HindeSight #14: MakePodsGreatAgain + Tackling Your Weaknesses & 43 Keto-Friendly Summer Recipes!

Make Pods Great Again — Ep. 3 with Aaron Hinde

Hot on the heels of controversial special guest Greg Glassman, LIFEAID co-founder and president Aaron Hinde sits down to share his perspectives on fitness, health, and obstacles facing the everyday athlete and entrepreneur in Episode 3 of MAKEPODSGREATAGAIN. (50:00)

Listen to the full podcast episode here.


Work on Your Weaknesses — Focus Work With Ben Bergeron 

Top coach Ben Bergeron shares his thoughts on how to methodically tackle your weaknesses.

Click here to read the full article. 


43 Easy Keto-Friendly Summer Meals

These healthy, Keto-Friendly summer recipes from Eating Well 101 will have your mouth watering — with everything from Avocado Chicken Salad to Kebabs and Cheesy Dips, plus Berry Cobbler for dessert!

Click here to read the full article.

“Fight like you’re the third monkey trying to get on Noah’s ark.”


To Sell Is Human: The Surprising Truth About Moving Others

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling.

Check out Daniel Pink’s book here.


HindeSight  |  No. 14

Science Review Reveals Laundry List of Health Hazards Associated with Splenda (Sucralose) Consumption


If you drink products containing artificial sweeteners like Sucralose, please BE WARNED!

Common side effects of Sucralose & Splenda consumption include:
+ Gastrointestinal problems (Sucralose can destroy as much as 50 percent of the microbiome in your gut)
+ Seizures, dizziness, and migraines
+ Heart palpitations or fluttering
+ Blurred vision & allergic reactions
+ Blood sugar increases, weight gain and Type 2 diabetes

*Read the entire article and findings below.

Original article by Dr. Mercola, author of Sugar Substitutes—What’s Safe and What’s Not | Published on December 18, 2013


  • An in-depth scientific review of sucralose (Splenda) reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.
  • When heated, it releases chloropropanols, which belong to a class of toxins known as dioxins. Dioxin—a component of Agent Orange—is among the most dangerous chemicals known to man!
  • Sucralose can destroy as much as 50 percent of the microbiome in your gut. What’s worse, it appears to target beneficial microorganisms to a greater extent than pathogenic and other more detrimental bacteria.
  • Both animal and human studies have shown that Splenda alters glucose, insulin and glucagon-like peptide-1 (GLP-1) levels, thereby promoting weight gain, insulin resistance, and type 2 diabetes.
  • The adverse effects of sucralose are oftentimes misdiagnosed or overlooked entirely as the side effects are so varied and mimic common ailments.

Sucralose, marketed under the brand name Splenda, is a best-selling artificial sweetener around the world. (In the European Union, sucralose is also known under the additive code E955.)

It has been nearly eight years since I published my concerns about Splenda in my book, Sweet Deception. Since then, evidence continues to support the concerns I had back then.

Splenda is found in tens of thousands of processed food products sold in 90 different countries, many of which are specifically marketed to those seeking to either lose weight or manage their diabetes.

Mounting research, however, shows that not only does it tend to worsen both of those problems, but it’s also associated with an array of other troublesome side effects.

The website www.TruthAboutSplenda.com lists a variety of consumer complaints from Splenda consumption, many of which mimic other health conditions. Some of the most commonly reported adverse effects include:

  • Gastrointestinal problems
  • Seizures, dizziness, and migraines
  • Blurred vision
  • Allergic reactions
  • Blood sugar increases and weight gain

But that’s not all. Now, an in-depth scientific review12 of sucralose published in the Journal of Toxicology and Environmental Health3 reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.

It also blows a huge hole in the argument that Splenda is a good choice for diabetics and/or those seeking to lose weight.

Sucralose—NOT Safe for Cooking After All

The featured report came to several important conclusions—all of which challenge the “generally recognized as safe” (GRAS) status of sucralose. Of primary concern is that sucralose is not an inert substance.

