HindeSight #42: In Search of Excellence

How Are Gym Owners Handling Life After COVID?

Based on a recent survey of 135 gym owners in America, learn how the fitness community is handling forced gym closures and other effects of the ongoing pandemic.

Read the full article here.

Google Extends Work-From-Home Policy to Summer 2021

One of the world’s largest tech companies, Google® braces for a long pandemic, announcing that they will allow all employees to work from home until at least July 2021.

Read the full article here.

“Excellence is the best deterrence to racism and sexism.”

—Oprah Winfrey

5 Keto Recipes That Will Fill You Up

From two-ingredient pasta to 90-second Keto bread, Tasty walks you through five recipes that are quick, simple and Keto-friendly for the whole family to enjoy!

Watch the YouTube video here.

In Search of Excellence

Learn more about forty-three of America’s best-run companies, plus the eight basic principles of management that made these organizations successful.

Learn more about the book here.

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AH

HindeSight  |  No. 42

Trading Screen Time for Fun Sports & Activities You Can Do at Home

FACT:
As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it’s important to have some fun, tech-free activities and sports to help get everyone away from the screens and more balanced.

With remote learning the new norm now, finding an alternative to the activities that keep us glued to the screen all day is critical. Here are a few examples that can fill some of that time, away from the screen.

Basketball or Soccer

For basketball and soccer players, there are plenty of at-home practice drills that can be done while quarantined—from shooting baskets on the driveway, practicing ball-handling drills like dribbling, to kicking a soccer ball into a net or against the garage door. There are also rebounding nets that can be easily set up against the basketball hoop to help with solo practice. So whether you prefer basketball or soccer, just get outside and get dribbling!

Ping Pong

One of the more popular indoor sports is ping pong (or table tennis as it is also referred to). Having a ping-pong table is, of course, the best way to play, but if you don’t have the room or don’t want to spend the money on one, there are ways to accomplish the same thing with just a portable net, kitchen table, a couple of paddles and a ping-pong ball. Another nice feature of table tennis is that you can practice by yourself against a solid backdrop, to start developing your skills, having some fun in the meantime.

Indoor Golf

While golf courses are slowly starting to open up under some restrictions after the complete shutdown of the past couple of months, there is plenty of golf that can be practiced at home in the meantime. Indoor putting greens are very affordable and offer a great opportunity to practice what many consider to be the hardest part of the game. While swinging a club around the yard at a Wiffle ball is very economical, another great option is to grab your sand wedge from the bag, a few golf balls, a bucket, and hit some chip shots from a few yards out in your own backyard.

Water Balloon Dodgeball 

This is a very simple, but fun twist on the gym-class staple that—while tutoring or wrangling the kids at home—can be a nice release of energy with the added benefit of a cool, refreshing break once the weather heat up. Instead of those old-school bouncy balls, simply replace them with water balloons and have a good old-fashioned game of dodgeball. Be sure to include mom and dad in the fun! And just like the PE teacher always said, never aim for the head.

Photo courtesy of Gaiam.com

Doga

With nothing more than a yoga mat, you can discover the combination of physical and mental exercises that have been popular for thousands of years. The beauty of yoga is that you don’t have to be an expert to reap the benefits. Plus, with doga, it is not your ordinary yoga but rather a yoga hybrid you can do with your canine companion. I mean, who doesn’t love getting to spend more time with their dog while doing an activity they enjoy? Just don’t forget to make sure you and your buddy both have fresh breath for complete peace of mind during your doga session. 

Whether you are young or old, fit or overweight, doga has the power to calm the mind and strengthen the body. It’s easy to be intimidated by doga terminology, and complicated poses, but don’t be. Doga is a great sport for everyone and it is also beneficial to your dog to help calm him or her. 

Gardening 

Aside from the sports mentioned above, you can also try planting something indoors or outdoors. Start small, pick up some packets of seeds or a few starter plants you’d love to nurture. You may never know what your green thumb can do until you try! Plus, gardening can be a great outlet to help relieve mild stress and quiet the mind, while also snagging you some fresh air and much-needed vitamin D in the sunshine.

