questionnaires that asked participants to record their feelings over time and in the moment. These assessments took place over 2 weeks and allowed the team to map out the participants’ emotional profiles.

The scientists also assessed the immune response of the volunteers by collecting blood samples from them and looking for markers of inflammation.

Inflammation occurs naturally, as part of the immune response, when the body reacts to infections or wounds. However, high levels of inflammation are associated with poor health and a range of chronic conditions, such as arthritis.

Graham-Engeland and team noticed that individuals who experienced negative moods several times per day for extended periods of time tended to have higher levels of inflammation biomarkers in their blood.

The scientists also note that if they collected blood samples from participants soon after they had experienced a negative emotion such as sadness or anger, inflammation biomarkers were all the more present in the blood.

However, experiencing positive moods — even for a short while before the collection of a blood sample — was associated with lower inflammation levels. However, this was only true for male participants in this study, the investigators specify.

‘Affect is modifiable’

The scientists are confident that their study adds crucial evidence regarding the impact of negative affect on health — especially since their participants belonged to diverse ethnic, racial, and socioeconomic backgrounds.

Nevertheless, they caution that to confirm these findings, they will need to replicate them in further studies. They point out that the recent research was the first to explore the link between both momentary and long-term mood reports and measures of inflammation.

“We hope that this research will prompt investigators to include momentary measures of stress and affect in research examining inflammation, to replicate the current findings and help characterize the mechanisms underlying associations between affect and inflammation,” explains Graham-Engeland.

In the future, they hope that this and similar studies may allow specialists to come up with better strategies to improve mood and thus protect aspects of physical health.

Because affect is modifiable, we are excited about these findings and hope that they will spur additional research to understand the connection between affect and inflammation, which in turn may promote novel psychosocial interventions that promote health broadly and help break a cycle that can lead to chronic inflammation, disability, and disease.”

—Jennifer Graham-Engeland

Source: Medical News Today

— Published


For information about the IMMUNITYAID Support Blend which contains essential vitamins and clean ingredients your body’s immune system needs to stay defended daily, visit our product page here.

> > > Live well.

Chipotle Launches New “Lifestyle Bowls” for Paleo, Keto, Whole30 & Protein-Rich Diets

Dieters looking to stick to their New Year’s resolutions need look no further than their local Chipotle.

The burrito restaurant introduced a collection of “lifestyle bowls” earlier this week, available exclusively through its mobile app and website. The new offerings use the same ingredients that Chipotle has always offered, but are catered to folks adhering to the popular keto, paleo, Whole30 and other protein-rich diet plans.

The online-only availability of these meals is a strategic move by the company to coax more customers to order digitally, since average checks of digital orders tend to be higher than orders placed at the restaurant.

The bowls are a bit pricier than a traditional bowl as they all contain guacamole or double the meat, both extra charges at the chain. Without add-ons, salads and bowls cost between $7.60 and $8.60, as priced at a New Jersey Chipotle restaurant. In comparison, these lifestyle bowls run from $10.30 to $11.15.

The appeal of the bowls is that dieters don’t need to build their own or try and figure out what items fit their diet plan, Chipotle does it for them.

Read the full article here.

Source: CNBC |By 

 

> > > Live well.

Neuroscientist Says, “Nootropics Work — Find Out Which Ones You Should Be Taking!”

Fact. Taking nootropics can enhance your mental performance.

While you may have heard about this in the news lately, you may still be asking, “What exactly are nootropics?” The term applies to any agent that has an effect on nerve tissue, typically referring to agents that enhance overall brain function or facilitate growth. When looking for a daily nootropic supplement to boost your mental acuity, there are a few key things you should be looking for.

We asked neuroscientist Allison Brager, PhD, a Postdoctoral Fellow at Morehouse School of Medicine, to give us some tips. The following is her analysis of the ingredients in FocusAid:

In my quest for natural supplements that can boost physical and mental performance, I have developed a certain level of skepticism about efficacy. I often turn to public biomedical databases (such as PubMed, a compilation of peer-reviewed science housed at the National Library of Medicine) to determine the following:

  1. Have the ingredients been investigated in basic animal or human clinical trials?
  2. Do the ingredients have identified (rather than assumed) effects on behavior and mental performance?