When heated, it releases chloropropanols, which belong to a class of toxins known as dioxins. One of the selling points of Splenda is that it remains stable when heated, making it well-suited for cooking and baking, but these findings refute such claims. (Many other artificial sweeteners, such as aspartame, are not recommended for cooking purposes as they’re known to break down in high temperatures.)

As reported by Sayer Ji at GreenMedInfo.com,4 research now shows that sucralose starts breaking down at 119 degrees Celsius; 180 degrees Celsius causes it to degrade completely.

Dioxin is a waste product of incineration, smelting, chlorine bleaching, and pesticide manufacturing, and its well-documented health effects include cancer and endocrine disruption. In fact, dioxin, which was a toxic component of the Agent Orange used to defoliate jungles during the Vietnam War, is easily one of the most dangerous chemicals known to man.

Another study5 published in October also expressed concern over the chlorination reactions that occur when sucralose is cooked in stainless steel cookware, generating highly toxic compounds, including dioxins6 and polychlorinated dibenzofurans (PCDFs).

Recent animal research also suggests a link between Splenda consumption and an increased risk of leukemia.7 Based on such research, the time is more than ripe for the US Food and Drug Administration (FDA) to reconsider the GRAS status of sucralose…

Sucralose Also Destroys Your Gut Health

The featured review also concluded that sucralose destroys gut bacteria. (In fact, animal research8 published in 2008 found it could kill as much as 50 percent of your microbiome.)

This is very important, as anytime you destroy healthy intestinal bacteria, you open yourself up to unfriendly micro-organisms that can cause health problems. Your immune system, which is imperative for general health, is dependent on healthy gut flora, so the idea that this artificial sweetener may destroy up to half of all your healthy gut bacteria is disconcerting to say the least.

Worse yet, sucralose appears to target beneficial microorganisms to a greater extent than pathogenic and other more detrimental bacteria. And remarkably, according to one study, these adverse effects on gut microbiota remained even after a three-month long recovery period…

Early studies, upon which its approval was based, claimed that sucralose would simply pass unchanged through the human gastrointestinal tract, but more recent investigations show that it is indeed metabolized in your gut. And, as reported in the featured review, “the identity and safety profile of these putative sucralose metabolites are not known at this time.”

Diabetics Beware…

The third issue is of particular importance for diabetics, who tend to use artificial sweeteners to manage their condition.9 Alas, both animal and human studies showed sucralose alters glucose, insulin and glucagon-like peptide-1 (GLP-1) levels. A related study published in the journal Diabetes Care10 in September came to a virtually identical conclusion. Compared to the control group, obese patients using sucralose experienced a greater incremental increase in peak plasma concentrations, a greater incremental increase in insulin and peak insulin secretion rate, along with a decrease in insulin clearance. According to the authors:

“These data demonstrate that sucralose affects the glycemic and insulin responses to an oral glucose load in obese people who do not normally consume non-nutritive sweeteners.”

Toxicological Issues Still Need to Be Addressed

According to the featured review, there are “numerous toxicological issues regarding long-term exposure to sucralose” that remain “unresolved.” This includes:

  1. Genotoxicity (DNA damage) and potentially adverse epigenetic effects
  2. The generation of toxic compounds when heated
  3. Bioaccumulation (One 2009 study found unmistakable evidence that Splenda is absorbed by body fat, contrary to previous claims)
  4. Potential drug interactions

The paper also notes that the acceptable daily intake (ADI) set for sucralose may in fact be hundreds of times too high to ensure safety! According to more recent research, the no-observed-effect-level (NOEL) in rats’ gut bacteria is actually 454 times lower than earlier studies showed. If the biological effects of sucralose are similar in both rats and humans, then you could experience health effects even if you consume sucralose at levels well below the ADI. Also consider this:

“Sucralose is classified by the FDA as safe for human consumption as a food additive. The FDA stated that their decision was based upon results from 110 animal and human studies of the effects of sucralose. Of the 110 studies, two were on human beings, with one being a four day trial by the manufacturer,”The Examiner reports. [Emphasis mine]

I might also add that these two studies consisted of a combined total of 36 people, of which only 23 people actually ingested sucralose, and the four-day trial looked at sucralose in relation to tooth decay, not human tolerance! Sadly, if you’re a long-term Splenda user, you’re actually acting as a human guinea pig, as no one knows what happens when humans consume this substance for long periods.

