HindeSight #64: Are You Making a Difference?


Recapping the German Throwdown, Lowlands Throwdown and Brazil CrossFit Championship

After two weeks of in-person competition the CrossFit Games semifinals go virtual.  Sean and Tommy recap the CrossFit German Throwdown, the CrossFit Lowlands Throwdown and the Brazil CrossFit Championship.  Who impressed, who surprised and who emerged as potential podium contenders at the Games?  Plus, WIT signs a multi-year deal to operate an official online CrossFit store, sell CrossFit-branded gear and have a retail presence at the CrossFit Games and other CrossFit events.


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The Benefits of Creatine Supplementation for Women

Last week, Morning Chalk Up published an article by CrossFit Games athlete and Owner of Tactic Nutrition, Meredith Root, outlining the benefits of creatine supplementation in women. Although creatine is one of the most extensively researched supplements, like most, it has traditionally been researched in men, but can offer some overwhelmingly positive results (beyond fitness) for women, too.⁠

Continue Reading…

“I may be over the top on this, but I just don’t want to like my competitors. I want my people to believe that whenever he and our other competitors succeed, we will be less able to do all the things we want to do.”

—Phil Knight

How to Harness the Pain-Blocking Effects of Exercise

Pain isn’t like heart rate or lactate levels—things you can measure and meaningfully compare from one session to the next. Every painful experience is different, and the factors that contribute to those differences seem to be endless. A recent study in the Journal of Sports Sciences, from researchers in Iraq, Australia, and Britain, adds a new one to the list: viewing images of athletes in pain right before a cycling test led to higher pain ratings and worse performance than viewing images of athletes enjoying themselves.

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Deep Work: Rules for Focused Success in a Distracted World

A Wall Street Journal Bestseller, this business book argues that one of the most valuable skills in the world is quickly becoming rare—the ability to focus without distraction on a demanding task. Author Cal Newport explains that by mastering this skill, you’ll be able to more effectively process complicated information and deliver better results in less time as a result.

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HindeSight  |  No. 64


HindeSight #63: What’s the Minimum Dose of Training to Stay Fit?

 Training and Competing as a New Mom with Kenzie Riley

Team MisFits athlete Kenzie Riley joins Drew and Sherb on the podcast to discuss the lessons she’s learned as a new mom trying to stay fit. 

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“Self-Rule” Choices You Can Make to Increase Your HRV and Immunity

Stress is often defined as an organism’s ability to adapt to environmental and psychological demands which result in biological changes that either support health, or could place you at risk for illness (Salleh, 2008). The relationship between stress and illness is complex and varies from person to person. Events in our lives collide with a host of physiological and psychological factors to either protect us from illness or make us more vulnerable.

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Don’t worry about being successful but work toward being significant and the success will naturally follow.


What’s the Minimum Dose of Training to Stay Fit?

This review addresses three key training variables: frequency (how many days per week), volume (how long is your endurance workout, or how many sets and reps do you lift), and intensity (how hard or how heavy). It only includes studies in which the subjects reduced their training for at least four weeks, to distinguish it from research on tapering before big competitions—although some of the conclusions are similar. And it’s focused on athletic performance, not weight loss or health.

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HWPO: Hard Work Pays Off

For years, every single decision he made was weighed against the question: “Will this help me win?” If the answer was no, he didn’t do it. If it would give him even the slightest edge or advantage, he would–no matter the cost. Fraser became a master of identifying his weaknesses and then seeking out training methods to improve them, and he’s idolized in the fitness community for his relentless pursuit of peak performance. It’s not hard to see why he achieved so much success–but how is a different question.

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HindeSight  |  No. 63

#TeamFITAID Results from the 2021 NOBULL CrossFit Games

The 2021 NOBULL CrossFit Games has officially wrapped and we’re so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women’s division. Congratulations to all of our athletes!