C O N C L U S I O N

However you decide to unplug and get away from the daily ‘screen life’ during these crazy times, just remember to focus on the activities and people in your life that help bring you joy and leave you feeling less stressed. So next time you’re tempted to rush through your day, just pause, put down your phone, breathe, move your body, get outside, and enjoy the moment. Because nothing beats that feeling of creating a little more balance in your daily life.

Cover photo courtesy of Unsplash.com
All rights reserved.

Jordan Fuller

ABOUT THE AUTHOR
Jordan Fuller is a retired golfer who also owns a golf publication site, Golf Influence. He has loved golf since he was a kid and feels golf has been significantly helpful in improving his overall health. 


> > > Stay well.

How Are Gym Owners Handling Life After COVID?


Cover photo By Matt Stone / MediaNews Group / Boston Herald

LIFEAID randomly surveyed 135 gym owners in July of  2020, in order to find out how they are handling re-opening, keeping members safe, plans for reinvigorating memberships, stocking their fridges with FITAID, and more…

HERE ARE THE RESULTS OF THAT SURVEY:

Q: How long has your gym been in business?

Q: Has your gym re-opened (as of July 2020)?

Q: What percentage of your members has returned to your gym for regular workouts?

Q: How long do you think it may take for your gym to return to pre-COVID attendance numbers?

Q: Do you plan to continue offering Zoom/virtual class options to your members?

Q: Which LIFEAID products do you currently offer members at your gym?


> > > Stay well.

Into Golf? Here’s How Cardio Helps You at Tee Time

Cardio exercise is great for keeping yourself in shape and preparing your muscles for lengthy exercise and outdoor activities.  Golfers need cardio for several reasons, one it helps prepare your body for a long day on the golf course, keeps your heart rate down between shots, and can even help prevent injury. 

Each of the three cardio benefits listed above is critical for success on the golf course. Although not a high-impact sports like soccer or football, golf requires a fair amount of cardiovascular health to maintain performance on the course. On long summer days, golfers with poor cardiac health will find themselves cramping. Plus, the heat can be uncomfortable too, so wearing your bucket hat and looking into your cardio health is life-changing

If your muscular structure is not used to being stressed or variations in oxygen content, your performance will suffer. Increased cardiovascular health can even add distance to your shots by increasing muscle performance. As the heart is able to pump blood more efficiently through the body, oxygen is forced into muscles providing a boost in performance. Also, before a round of golf, you may enjoy an energizing caffeine-free GOLFERAID performance blend drink. 

One thing that separates top-level golfers from the rest is being able to score big shots in critical moments. The brain is the control system of the body and the more oxygen going into the brain, the more rested and performing it becomes. Although many golfers ride in carts, walking a round of golf can be a cardio workout. Some courses have terrain differences, hills, and non-flat surfaces. 

Because cardio is not as important in golf as it is in marathon running or soccer, you can maintain healthy cardiovascular health without running for hours on end. A few ways to maintain cardio health include taking brisk walks or walking on an incline. If you don’t have access to a treadmill you can find a hilly location to walk up. 

Walking on an incline has a lot of benefits compared to walking flat. Not only is the cardio workout better compared to walking on a flat surface, but it is also a better workout for your legs. Again, you don’t need to be sprinting up hills to receive a good cardio workout. 

Photo by Jopwell from Pexels

Looking at golf from a cardio perspective, if you walked a 7000-yard course, it translates to roughly 4 miles. If you are able to walk 4 miles a week, you will be able to manage walking a course. Breaking down the 7000 yards even further, taking an average hole length of roughly 400 yards which is about a quarter-mile. Walking a quarter mile is only one time around a track which can be done in a few minutes’ time. 

Going deeper, your longest continuous walk on a golf course will be between 250 and 300 yards, likely from the tee box. This is under a quarter-mile. A good tip to keep yourself in golf cardio shape is finding a short hill and walk up and down it several times a day. And of course, a good pair of golf shoes is a must. A quarter-mile only takes ten to fifteen minutes depending on how fast you are walking.