If you look through the research literature, you’ll find that only about 10 percent of the studies involving sucralose have anything at all to do with safety. In fact, eight years ago when I wrote the book Sweet Deception, in which I expose the many concerns related to the consumption of artificial sweeteners, there were only 15 studies relating to the safety of sucralose, and 13 of them were funded by the company that makes Splenda, leaving enormous room for conflict of interest.

Industry Funded Studies FAR More Prone to Miss Safety Concerns

If you believe a company can be trusted to perform independent safety studies for their own products, consider the following example. In 1996, Dr. Ralph G. Walton reviewed 165 studies on the widely used artificial sweetener aspartame, discovering a remarkable discrepancy between study results and their source of funding. Of the 165 studies, 74 had industry related funding and 91 were independently funded. Of those:

  • 100 percent of the industry funded studies supported aspartame’s safety, while
  • 92 percent of the independently funded studies identified at least one potential health concern

Dr. Walton also pointed out that of the seven remaining non-industry funded studies that supported aspartame’s safety, six were done by the FDA, and the seventh was a literature review of mostly industry sponsored research.11 Considering the long-standing revolving door between various industries and the FDA, it’s questionable as to whether an FDA study can be considered truly “independent,” even though they were counted as independent in Walton’s review. If you give that concern any merit, you’d essentially be looking at 100 percent of industry related studies claiming aspartame to be safe, and 100 percent of independent studies flagging some sort of health concern!

This is truly powerful documentation of the influence of corporately sponsored trials on safety or any other potential complication that can occur. This type of funding bias is a fatal flaw in the system, because in order to receive FDA approval, the product is not required to undergo any kind of independent study. If you’re in the US and want to take some action on this issue, you can follow The Examiner‘s suggestion12 to contact Senators Sherrod Brown13and Rob Portman14 and ask them to fund proper, independent safety studies on the artificial sweeteners sucralose and aspartame. They also recommend contacting Speaker of the House, John Boehner,15 and Congressmen Pat Tiberi,16 and Steve Stivers17 to support such research.

Prevalence and Diagnosis of Sucralose Sensitivity

Unfortunately, the adverse effects of sucralose are oftentimes misdiagnosed or overlooked entirely as the side effects are so varied and mimic common ailments. The following are common symptoms, usually noticed within a 24-hour period following consumption of a Splenda product:

Skin — Redness, itching, swelling, blistering, weeping, crusting, rash, eruptions, or hives (itchy bumps or welts) Lungs — Wheezing, tightness, cough, or shortness of breath Head — Swelling of the face, eyelids, lips, tongue, or throat; headaches and migraines (severe headaches)
Nose — Stuffy nose, runny nose (clear, thin discharge), sneezing Eyes — Red (bloodshot), itchy, swollen, or watery Stomach — Bloating, gas, pain, nausea, vomiting, diarrhea, or bloody diarrhea
Heart — Palpitations or fluttering Joints — Joint pains or aches Neurological — Anxiety, dizziness, spaced-out sensation, depression


One of the best things you can do if you suspect you may be suffering from a sensitivity is to do an elimination challenge. Simply remove all sources of sucralose from your diet and see if your symptoms improve over the next several days. If the symptoms dissipate, then you probably have your answer. To double-check, reintroduce a small amount of sucralose and see how you react over the next 24 hours.

Keep in mind that if you’ve been using Splenda for some time, gastrointestinal problems and related health issues may take three months or longer to improve, as mentioned above. I would strongly suggest reseeding your gut with healthy bacteria to speed up the healing process. Your best bet is to regularly consume traditionally fermented foods such as fermented vegetables. Alternatively, use a high-quality probiotic supplement.

If you suffer side effects from an artificial sweetener like sucralose (Splenda), then avoidance is your only recourse. You’ll need to be very vigilant about reading labels to ensure you’re not accidentally buying foods that contain it. Keep in mind that diet foods are not the only products that contain sucralose. A wide variety of “regular” products can also contain it, and sometimes in combination with other artificial sweeteners.