Jeffrey Adler (CA) – 13th
Royce Dunne (AUS) – 16th
Bayden Brown (AUS) – 17th
Jay Crouch (AUS) – 22nd
Adrian Mundwiler – 35th (withdrew — injured knee)

Laura Horvath (EU) – 2nd
Gabi Migala (EU)  – 6th
Ellie Turner (AUS) – 26th

Emma Lawson (16-17) (CA) – 1st
Anna Quost (45-49) (EU) – 17th
Greg Merkac (50-54) (CA) – 10th

CrossFit Surbiton: Jeremy Reijnders, Nienke van Overveld (EU) – 4th
Plus64 CrossFit: Madeline Shelling, Marnie Sykes (AUS) – 6th
CrossFit Resurrection: Deanna Posey (CA) – 8th
CrossFit Butcher’s Lab: Klaus Obberhøj (AUS) – 22nd

ADAPTIVE – Upper Extremity:
Josue Maldonado (US) – 2nd
Logan Aldridge (US) – 3rd

FITAID Sits Down With Morning Chalk Up’s Tommy Marquez

FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum.

Now, as pandemic restrictions begin to ease and fans can again cheer their favorite competitors on to victory from the sidelines in person, we sat down with Tommy who had these insights for us:

FITAID: Obviously, Mat Fraser is the Fittest Man In History. However, he was a dominant force on the field. Now that he’s retired from the Games, who are the men to keep an eye on for the podium this year? Do you think any of those athletes have what it takes to be the next Froning and Fraser?

Marquez: Sheesh, where do I start? Pat Vellner, Brent Fikowski, Noah Ohlsen, Justin Medeiros, Scott Panchik, Bjorgvin Karl Gudmundsson, and Cole Sager I would say are the favorites but there are another 5-6 that if they catch a tailwind could do it too. Jayson Hopper could be the rookie breakout to do it, but Mayer, Koski, Chandler, Adler, and Cournoyer should be in the mix too which is insane.

FITAID: While we’re talking about Fittest In History, Tia-Clair Toomey still remains the dominant female athlete in CrossFit. Who do you think poses the greatest threat to her 5th consecutive title?

Marquez: Lady luck, because quite frankly any one who remotely poses a chance at dethroning her would need the full support of Lady Luck on their side because there isn’t a woman with a heartbeat on our planet that is fitter than Tia.

FITAID: Last year Justin Medeiros and Haley Adams proved themselves to be potent competitors. Who are the rookies and the dark horses to keep an eye on this year?

Marquez: Jayson Hopper and Lazar Dukic for the men, I think Colten Mertens might win an event as well. For the women it’s gotta be the two teenagers – Mal O’brien and Emma Cary. What they’re doing is unprecedented at this point.

FITAID: I’d like to pivot to talking about CrossFit as an organization. Eric Roza has been in charge as CEO of CrossFit for a year now. A lot of his focus has been on creating a more inclusive culture in the sport. For example, the Virtual Games aspect and the Foundations option in the Open. How do you think the expanded accessibility has impacted the types of athletes that will show up at the Games in the years to come?

Marquez: Don’t forget the inclusion of the Adaptive Divisions at the Games as well. The focus on inclusivity of the sport has also come hand in hand with the emphasis around inclusivity in the affiliate ranks as well. Representation matters. The CrossFit community is not monolithic, but rather a beautiful mosaic, and the more we can highlight that and make sure people have a home in the sport at some level, the more the broader CrossFit message will have a chance to resonate with the people who need it most because more lives will be touched. So much of CrossFit’s message gets passed along via second hand or third hand association. “I heard about that somewhere,” or “my friend told me about it,” is a common occurrence for people’s initial exposure. So when they decide to look into it further, seeing someone that looks like you, talks like you, lives like you in some way, it increases the likelihood that the impression will stick for the better.

This year in Madison, expect to see a showcase of a wide variety of athletes that together embody the spirit of CrossFit more than ever before, as a true cross-section of our community is finally represented in a more comprehensive way. The combination of new divisions and fresh faces along with new events from the diabolical mind of Dave Castro will make this a truly pivotal moment in CrossFit history. There’s no telling what’s in store as we go into the weekend, but no matter what, one thing is certain: it’s going to be spectacular. 

