LIFEAID Beverage Co. Brings Newest Innovation, DREAMAID GO, to Market

LIFEAID Beverage Co. Brings Newest Innovation, DREAMAID GO, to Market

Global Functional Beverage company, LIFEAID, introduces a sleep aid and first product in portfolio to be served hot or cold

NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 16:00 ET

SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional beverages sold in both can and powder form, announced today the introduction of its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID’s recently launched line of powdered beverages and is the brand’s first to address another daily activity all consumers have in common: resting and recharging.

As with all LIFEAID products, DREAMAID GO is responsibly formulated for efficacy while still emphasizing great taste. The supplement contains 5mg melatonin, chamomile, and valerian and is available to purchase today. DREAMAID GO is the fifth GO! powdered drink from the LIFEAID brand and is available only in the US at this time.

“Our days don’t begin with coffee or breakfast. They begin with the impact of quality sleep the night before. That informs everything the day brings,” says Aaron Hinde, co-founder and president of LIFEAID Beverage Co. “Our brand has a reputation for products that work, and DREAMAID GO does.”

A recent survey of 2,000 people commissioned by LIFEAID put a spotlight on some of the issues plaguing American’s sleep habits and the quality of their sleep:

  • Less than one in 10 feel “fully rested” after sleeping.
  • More than six in 10 cannot remember the last time they felt truly rested.
  • More than one in five say they can never get enough sleep.
  • Of those surveyed, those who did not get enough sleep are likely to be more introverted (29 percent).
  • Of those surveyed, 69 percent wished a lack of sleep was taken more seriously than it is.

“We believe DREAMAID can do for sleep what FITAID does for post-workout recovery. We want integrating DREAMAID into your lifestyle to feel restorative,” says Hinde.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit to learn more.



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LIFEAID Beverage Co. Focuses on Australian Fitness Communities

LIFEAID Beverage Co. Focuses on Australian Fitness Communities

Nutrition and Performance-based Beverage Brand Acquires Its Distribution Partner In Australia & New Zealand As It Expands Internationally

NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 04:30 ET

The Australia-based operation, focused on high quality health and wellness products, originally started distributing LIFEAID products in Australia and New Zealand in 2015.

The purchase comes one year after LIFEAID Beverage Co. acquired its European distribution and marketing partner based in Amsterdam. The LIFEAID brand today has a presence in 22 countries globally.

“The passion for fitness and high intensity exercise like CrossFit, is global. And since we founded the brand in 2011, we intended to grow LIFEAID’s presence internationally,” says Orion Melehan, co-founder of LIFEAID.

Currently, the global product extensions of the LIFEAID brand are present largely in their respective country’s gym, health club and e-commerce channels. In 2021 the brand is focused on building its retail presence outside the U.S.

“Our brand is integrated into many fitness movements, and we are looking for strategic and authentic ways to get more cans in the hands of health conscious people all over the world,” says Melehan.

“Fit Trendz has always aligned with the values and vision of LIFEAID Beverage Co. and are proud of what our team has accomplished distributing LIFEAID Beverage Co. products in Australia and New Zealand in just 5 short years. We look forward to continuing to build the LIFEAID brand and solidify the products within the Australian and NZ markets.” Michelle Thorneycroft, Managing Director, LIFEAID Australia/New Zealand.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit to learn more.



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Mom Life: Keeping Active (and Sane!) During a Pandemic

Mom Life: Keeping Active (and Sane!) During a Pandemic

2020 and 2021 have been some of the most trying years for everyone, but I think most parents can especially relate to how life-rocking this last year has been. Whether you’ve navigated pregnancy/postpartum in a way you completely didn’t expect, had to add “teacher” to your resume as your children took on virtual learning, or navigated job changes or “working from home” with kiddos around… this last year has pushed us and challenged us in ways we were never expecting.

As a parent, taking time for yourself is as critical as ever these days. One of my favorite phrases that always rings through my head, “You can’t pour from an empty cup.” Carving out time in your day to take care of yourself–physically, mentally, and emotionally–is what gives us the ability to be the best we can be for our babies.

For me, one of the best ways I can care for myself is to stay active. Here are my best tips that have helped me get back into a fitness routine as I navigated postpartum life during a pandemic:


Find an activity that you LOVE and look forward to.

This has been the key to my fitness journey, both pre-pregnancy and postpartum. Finding a sport or activity that I truly enjoy is what keeps me going, even on my “Ugh, I don’t feel like working out” days. Whether that’s CrossFit, walking, riding a bike, weightlifting, or taking a kickboxing class, find an activity that fires you up.

Schedule it in + hold yourself accountable.

I treat my workouts like a meeting–they are scheduled into my calendar. I wouldn’t miss an important meeting, and for me, these workouts are an important meeting with myself. Of course, some days it is unavoidable and life happens, but overall, I try and treat my 30 min workout like the priority it is!