Splenda Is Not a Safe and Healthy Alternative to Sugar

Splenda is made from sugar, but chemically it’s more similar to DDT. Mounting research shows there’s a veritable laundry list of health concerns associated with it, from destroying your gut health to promoting diabetes and cancer. Truly, you’re consuming it at your own risk, as FDA approval is NOT a guarantee of safety… As stated by Sayer Ji:18

“Chlorinated compounds like dioxins and DDT are notorious for being both highly toxic and resistant to breaking down once released into the environment, which is why they are classified as ‘persistent organic pollutants.’

Splenda was launched in 2000 with tagline ‘Made from sugar, so it tastes like sugar,’ until it retired this slogan in 2007 after settling with its rival, Merisant Co., the maker of Equal, who accused the makers of Splenda of intentionally confusing consumers into thinking its product was more natural and healthier than other artificial sweeteners. Long gone are the days that this artificial sweetener can be marketed as natural, safe and a healthy alternative to sugar.”

My strong suggestion is to avoid ALL artificial sweeteners like the plague. While the mechanisms of harm may differ, they’re all harmful in one way or another. This includes aspartame (NutraSweet, Equal), sucralose (Splenda), saccharin (Sweet’N Low), acesulfame potassiumneotame, and others. To learn more about sugar alternatives, including the best and worst of the bunch, please review my previous article, “Sugar Substitutes—What’s Safe and What’s Not.”

Additional resource: Global Healing Center 


Check your label!
These popular brands all make products containing Sucralose/Aspartame:

Bang®  • C4® •  Celsius® • Nocco®


The new FITAID ZERO and FITAID RX ZERO are happily sweetened with natural Monk Fruit & Stevia.
Our products are always made with ONLY THE GOOD STUFF.
They contain NO Sucralose, NO Aspartame, NO artificial flavors or sweeteners, NO junk!
Note: FITAID and FITAID RX are sweetened with just a pinch of natural sugar from raw organic agave.

Join our movement: #ABetterWayToDrink
ZERO is now availble at LIFEAIDBevCo.com/ZERO

> > > Live well.

HindeSight #13: Science Review Reveals Laundry List of Health Hazards Associated with Splenda/Sucralose Consumption 

Midlife Male with Greg Scheinman: Ep. 64 — Aaron Hinde

Greg Scheinman, host of the Midlife Male podcast, discusses with LIFEAID co-founder Aaron Hinde what it took to reach success in business over the course of his entrepreneurial journey. (1:03:27)

Listen to the full podcast episode here.


Science Review Reveals Laundry List of Health Hazards Associated with Splenda Consumption 

An in-depth scientific review of sucralose (Splenda) reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.

Click here to read the full article. 


How to Use Collagen (15 Recipes to Get You Started)

Collagen has a unique combination of amino acids that help to improve hair, skin & nails, as well as digestion and joint health. Discover the different types of collagen and how to use them!

Click here to read the full article.

“Blood, sweat & respect. First two you give. Last one you earn.”

—Dwayne “The Rock” Johnson

Chop Wood Carry Water

This powerful story of one boy’s journey to achieve his life-long goal of becoming a samurai warrior brings the “Train to be Clutch” curriculum to life in a powerful and memorable way.

Check out Joshua Medcalf’s book here.


HindeSight  |  No. 13

BEVNET Gallery: May’s New Product Launches


As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.


Timed for the summer season, functional drink maker LIFEAID has released two new products: FITAID ZERO and FITAID RX ZERO, both of which contain zero calories or sugar and are sweetened with stevia and monk fruit. The new items are available for sale in 24-packs through the company’s website and in 12 oz. cans at select retailers and gyms.


Cannabis beverage brand Mood33 has released a new SKU — Peace — which combines 20 mg of CBD with 2 mg of THC.

Natalie’s Orchid Island Juice Co.

Natalie’s Orchid Island Juice Company announced earlier this month its plans to transition to PET packaging for its 8 oz., 16 oz. and 32 oz. bottle sizes.