LIFEAID Beverage Co. Brings First FITAID Flavor Variation to Market

LIFEAID Beverage Co. Brings First FITAID Flavor Variation to Market

Functional Beverage Co., LIFEAID Launches FITAID Strawberry Lemonade for Summer

NEWS PROVIDED BY LIFEAID Beverage Co. | Jun 23, 2021, 06:00 ET

SANTA CRUZ, Calif., June 23, 2021 /PRNewswire/ Today, LIFEAID Beverage Co. brings the first flavor variation of its most popular blend, FITAID, to market. FITAID, the blend specifically formulated for post-workout recovery, has traditionally been known for its refreshing Citrus Medley flavor. Using the same proprietary blend as the original, FITAID Strawberry Lemonade joins the brand’s line up just in time for summer.

“We’ve made athletic recovery simple. Now we’ve made it even more delicious for summer,” reports Aaron Hinde, president and co-founder of LIFEAID. “As our first flavor extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a hard workout. Stacked with anti-inflammatory goodness and great taste, this is my new favorite in our roster.”

Ahead of the general release, FITAID Strawberry Lemonade was made available to gyms across the United States and Canada, in addition to celebrating the summer-time drop with exclusive retailers including HEB and Vitamin Shoppe. As the US largely opens up and regains event marketing, FITAID Strawberry Lemonade will be the focus of LIFEAID’s brand partner’s on-site activations. Athletes and brand fans will be able to enjoy an ice-cold FITAID Strawberry Lemonade at the finish lines of Spartan Races, during the 2021 NOBULL CrossFit Games and ahead of the 2020 Tokyo Olympics, at USA Weightlifting events.

“With our latest innovation, we wanted to be both strategic and flavor-forward in what we brought to market,” said Orion Melehan, co-founder of LIFEAID. “We are going back to our roots of making recovery delicious, and bringing the gyms, many who have been with us since the beginning, something to celebrate and enjoy.”

FITAID’s recovery blend includes BCAAs, Glucosamine, CoQ10, and Omega 3s, and is sweetened with raw organic blue agave with no artificial flavors or sweeteners. It is currently  the number one post-workout recovery beverage on Amazon, ahead of the new flavor variation.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and functionally  driven supplement products, LIFEAID Beverage Co. has become a trusted brand among athletes, health-conscience and performance minded consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.

Contact: Press@lifeaidbevco.com
Source: http://www.lifeaidbevco.com


Related Links: http://www.lifeaidbevco.com

HindeSight #62: Should There Be a Sugar Tax?


The SharkPreneur Podcast

I had the opportunity to sit down with Seth Greene on the SharkPreneur podcast and we talked about the things that have helped Orion and I successfully build LIFEAID. Some things we discussed: how good positioning in your marketplace can lead to product distribution in conventional channels, why it’s important to hire people who are the right cultural fit and will represent your brand well, how LIFEAID is a beverage that tastes good and keeps you hydrated, how LIFEAID has different beverages to help different needs of your body, and why challenges should be looked at as opportunities to become a better entrepreneur.

Listen now.

How Exercise May Help Us Flourish

Our exercise habits may influence our sense of purpose in life and our sense of purpose may affect how much we exercise, according to an interesting new study of the reciprocal effects of feeling your life has meaning and being often in motion. The study, which involved more than 18,000 middle-aged and older men and women, found that those with the most stalwart sense of purpose at the start were the most likely to become active over time, and vice versa.

Read more about it.

“If you really look closely, most overnight successes took a long time.”