Create a routine that works with your kids’ schedule.

I have twins that are a year old and since they were born, my workout schedule has changed as they’ve grown and changed. It’s great to be adaptable! I used to bring their swings out to our garage gym for them to sit in while I worked out. As they got older, I started working out during their naps or after they went to bed at night. Now, our routine is them having an afternoon snack (full kiddos + more content kiddos!) and then we all go out to the garage gym together. They hang out in their giant playpen and watch/imitate us as we workout and we all love it!

Get more steps in.

One of my favorite habits that I started up a few months ago is going for a walk or jog every morning with the kids. Getting fresh air in the morning sets us all up for a better day, the babes love sightseeing, and it helps me get movement in early, even on days where I’m not sure I’ll get in a true “workout”. It’s also a great time for me to call a family member and catch up, or listen to a podcast; so it’s definitely a win-win!

I hope some of these tips can help you reach your activity goals during these crazy times. What suggestions would you add to this list? I’d love to hear them–feel free to leave them in the comments below!

Happy Fitness-ing, mamas!

Molly Tilove


HindeSight #59: Leading with Conviction



CrossFit Open Wrap Up with MisFit Athletics

On this bonus episode of the MisFit Athletics podcast, the “Goon Squad” recaps the first phase of the CrossFit season, the CrossFit Open and look ahead to Quarterfinals which kick off this week.

Listen now.

There Are No Rules to Healthy Eating

As CrossFit athletes, we learn that the foundation of health is nutrition. When the methodology first was introduced, the Zone Diet was the prescription. That has changed over time and while I am a proponent of healthy eating (hence, the origin of LIFEAID), there is a lot to consider when it comes to diets versus lifestyle with nutrition.

Read the full article here

You don’t learn from following the rules. You learn by doing, and by falling over.

—Richard Branson

How to Say ‘I Don’t Know’ with Confidence 

When Orion and I started LIFEAID, there was a lot that we didn’t know. We had never started a beverage brand before! If we tried to build the company without acknowledging those blind spots and seeking the answers to those questions, there is no way we would have made it to the 10 year mark as a brand. 

Read More Here

Screw Business as Usual

One of the things I love about Richard Branson is that he doesn’t care what anyone thinks. He leads his businesses with conviction and is celebrated for it (as he should be). In this book, Branson argues that people, communities and the planet are perhaps more important than focusing on profit in business.

Get the Book Here

HindeSight  |  No. 59

HindeSight #58: Lessons Learned from Industry Leaders

 Managing Time and Setting Expectations with Marcus Filly

It may feel like a lot of things aren’t within our control right now, however, we absolutely have control over how we spend our time. Former competitive CrossFit Athlete turned functional bodybuilding coach, Marcus Filly talks about his strategies in time management and how to set expectations on this episode of the Active Life podcast.

Listen now.

A Changing Gut Microbiome May Predict How Well You Age

In a new study in the Journal of Nature Medicine, the constantly changing and diversifying of your gut microbiome is a sign of healthy aging. How and what you eat plays a big role in this, because certain foods (mostly processed foods) can kill off some microbiomes. I talk about gut health a lot, specifically the negative effects of Sucralose to your gut microbiome which is  why we do not use Sucralose in any of our products.

Read the full article here

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

—Jeff Bezos

11 Lessons for Entrepreneurs From Jeff Bezos’s Tremendous Success

At the core of Amazon’s success is it’s focus on delivering an excellent customer experience. As Jeff Bezos steps away from his CEO role at the company, Inc. lays out 11 lessons that all entrepreneurs can learn from him.

Read More Here

First, Break All the Rules

Ever since LIFEAID was started 10 years ago, we’ve leaned on some unconventional approaches to building the business and our employees. We have a talented team and it’s always been in our DNA to highlight their strengths and encourage them to always keep growing. This book is a product of a decade’s long management study from the Gallup Organization that debunks some myths and exposes methods of how to get the best out of your employees.

I Want to Build High-Performers

HindeSight  |  No. 58


HindeSight #57: Keep Moving Forward

 Over the Wall with Rob LoCascio

Ron Aniello joins Rob LoCascio on Over the Wall from the studio in New Jersey for an inspiring conversation about how to surround yourself with talented people who can boost your creative process and set you off towards success. There’s tons of helpful knowledge in this one for anyone experiencing creative frustration, self-doubt, or issues answering the call of their own curiosity.

Listen now.

Unhealthy Foods Aren’t Just Bad For You, They May Also Be Addictive

Orion and I started LIFEAID because we saw a trend in kids consuming high sugar, high caffeine beverages. We wanted to provide people with a healthier alternative without all of the junk. More and more we’re seeing people adopt healthier lifestyles, but as this article suggests, there are still strides to be made.