Oatsome is the latest brand to jump into the increasingly competitive oat milk category. Available in a one liter carton, the product is organic and free from any added gums or stabilizers.


Sports drink brand BodyArmor entered the powdered mix category this month with the launch of two flavors — Fruit Punch and Orange Mango — in 3.56 pound bags designed to be used with five gallons of water.

Earth’s Own

Canadian plant-based beverage maker Earth’s Own has released a new chocolate oat milk available in 1.75 liter multi-serve and 250 ml single-serve formats. The flavor uses 50% less sugar than regular chocolate milk and includes 4 g of protein per serving.


CHERRISH, a line of ready-to-drink cherry juice-based beverages, has introduced a new 3 oz. “to-go” pouch format for its three SKUs: Cherry Pomegranate, Cherry and Cherry Blueberry.


Teavana has added a new flavor to its lineup of sparkling craft iced teas: Blood Orange Mango White Tea. A blend of white tea, orange peel, champagne mango and a touch of cane sugar, the new flavor will be sold for a suggested retail price of $2.39.

Boss Coffee

Japanese beverage conglomerate Suntory is bringing its flagship ready-to-drink coffee to American audiences with the broad launch of Boss Coffee. The line, which highlights the use of flash-brewed coffee, will be available in 12-packs of 8 oz. cans in two varieties: black and cafe au lait.

HindeSight #12: Curiosity, Intelligence & the Difference Between Effort and Struggle


The Bledsoe Show #120 — Jesse Elder: Curiosity, Intelligence and the Difference Between Effort & Struggle

In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — how many things did you do for the first time last month? Listen now to discover powerful truths like how you can avoid suffering in your life. (1:55:00)

Listen to the full episode here.


The ABCs of BCAAs

What are branched-chain amino acids, common sources of BCAAs, and when should you take them?

Click here to read the full article. 


20 Healthy Protein Sources for Muscle Growth and Recovery

You can train as hard or as often as you want, but if it’s not underpinned by an effective and consistent diet, don’t expect to achieve the results you want.

Click here to read the full article.

“What you appreciate appreciates.”

—Lynne Twist

Appreciate: Celebrating People, Inspiring Greatness

From New York Times best-selling author David Sturt, this book will transform the way you perceive, relate to, and lead people.

Check out the book here.


HindeSight  |  No. 12

More Than Half of Americans Have Suffered a ‘Workout Hangover’

By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post.

A sizable chunk of Americans are skipping work due to hangovers… from exercise.

According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability to participate in other life and work activities).

According to the new study, as many as 55% have suffered a workout hangover that’s caused them to stay inside all day, and a possible major cause of this may be that 60% of those surveyed said they don’t know enough about dietary and recovery supplements to make an informed decision about what process or products can help them.

Due to that knowledge gap, nearly half of those respondents (47%) have skipped recovery steps altogether.

In fact, the new study of 2,000 Americans who exercise uncovered that 65% have sustained injuries from their workouts — approximately three each year on average.

The most common injuries? Pulled muscles (68%), ankle sprains (48%), and knee strains (45%).

And the dreaded “workout hangover” is not just affecting work attendance, it has spread into American’s social lives, as well. Forty percent of respondents reported that post-workout muscle soreness has caused them to skip a party. Thirty-nine percent have skipped a get together with friends, and 32% have even had to skip dates.

The new survey, conducted by OnePoll on behalf of health brand LIFEAID Beverage Co., found that when respondents go too hard in a workout without the proper preparation, their lives become messier.

Fitness-focused Americans spend about one fourth (23%) of their typical workout going “too hard,” then paying the price in the form of workout injuries and increased recovery time.

Respondents skip approximately 36 workouts a year due to the dreaded workout hangover. Why all the soreness? It may have something to do with incomplete workout recovery techniques.

In fact, 40% of respondents don’t stretch to aid in workout recovery. More than one in three (36%) don’t get enough rest after working out, and over half (53%) don’t take supplements.

“Proper workout and exercise techniques go hand in hand with post-workout recovery. By helping to improve the speed and efficiency of recovery, one can directly help optimize their overall fitness in a whole new way by increasing strength, endurance… you name it,” Dr. Aaron Hinde, co-founder of LIFEAID Bev Co., said.