—Steve Jobs

New Research Shows South Africa’s Levy on Sugar-sweetened Drinks is Having an Impact

Three years ago South Africa introduced Africa’s first major tax on sugar-sweetened beverages based on grams of sugar. The tax now stands at about 11% of the price per litre. Research shows that excess sugar, particularly in liquid form, is a major cause of obesity and is a risk factor for diseases like type 2 diabetes, hypertension, heart disease, many common cancers and tooth decay. Recognising this danger, the World Health Organisation (WHO) has recommended that individuals should consume no more than 10% of total calories from added sugar, and preferably less than 5%.

Read More Here

Deep Work: Rules for Focused Success in a Distracted World

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. 

Get the Book Here

HindeSight  |  No. 62

HindeSight #61: Cultivating a Business Mindset


 3 Ways to Master the Art of Sales

Gyms depend on their members to keep the lights on and the doors open. In order to build up memberships, owners, coaches, and staff have to be comfortable selling what the gym has to offer. On this episode of The Mind Your Business Podcast, host James Wedmore gives three tips on how to build the mindset of selling.

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How to Get More Efficient Sleep with Dr. Allison Brager

I’ve always been an advocate for quality sleep, especially when it comes to overall performance in fitness and business. To say I was excited about the launch of DREAMAID GO was an understatement. With the introduction of DREAMAID GO, we had the opportunity to sit down with Dr. Allison Brager, a sleep scientist and CrossFit athlete, to ask her all of our burning questions about sleep. 

Read more about it.

Always deliver more than expected.

—Larry Page

Ice for Sore Muscles? Think Again.

After a particularly vigorous workout or sports injury, many of us rely on ice packs to reduce soreness and swelling in our twanging muscles. But a cautionary new animal study finds that icing alters the molecular environment inside injured muscles in detrimental ways, slowing healing. The study involved mice, not people, but adds to mounting evidence that icing muscles after strenuous exercise is not just ineffective; it could be counterproductive.

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Grit: The Power of Passion and Perseverance

In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”

Get the Book Here

HindeSight  |  No. 61

HindeSight #60: Quality is the Best Business Plan

 The Whoop Podcast: John John Florence

On this episode of the Whoop podcast, world-champion surfer John John Florence (and brother to Team FITAID athlete Nathan Florence), shares how mindset prepares him for elite performance.

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Our Australia/New Zealand Partners are Officially LIFEAID

This week, we completed the acquisition of our Australia/New Zealand distributors, Fit Trendz, officially welcoming them into the LIFEAID family. They have been flying the LIFEAID flag in the land down under since 2015 and we’re excited for them to help us continue to grow our global footprint.

Read more about it.

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”

—Theodore Roosevelt

8 Reasons Sleep Is Crucial for Entrepreneurs and Leaders

In the gym business, nutrition and training are paramount to what we do. So is sleep which sometimes can be the first to go when life gets hectic. There were many nights while building LIFEAID, that I didn’t get proper sleep (and I’m sure there will be more as we continue to expand). However, I’ve experienced the benefits of getting proper sleep for myself and it continues to be a focus for me.

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Dare to Lead

Brene Brown is a New York Times Bestselling author, researcher, and professor who has spent the last two decades studying shame, vulnerability, courage, and empathy. In this book, she lays out the road map of how to be an effective leader by taking ownership, asking questions and staying curious.

Get the Book Here

HindeSight  |  No. 60

Texas Superstar Baseball Player Joey Gallo Joins Team FITAID

Texas Superstar Baseball Player Joey Gallo Joins Team FITAID

Functional Beverage Brand, LIFEAID, Signs 2020 Golden Glove Winner Joey Gallo

NEWS PROVIDED BY LIFEAID Beverage Co. / Jun 02, 2021, 06:00 ET

SANTA CRUZ, Calif., June 2, 2021 /PRNewswire/ — LIFEAID Beverage Co. has expanded its professional athlete talent roster with the addition of professional baseball player, Joey Gallo to Team FITAID. Gallo, of the Texas Rangers, is the first MLB player to join the team’s roster. The news aligns with LIFEAID’s ongoing expansion in Texas.