C O N C L U S I O N

Overall good cardio health is needed to maintain a consistent golf game. You don’t necessarily have to be a marathon runner to get in excellent golf cardio shape. A short quarter-mile walk every day will give you enough stamina and strength to play an entire round of golf without any issues. 

Cover photo by Markus Spiske from Pexels

Jordan Fuller

ABOUT THE AUTHOR:
Jordan Fuller is a retired golfer who also owns a golf publication site, Golf Influence. He has loved golf since he was a kid and feels golf has been significantly helpful in improving his overall health. 


> > > Stay well.

New FITAID GO! Makes Top-10 on List of Drinking Trends in July

In a recent article, Trend Hunter named the new LIFEAID GO! Collection as #10 of the Top 100 Drinking Trends in July. You can read the full article below.

Original article by Laura McQuarrie — June 27, 2020 — TrendHunter.com
References: lifeaidbevco & bevnet

LIFEAID GO! Drink Mixes Support Recovery, Hydration, Immunity & More

LIFEAID Beverage Co. launched a new line of single-serve vitamin powder products that can easily be mixed into drinks to provide a functional boost on the go. The range of LIFEAID GO! sticks are all focused on hydration but also offer additional benefits based on the unique additions in each variety. Available now, there’s IMMUNITYAID with supplements like echinacea, zinc, vitamin C and turmeric that are particularly popular at this moment, as well as FITAID with recovery-boosting ingredients.

Soon, the LIFEAID GO! line will be expanded with a melon-flavored FOCUSAID product for focus with nootropics and natural caffeine, as well as a berry-flavored PARTYAID for after-party recovery and hydration.

You can shop the GO! Collection or learn more at lifeaidgo.com


> > > Stay well.

 

How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures

Repost of original article on TheDrum.com by  

Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the exact situation LIFEAID Beverage Co found itself in just a month ago.

“It was a spiraling shitstorm,” says LIFEAID co-founder and president Aaron Hinde of the CrossFit controversy. “We were the first company to step forward and say we’re not in alignment with [CrossFit] leadership in this way of thinking. We took a stand.” In addition to speaking out immediately, it cancelled its long-time sponsorship of the CrossFit Games.

While Hinde and co-founder/chief exec Orion Melehan were in complete agreement about the move, there was some “blowback for jumping ship on CrossFit,” says Hinde.

Faced with this wildly difficult environment, how is the brand doing? It sold out of its IMMUNITYAID product. Direct-to-consumer sales on its website have doubled and Amazon sales have tripled since March, per the company. Overall, the company is still experiencing growth numbers similar to as if it were a “normal” year with a stretch goal of hitting $50m in sales.

LifeAid founders

Upending the classic rules of marketing

So how did LIFEAID maintain its trajectory? In many ways, the LIFEAID founders fortified their brand for such a moment from the very start. Launched in 2009 by a sports chiropractor (Hinde) and a financial planner (Melehan), they decided to hyper-focus on specific audiences before building out their core brand.

They identified a wide-open space for a healthy alternative to energy drinks, colas and then-fringe drinks like coconut water. The first audience they targeted was golfers. They realized this highly desirable demographic was under-served, so their inaugural product was GOLFERAID. They followed suit with FITAID which soon became a cult favorite at CrossFit gyms.

The alliance with CrossFit was both a successful and obvious one. Hinde and Melehan met at a CrossFit in Santa Cruz, Calif., a stone’s throw from the CrossFit headquarters office. After draining $30,000 apiece from their bank accounts and sweet talking a local aluminum can supplier with a hand-written note and a gift card to Ruth’s Chris steakhouse, they were on their way.

“Focusing on early adopters in a single target market, really capturing and speaking to that market and getting them totally raving about the product and expanding from there really worked for us,” says Melehan.

Only after their sub-brands took hold that did they launch their core LIFEAID brand at major retailers like Walmart, Whole Foods and Kroger. Today, retail makes up 60% of sales with further distribution deals on the horizon.