Read the full article here

“Do the best you can in every task, no matter how unimportant it may seem at the time. No one learns more about a problem than the person at the bottom.”

—Sandra Day O’Connor

What Business Leaders Can Learn From Tom Brady and Serena Williams

Every quarter we establish our goals as a company and individually, putting them into a vision statement that is shared weekly in present tense. This has been a big reason why we’ve been able to push LIFEAID forward for the last 10 years. Good to know that we’re in good company.

Read More Here

Think Again

In this book, Organizational Psychologist Adam Grant lays the groundwork of why it’s so important to always listen like you’re wrong. It allows us the opportunity to approach situations with a new perspective; especially those that we are closest to.

Are You Willing to Rethink and Unlearn?

-No. 57-

LIFEAID Beverage Co. Renews Official Partnership With CrossFit

LIFEAID Beverage Co. Renews Official Partnership With CrossFit

Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness®

NEWS PROVIDED BY LIFEAID Beverage Co. | Mar 2, 2021, 15:31 ET

SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with CrossFit ahead of the 2021 CrossFit Games season. The season officially begins with the start of the CrossFit Open on March 11, 2021.

In the past 10 years, LIFEAID Beverage Co., creators of the recovery beverage FITAID, have become a staple of sports and high-intensity workout enthusiasts globally. The continued partnership will emphasize support of CrossFit affiliates, build their communities, and encourage proper fitness recovery with product sampling and education.

“As a company, we’ve had the opportunity to be an official partner of CrossFit since 2017 and are looking forward to being a part of this new era of the Sport of Fitness. Its future is synonymous to our mission of creating a healthier world,” says Aaron Hinde, co-founder and President of LIFEAID Beverage Co. “Since Eric Roza took the helm of CrossFit in 2020, we have seen positive changes in the organization and a commitment to the mission of building the world’s leading platform for health, happiness, and performance.”

“We’re delighted to renew our longstanding partnership with LIFEAID,” said Justin Bergh, VP of Sport and Partnerships for CrossFit. “Both of our organizations value the role that CrossFit gyms and trainers play in their local communities, and we look forward to kicking off the most accessible CrossFit Open in history together.”

About LIFEAID Beverage Co.

With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health-and-performance-conscious consumers. Located in Santa Cruz, California, LIFEAID offers a range of “vitamins you’ll actually enjoy drinking.” Products include: low-cal FITAID, FITAID RX, FOCUSAID, PARTYAID, IMMUNITYAID, LIFEAID, LIFEAID HEMP & GOLFERAID—now with ZERO SUGAR options, as well. Shop now at:

About CrossFit, LLC.

CrossFit is the world’s leading platform for health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit also organizes and operates the annual CrossFit Open, through which athletes at every level compete worldwide for a chance to advance to the NOBULL CrossFit Games, where top athletes compete for the title of Fittest on Earth™. To learn more, visit

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Three Ways to Include Your Family in Your Workout Routine

Exercise Together!

Daily movement can be a vital part of our daily routine. For some, it’s about remaining grounded and focused through following a program and spending time with yourself. For others, it can be about reaching fitness goals and maintaining a healthy lifestyle.
Being a mom can sometimes feel like you have to put your own desires on the shelf for the day as you tend to your littles. However, we can get back to our favorite sports while also spending time with our family! Not only should we claim that time again but it’s also giving us an opportunity to show our kids how important it is to continue to invest time in yourself not only as a mother but also as a person. Check out these tips below to help get in some family movement!

1.) Toddler Yoga Stretches/Salutations

This one could be especially fun for toddlers and younger kids. Not only do you get in some good movement and stretches but your little can start to become more in tune with their own body and how it moves. Starting yoga at a young age can also help kids learn how to deal with stress and could help to improve creativity. They can start by mimicking your movements and eventually you can also incorporate partner positions in your yoga session to make them feel that they’re an integral part of the routine. There are plenty of YouTube videos that cover yoga for younger children and can help to get your toddler in the mindset prior to starting your practice together. Give this one a go the next time you roll out your yoga mat!

2.) Hiking With Teens

The next time you lace up your boots to go on a nice long hike, take your teen along for the ride! They may protest at first but once you get out into nature, you can’t help but to be more present. Starting off with a shorter hike may help them to feel more confident as they’ll know that they can handle the hike. Slowly start to amp up the mileage the more you go out. Parenting a teen may mean dealing with lots and lots of emotions, stress and unknown territory. Time together on the trail can lead to plenty of opportunities for organic and enlightening conversations. Hiking can help mitigate stress for you and your teen as well as assisting in sleep which has benefits for you both. Not only do you get in your daily movement but you also get some quality time with your teen.