Texas is home to some of our earliest brand advocates and one of our longest standing retailers, HEB,” says LIFEAID President and co-founder Aaron Hinde. “No better way to celebrate this region than some baseball and an ice-cold FITAID.”

Gallo joined the Rangers organization in 2012 as a first round pick. Following two 40 home run seasons in 2017 and 2018, he hit his 100th home run during the 2019 season. Gallo did this in his 377th career game, making him the fastest American League player to achieve this in MLB history. In 2020, Gallo took home his first Golden Glove award as a Right Fielder.

“With 162 games in the regular season, I am always looking for the best ways to recover,” said Joey Gallo. “Drinking a post-game FITAID has become a part of my routine and I am excited to be part of Team FITAID!”

As the longest tenured player in the clubhouse, Gallo’s leadership speaks volumes both on and off the field. A bright and rising talent, Gallo hits a home run with the LIFEAID brand values. And, if history repeats itself, Gallo can be expected to have another winning 2021 season ahead.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. You can find LIFEAID products at local gyms and retailers HEB, Whole Foods, Sprouts, Central Market, Kroger Dallas, Safeway Southern, Walmart, Target and Vitamin Shoppe. Visit lifeaidbevco.com to learn more.

CONTACT: Press@lifeaidbevco.com
Source: http://www.lifeaidbevco.com


Related Links


9 Summertime Cocktail Recipes


Boats, bikinis and ice cold beverages, its summertime baby!

Our menu of functional blends serve many purposes. From workout recovery, to immunity support, to an afternoon brain boost, the functions are endless. But one of our favorite functions? They make excellent adult beverage mixers. Read on to see our top 9 favorite summer drink cocktails for you to enjoy this summer.

1 – WHISKEY SOUR: Getting straight to the point with this first cocktail. Keep it simple!

1/2 can of FITAID RX or RX Zero⁠

1 – 2 oz. Whiskey⁠


Squeeze of Lemon

2 – GO-MOSA: For all you early risers out there, throw in some IMMUNITYAID GO to your next boozy brunch cocktail.

1 packet of IMMUNITYAID GO


Berries for garnish

3 – FIT FIZZ: This one makes you just wanna go “ahhh”

1 Packet of FITAID GO!⁠

Seltzer water⁠

1 1/2 oz. Vodka⁠

4 – BLUEBERRY LIMEAID: Basically synonymous with “Summertime Friday Afternoon”

1/2 can of LIFEAID HEMP

1 1/2 oz. Vodka⁠

1 tbsp freshly squeezed lime juice⁠

1/4 cup Blueberries⁠

Lime wheel⁠

Sprig of fresh mint⁠

5 – KETORITA: Looking for a low calorie take on a classic? We’ve got you covered.

½ can of FITAID ZERO

1-2 ounces of premium Tequila

½ ounce of Cointreau

Squeeze of fresh lime

Ice (on the rocks/blended)

Coarse salt (optional)

6 – PARTYAID DAIQUIRI: Be the life of the party at your next summer BBQ, bonus points for a mini umbrella!

1/2 can of PARTYAID

1/2 oz Grand marnier/Naranja⁠

1 1/2 oz Rum, dark⁠

1 oz Pineapple juice⁠

Garnish: mini umbrella, pineapple slice

7 – SOUR SUNRISE: Oh you fancy huh?


1 1/2 oz. Whiskey⁠

1 1/4 oz. fresh lemon juice

1/2 oz. simple syrup⁠

1/2 oz. grenadine⁠


8 – CREAMSICLE: We think this drink needs to be added to the Ice Cream Truck menu. 


1 – 1 ½ oz vodka

Ice Cream

9 – CHILL PILL: Refreshing, calming, delicious. Need we say more? 

1 can of LIFEAID Hemp

1 oz. Vodka (or Gin!)

Garnish: Lemon wedge and rosemary

Do you have a favorite summer cocktail involving one of our LIFEAID blends? Leave it in the comments below! 

Happy drinking!