“They upended the classic rules of marketing,” says Beverage Business Insights editor Gerry Khermouch. “They launched their grocery play after they launched their other SKUS. They are making it up as they go along.”

This includes the counterintuitive move of debuting new line extensions during the pandemic. Last month, the company rolled out FITAID and IMMUNITYAID go powder lines anticipating that consumers will be on the go soon. Additionally, it is expanding into the UK this month. Melehan says, “We’re really good at doing the opposite of what everyone else does.”

Protecting its core audience

Despite the brand’s expansion plans, it never lost sight of the audience that put it on the map: gym owners. That’s why it kicked off a program in April that gives gyms $15 every time a members orders LIFEAID online and enters the gym’s unique code. The program concludes this month.

“They’ve become a much broader brand in multiple channels, but they recognize the base of the brand goes back to CrossFit. They need to maintain allegiance to individual gym owners and stick to their brand roots,” says Khermouch. “They are being shrewd in not being cavalier and taking them for granted.”

Rewarding gym owners is just the latest savvy move that also works to bolster its powerful direct-to-consumer e-commerce audience. LIFEAID has been smartly building its lists and even leveraged traditional snail mail offers in the beginning.

Of late, it has shifted sponsorship and sampling dollars deeper into social media and Amazon advertising. This includes, much like other DTC brands, staying active on Facebook. “There’s a reason why Facebook’s share price continues to climb,” says Melehan. “Even though everyone is boycotting them, small and medium-sized businesses have no other option. We are still a scrappy startup that needs to be ROI focused. The large conglomerates have other options.”

This new marketing mix appears to be working with online sales making up for much of the shortfall experienced from gym closures, per Melehan. In fact, as many as 80% of its consumers have set their carts to automatic reorder.

Success online and in traditional sales channels is now crucial for the brand, especially since one-in-four Americans say they will never return to a gym, according to a new study. Staying true to their counter-intuitive tactics, the study was commissioned by none other than the LIFEAID founders. “We were curious. As things reopen, we wanted to know what we can realistically expect,” says Melehan.

While a little planning never hurts, after everything the brand has experienced in just a few weeks’ time, LIFEAID’s founders are ready for anything. Melehan says, “the decision matrix is expanding. You’ve got to make massive, multi-hundred thousand-dollar decisions within a couple of hours right now.” So far, they appear to be making the right ones.

This is a repost of the original article which you can view on TheDrum.com
All rights reserved.


> > > Stay well.

Time to GO! Sparkling or Still?


Whether you’re a sparkling water fanatic or a still water enthusiast all the way, our new LIFEAID GO! Collection is the perfect way to stay hydrated and enjoy drinking your vitamins on the go. Just grab a packet, add it to your water of choice, and you’re ready to GO!

 

With only 5 calories and ZERO SUGAR in each packet, GO is naturally sweetened with monk fruit & Stevia—perfect for wherever life takes you!

Let’s not underestimate the importance of staying hydrated. When your body is properly hydrated, it can help boost overall energy and productivity, aid digestion, give you a healthy glow … and so much more!

And now there’s no excuses! You can bring a convenient packet of GO with you anywhere, to help keep your immune system boosted and your body hydrated after your next workout or during life on the GO! 


> > > Stay well.

HindeSight #41: How Innovative Concepts Become Top Brands

How Innovative Concepts Become Top Brands 

Taste Radio: Episode 221 features highlights from recent interviews with six entrepreneurs who started small and have made it big, including the founders of Siete Family Foods, Bantam Bagels and Caulipower.

You can listen to the full podcast episode here.

 

Top-50 Healthy Summer Recipes

Whether you are trying to shed the ‘Quarantine 15’ or just want to whip up some balanced meals for yourself or your family, check out these healthy recipes from Eating Well to help you crush your nutrition goals this summer.

Read the full article here.

“Every business is successful exactly to the extent it does something others cannot.”

—Peter Thiel

8 Books Entrepreneurs Should Read About Dismantling Racism in Business

Great books to help leaders better understand issues of social inequality and to inspire positive action.