There are certain products that I view as “snake-oil placebos” and others that I view as legitimate. FocusAid is a product recently developed by the team at LIFEAID Beverage Company which I consider to be a legitimate product.

FocusAid first piqued my curiosity because it contains a blend of several plant-based nootropics. The blend of nootropic ingredients in FocusAid has an affinity for nearly every type of neurochemical pathway of the brain, as I will explain below. Most of these nootropic ingredients are plant-based medicines already associated with ameliorating symptoms for Alzheimer’s, depression and anxiety, meaning they are associated with fine-tuning and facilitating learning, memory, attention and mood. Below is a brief review of each ingredient and how each contributes to optimal mental function and brain health. I will focus on three ingredients in my analysis because they are the key ingredients which separate FocusAid from other drinks on the market.

Rhodiola rosea

Its geographical sources are fairly widespread, growing in mountainous regions of the world: Asia, Europe (Carpathian mountain range) and even Appalachia. A search for its use in biomedical research reveals that it has been used for animal and human models of depression, anxiety and fatigue. This is not a surprise given that Rhodiola rosea stimulates two key neurochemical pathways linked to attention, reward and pleasure: serotonin and dopamine. Enhanced production of serotonin and dopamine enhance focus on mental tasks, attention to detail and more pronounced sensations of pleasure in one’s environment. (Side note: I have “dopamine” tattooed on my arm as a tribute to my PhD work on it). The production of dopamine is also a stepping stone for the production of norepinephrine. Norepinephrine helps to regulate our natural flight-or-fight responses in times of stress, danger or training. There are a few studies with Rhodiola rosea in humans and rodents that inform my book, Meathead: Unraveling the Athletic Brain. To start with rodents, Rhodiola rosea has been found to facilitate the growth and reach of nerve cells onto other nerve cells. This concept known as “dendritic arborizations” (because the extensions from nerve cells look like tree branches) enhances communication within and among brain areas. This type of growth and reach with Rhodiola rosea is particularly prevalent in the hippocampus, the are of the brain responsible for learning and memory. These studies show that Rhodiola rosea optimizes learning and memory in rodents. In one human study Rhodiola rosea is shown to help prevent “overtraining”—its application balances testosterone to serotonin release ratios, a key physiological indicator of overtraining. Essentially, with this handful of studies, I must conclude that Rhodiola rosea has a versatile impact on optimizing mental (and physical) performance.

Alpha-GPC (L-Alpha glycerylphosphorylcholine)

I first learned about Alpha-GPC in early 2015. It is the active (plant-based) ingredient of several over-the-counter brain boosters. Alpha-GPC activates the release of acetylcholine, a neurochemical important for learning, memory and the overall health of nerve cells. In my own field, sleep research has shown acetylcholine has an “alertness” effect on the brain and behavior. Its release is high during wakeful states but also during REM sleep, the only state of sleep where we dream. Its main function is to keep our brains active. The fact that acetylcholine release is high during sleep may seem puzzling at first, but once you understand that REM sleep is basically an active brain in a paralyzed body, it makes a bit more sense. It is also relevant to the process of brain destruction in Alzheimer’s patients. Nerve cells lose their structural support and form what are called neurofibrillary tangles as the disease progresses. However, activities such as exercise can slow this destructive process in nerve cells which I also discuss in Meathead: Unraveling the Athletic Brain. Supplements which are acetylcholine-enhancers can slow this process, as well.

GABA (Gamma AminoButyric Acid)

This neurochemical is widely present in the brain. It is critical for calibrating and fine-tuning emotions and behavior. It is most widely studied for its roles in controlling depression and anxiety. By fine-tuning emotions and behavior, GABA makes systems even more efficient.