“So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference.”

The fact that a large majority of active Americans — 73 percent — have skipped workouts due to muscle soreness further supports Hinde’s point of view.

For many who exercise, soreness is a constant struggle, and they’d do just about anything to make it go away.

In fact, 45 percent of respondents would give up alcohol for a month to instantly recover from one bad bout of soreness. Forty-four percent would give up chocolate for a month, and 20 percent would give up Netflix for a month.

More than one in four surveyed (26 percent) would pay $100 to relieve their soreness and recover faster.

“Physical and mental fatigue from working out, particularly with today’s more intense exercise routines, is manageable and avoidable with the right nutritional education and recovery products, including specially-formulated drinks and supplements,” said Dr. Hinde.

“The key to avoiding the workout hangover is finding what type of products work best for your personal exercise regime, to help you recover as efficiently and effectively as possible.”

The Top 5 Most Common Exercise Injuries:

Pulled muscle 68%
Ankle sprain 48%
Knee strain/injury 45%
Wrist sprain 42%
Tendinitis 24%


> > > Live well.

The ABCs of BCAAs

You’ve probably heard of BCAAs or Branched-Chain Amino Acids if you’ve ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes.

But what do BCAAs actually do? Do you really need them? And if so, when should you take them?

We’re here to help you break down the ABCs of BCAAs!

The branched-chain amino acids (BCAAs) are a group of three essential amino acids: Leucine, Isoleucine and Valine. They are essential, meaning BCAAs can’t be produced by your body and must be obtained from food or supplements. BCAA supplements have been shown to build muscle, decrease muscle fatigue and alleviate muscle soreness. —Healthline.com

BCAAs also help enhance muscle protein recovery after your workout. “Emerging research suggests that Leucine is the star player of BCAAs when it comes to regulating genetic signaling pathways involved in muscle protein synthesis,” according to GNC.com.

Their molecular structure look like this:

Image Source: Bodybuilding.com 


BCAAs fuel your skeletal muscles during training, which can help give you the edge you need to push your limits. Supplementing with BCAAs helps preserve your stores of glycogen—the primary fuel your muscles use for energy production. This means your body has a reliable energy source to tap into while you work out, which can keep you going. Plus, abundant glycogen stores keep your body from breaking down muscle protein for energy instead. That’s why BCAA supplements are a win-win for your muscles—they help sustain and safeguard them. That’s potentially more energy, more reps and more gains. —GNC.com


One of the easiest ways to help you get more out of your daily gym sessions is consuming BCAAs, whether in your everyday food consumption or with supplementation. They are most effective when consumed just BEFORE, DURING or AFTER your next gym session, workout or any physical activity.

BCAAs are an ingredient in all four of the LIFEAID Recovery Blends shown above:
(75mg Leucine, 37.5mg Isoleucine, 37.5mg Valine)

LEARN MORE about each of our clean RECOVERY BLENDS or SHOP NOW at LIFEAIDBevCo.com

> > > Live well.

HindeSight #11: The Dreaded ‘Workout Hangover’ + Rogue Invitational Attendees Rave About Macro-Friendly ZERO!

More Than Half of Americans Have Suffered a Workout Hangover

An article published in the New York Post shares new findings and statistics from a recent survey surrounding the negative effects of the dreaded “workout hangover.”

Read the full article here.


Mindset Reset: Day 1

Join motivational speaker & author Mel Robbins on this 35-day journey as she shares daily tips & tools to help guide you towards your best mindset and life. (5:28)

Click here to watch the video.


Meet Macro-Friendly Monk Fruit

Did you know that monk fruit is naturally 150-200 times sweeter than sugar? It’s what is used to happily sweeten ZERO SUGAR Recovery Blends FITAID ZERO and FITAID RX ZERO, now available!

Click here to read the full article.

“So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference.”

—Dr. Aaron Hinde

Think and Grow Rich

Important, practical, and transformative, Napoleon Hill’s wisdom from 1937 empowers today’s readers to create tomorrow’s successes.

Check out his book here.