Read the full article here.

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AH

HindeSight  |  No. 41

Meet Top FITAID Athletes and Discover Their Favorite Products


Brianna Cope is a professional surfer born and raised on the beautiful island of Kauai, Hawaii. Growing up near the ocean, Cope fell in love with the power of its waves and began surfing on a longboard at the age of four.

“I love how free and alive I feel in the ocean. It is such an indescribable feeling to be able to ride a wave, always thinking how special it is that you can only ride that wave once—you will never get the same wave again,” says Cope.

Cope won her first surfing competition when she was just 11 years old, deciding then and there that she wanted to be a professional surfer. Currently, Cope can be spotted competing on the World Surf League qualifying series, traveling across the globe for competitions. Her 2018 documentary “Surfing to Cope” is now available on iTunes.‘Big Neechi’ is an internationally recognized celebrity, bodybuilder and festival host known for his incredible strength, muscular physique, and for throwing wild parties.

Neechi graduated from Texas State University as somewhat of a campus legend, obtaining a degree in Exercise & Sports Science. His capabilities in the gym came at an early age when he broke his Jr. High School’s bench press record of 315 lb. in the eighth grade! Big Neechi has since won the title of “Combine King” and “Strongest Man”. 

During college, Big Neechi also earned another reputation for himself after throwing a Project X-style pool party that went viral and ended up on every news outlet in America. Big Neechi has become the #1 event host in Texas, and even hosted Spring Break in South Padre Island. 

No matter how wild his lifestyle gets, Big Neechi always prioritizes fitness, maintains a great physique, and displays insane numbers on all his lifts. (He was the 2019 Iron Wars 4 champion after completing a 475-lb. pause-rep bench press!) Weighing only 215 lb., Big Neechi has proven he can keep up with the best of the best.

Greg Lutzka is a professional skateboarder, best known for his technical skills which have landed him countless trophies, gold medals and awards in contests including: X-Games, The Maloof Money Cup, Dew Tours and World Cups. Currently, Lutzka is also the only skater to have ever won the highly respected Tampa Pro an unprecedented three times.

Lutzka’s reputation as one of the hardest working skateboarders in the industry is well-earned. At the age of 18, Greg moved from the Midwest to Southern California, the Action Sports mecca of the world. During the course of his career, Lutzka has been featured in videos for Almost & Darkstar Skateboards, K-Swiss and Oakley Eyewear. He has also cross-branded himself with Harley Davidson and Aqua Hydrate, always representing sponsors to the fullest while also practicing and improving his skateboarding skills daily.

Lutzka has acted in a movie, commercials and music videos. During whatever remaining freetime Lutzka has, he enjoys snowboarding, cycle riding and spending time with family and friends.


> > > Stay well.

HindeSight #40: Entrepreneurial Lessons You Didn’t Learn in College

Joshua Schall sat down with LIFEAID co-founder Aaron Hinde during an April 2020* interview—just as the COVID-19 pandemic was beginning to affect both business owners and consumers—for a candid discussion about how to harness the power of your mind to set yourself up for success.

(*Note: This interview contains dated information about the LIFEAID LIFT program which ran until late June 2020, to help get gyms back on their feet.)

You can watch the full podcast episode on YouTube here.

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Survey Reveals Gyms Will Never Be the Same After Coronavirus

A recent OnePoll survey asked 2,000 Americans how they will be handling their fitness and whether they will be returning to their local gym, as doors begin reopening worldwide. The results may shock you.

Read the full article here.

 

6 Quarantine Cooking Strategies to Make the Most of Every Store Trip

Two pro triathletes share their top recipes and tips for success in the kitchen.

Read the full article here.

“It’s very interesting that it took isolation to bring everybody together.”

—Aaron Hinde

10 Entrepreneurial Lessons You Didn’t Learn in College

Check out these 10 lessons from top entrepreneurs that you can’t learn from a textbook.

Read the full article here.

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AH

HindeSight  |  No. 40