C  O  N  C  L  U  S  I  O  N

Based on my analysis, it is apparent that FocusAid has a blend of nootropics (including Rhodiola Rosea, Alpha-GPC and GABA) linked to enhancing learning, memory, mood, attention and pleasure. FocusAid also contains other ingredients that nurture brain health (Acetyl-L-Carnitine and American Ginseng) and alertness (Yerba Mate, a plant-based stimulant grown in South America—Paraguay, Argentina and Chile).

Bottom line: I honestly have not found a better product to help you harness mental and physical success than FocusAid.

Try FOCUSAID today! Click here to try now.

Allison Brager, PhD
Neuroscientist, Biomedical Researcher
Postdoctoral Fellow at Morehouse School of Medicine


Original source published on: June 2, 2016

 

> > > Live well!

 

 

 

Show Me the Money: Four Practices to Achieve Monetary Success as a Professional Yoga Teacher

1. Teach in three places or less.

You cannot be everywhere, so don’t try. Focus on finding two or three (one, if you’re lucky) “yoga homes” where you enjoy practicing, teaching, and connecting with the community. Make sure your “homes” are not struggling and can compensate you appropriately for the work you put in. Negotiate your pay so you feel comfortable with what you receive for your efforts. Even as a newer teacher, you still deserve to be paid competitively for your work.

2. Pursue teaching in corporate environments.

I never thought teaching in an office setting would be one of my favorite places to work, but they are genuinely the best. Pros: students are delighted to have a break from their desk; pay is consistent and often higher than in a studio or gym setting; your work is valued and appreciated in a professional way. Also, snacks.

3. Prioritize quality over quantity.

As an East Coast Jew, my go-to is: Always do more and say “yes!” to opportunities. However, this has come back to crush me many times during my career. As a teacher, you must learn to focus your energy on gigs that pay and/or add a significant amount of value to your business. I’ve often taught free classes in partnership with companies or causes that I’m passionate about. These opportunities can increase your visibility, and ultimately lead to monetary gains as you encounter potential new students. But, teaching a free class requires the same amount of energy as a class that pays your $250/hour, so schedule your time wisely.

4. Network like a nutcase.

Every teaching opportunity I’ve been offered was a direct result of knowing someone who knew someone who referred me. I haven’t updated my resume in eight years, my website often looks like carriebradshaw.com, and I wouldn’t even know where to start when applying for a teaching job.

My advice: talk to everyone.

They’re all potential students and/or employers. Your friend who works at Google, the barista at Philz Coffee, your local lululemon community, other yoga teachers, bloggers, family friends–you name it– could be responsible for your next best teaching opportunity and paycheck.

C  O  N  C  L  U  S  I  O  N
Stop reading this, get out there, meet everyone, prioritize quality, know your worth, and create the yoga career of your dreams. I look forward to reading your story in the next volume of “Eat, Pray, Love Made Me Do It.”

Debbie Steingesser

> > > Live well.

BevNet Announces IMMUNITYAID Launch at NACS

By: BevNet | Dec. 20, 2018

ImmunityAid Support Blend
making some buzz on BevNet!

On Instagram this Thursday, BevNet posted the above image with the following caption:

@immunityaid is the latest product from @lifeaidbevco, a brand of functional beverages that serve specific consumer need states.

The new orange-flavored SKU launched at NACS in Vegas this October and is now available in retailers such as Whole Foods, H-E-B, Vitamin Shoppe and GNC.

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#bevnet #immunityaid #lifeaid #immunity #immunitydrink #immunitybeverage 
#turmeric #vitamins #immunitydrink #beverages #beverage #bevstagram
#drinkstagram #drinkoftheday #drinkup #drink #beveragecompany #beveragecommunity
#beverageindustry #adaptogens #adaptogenic #health #healthylifestyle #healthyliving
#healthydrinks #wholefoods #vitaminshoppe #gnc #cpg #beveragebrands”

—@BevNet

Source: https://www.instagram.com/p/BroLMqzhubT/

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For information about all of the LIFEAID Beverage Co. clean, unique blends and their health benefits, visit LIFEAIDBevCo.com.