HindeSight  |  No. 11

LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products

Source: PR Newswire  |  News provided by: LIFEAID Beverage Co. 

SANTA CRUZ, Calif., May 14, 2019 — Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand’s signature recovery blends, longtime staples of passionate amateurs and professional athletes nationwide.

Both ‘ZERO SUGAR’ products are available for sale online starting today, May 14, at www.LIFEAIDBevCo.com. The brand’s loyal following is clearly eager for the release, with over $100,000 in confirmed pre-orders. Online, the new sugar-free recovery blends will sell for $59.76 for a 24-can case and at select retailers and gyms for $2.99 per 12-oz. can.

The original popularity of FITAID is due to its great taste and proprietary formula of Branched-Chain Amino Acids (BCAAs), Turmeric to help decrease post-workout inflammation, 45mg of natural caffeine from green tea, and ingredients like Glucosamine, Glutamine, Arginine, B-complex, Vitamins C & D, Omega-3s & CoQ10 – all expertly formulated to support recovery from physical activity or exercise. With the addition of FITAID ZERO and FITAID RX ZERO, the FITAID lineup still contains the same recovery ingredients, now with zero sugar. Both ZERO products are sweetened with Monk Fruit and Stevia, and like all LIFEAID products, contain no sodium and no artificial flavors or sweeteners. And for anyone who wants additional recovery for their muscles, FITAID RX ZERO contains 1,000 mg of creatine to help build strength.

“There’s a lot of attention being placed on not-so-good-for-you workout drinks that are chock full of junk and unhealthy amounts of caffeine, taurine, sodium and sugar,” says LIFEAID co-founder and president Aaron Hinde. “That’s why we’re proud to offer the fitness community clean, sugar-free, post-workout recovery options with FITAID ZERO and RX ZERO. “Crafting better-for-you recovery options without the use of artificial sweeteners, sucralose or aspartame — while being sugar-free and still offering great taste — is something our team is very proud of accomplishing.”

The introduction of FITAID ZERO and FITAID RX ZERO brings the total number of LIFEAID products to nine. Since selling their first beverage back in 2011, LIFEAID still continues to proudly create “vitamins you’ll enjoy drinking,” with proprietary blends that emphasize a sophisticated combination of ingredients to meet the physical and mental demands of healthy, active, competitive men and women throughout their daily lives.

Expect FITAID ZERO and FITAID RX ZERO to find a loyal following, quickly. The LIFEAID brand boasts over 500k followers on social media, with FITAID already being sold at over 30,000 retailers across the country including new LIFEAID retailer partners Walmart, Kroger and CVS.

LIFEAID is helping define a new generation of low-to-no sugar fitness and functional beverages for consumers who demand better-for-you products containing quality ingredients. Made with only the good stuff and none of the junk, every LIFEAID product is not only refreshing, but contains a payload of functional ingredients to help enhance your mind and body’s performance. As LIFEAID launches their two newest products, the company is proud to be providing millions with “a better way to drink.”

FITAID ZERO and FITAID RX ZERO offer the nutrients and recovery function of FITAID, with zero sugar and no artificial sweeteners

With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking” including: LIFEAID, FITAID, FOCUSAID, IMMUNITIYAID PARTYAID, GOLFERAID and the newly launched FITAID ZERO and FITAID RX ZERO.

Since founding LIFEAID Beverage Co. in 2011, Orion Melehan and Aaron Hinde have built the brand into a thriving consumer-focused business and wellness movement that is a standout on e-comm and social media, and one of the most dynamic brands at retail in the U.S. and 20 other countries. Visit www.lifeaidbevco.com for more information.

Media Contact 
Emily Sommariva 

Shop ZERO now at www.lifeaidbevco.com/zerosugar

The Buttery Bros. vs. Sara Sigmundsdottir in Sunny SoCal With Special Guest FITAID ZERO!

Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.’ full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with only the good stuff!

Check out the entire Buttery Bros. episode on YouTube here:

Learn more or SHOP sugar-free, Keto-friendly Recovery Blends FITAID ZERO and FITAID RX ZERO at LIFEAIDBevCo.com

> > > Live well.