3.) Running with Young Kids

If you’re a running fanatic, this can be your time to really unplug and spend time with yourself. While your kids might not be able to keep up with your 10k time, taking them out for a one mile run or even training with them to hit up a local 5k can mean lots of time together while also getting in your mileage goals. This will give them a chance to spend time with you as well as hone a skill they might begin to love! Getting kids involved in a hobby that means a lot to you can show them what it
means to stay consistent to reach their goals. Having your kids be part of your fitness journey can be so rewarding because not only do they get to learn how to move their body and find a sport or hobby that they grow to love but they also get to watch you prioritize yourself. Investing time in yourself and your sport, whether it’s CrossFit, yoga, marathon running or just picking up some weights here and there, show yourself and others that investing in yourself is an important and necessary endeavor. Just because we’re moms doesn’t mean we have to give up every moment of our time to others.
Giving back to yourself not only makes us feel good but it also helps us to be our best selves. So the next time you want to get in some movement but your littles are running circles around you, grab them up and try to incorporate them into your practice. If not to just wear them out before nap time! Invest some time in yourself today, momma.

Cover photo courtesy of @holliemooandmummytoo

Other photo courtesy of  @randilynngreene


About the Author:
Georgia native Tiffany Ammerman is the thru-hiker and CrossFitter behind the travel blog The Goodish Traveler. She spends the majority of her time traveling, eating sushi and searching for hiking trails. When she’s not blogging, Ammerman can be found training at CrossFit LaGrange and teaching art to kids.

You can follow her adventures on Instagram:@the_goodish_traveleror her


HindeSight #56: Pivots, Habits, and Flow State

 Mindful Productivity: The Power of the Pivot

Feeling like you want to make a huge change in your life? Feel like something needs to change or that your energy levels are drastically different than they were a year ago? Maybe it’s time for a pivot.

Listen now.

Don’t Underestimate the Power of a Walk

Technology is a great tool especially in this day and age, but it also has an overwhelming ability to suck us in. I don’t know about you, but there have been days where I realize I haven’t gotten up from my desk all day and I can feel the difference. Especially now, I have gotten into the habit of taking some of my meetings while on a walk to get some movement.

Read the full article here

No matter the risks we take, we always consider the end to be too soon, even though in life, more than anything else, quality should be more important than quantity.

—Alex Honnold

Is Two Hours Outdoors the New 10,000 Steps?

With the cooler weather and government shutdowns across the country, getting outdoors and enjoying nature may not be as easy as it once was. In a 2019 study published in Nature’s Scientific Reports showed that participants who spent two hours or more in nature had a better chance of reporting better health and well-being than those who spent less than two hours outside.

Read More Here

The Art of Impossible

Bestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers—athletes, artists, scientists, CEOs and more—who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us.

Get Into Flow State

HindeSight  |  No. 56

Three Genuine Self-Care Tips: Momma Edition

The winter holidays are over, daylight is in short supply and some of our littles are still doing virtual school and that combination, mommas, might find you flagging. This is the perfect time to begin looking inward and providing ourselves with the self-care we so desperately need during this time of year.


Self-care looks different for everyone. Some love to binge shows on Netflix and have a little online retail therapy. While others prefer to make art or go for a run. While there is definitely nothing wrong with buying a tie-dye sweatshirt off Etsy, it’s always nice to try out different restorative methods. So, whether you’re a self-care guru or just beginning your journey, check out these regenerative & intentional practices below that’ll have you back to your best reenergized self.


1.) Practice Self-Compassion:

This one I think we can all benefit from, momma or not. One of the easiest ways to turn your perspective toward self-compassion is to replace yourself with a loved one or a small child during your inner dialogue. Would you tell your child to work harder instead of going to bed when their body is telling them they are tired? Openly criticize your parents for not providing dinners made from scratch each night? Would you criticize your best friend’s body in that swimsuit? In order to stop self-criticism and to turn our empathy inward, soften your tone while you’re speaking to yourself. It’s time to be more gentle and allow more compassion with ourselves.

2.) Acknowledging Our Bodies:

We all know that eating healthy and drinking water is great for our bodies but sometimes all our body is craving is some acknowledgement from us. Rarely we tune into ourselves and ask what we need since we are usually tending to the needs of others. Sometimes it wants us to stretch, grab a quick walk through the park, sit in the sun and get some vitamin D or even just have a good, long chat with a friend. Don’t forget to tune in and do a full body scan from time to time. You’ll be surprised how your body holds onto stress and how it can manifest itself in your life. We might be tensing our shoulders and not even realize it. While the littles are napping, get in a quick savasana (corpse pose) and do a head to toe body scan and remind yourself that it’s
okay to have needs and to address them.

3.) Ask For Help:

It may sound simple enough, but frequently as moms we feel that we need to be the ultimate caregivers and often neglect to accept help or even ask for it when we’re spread too thin. Not only should we normalize asking for help but we should prioritize it! It’s completely okay to reach out to your partner, friends, family member, support circle, etc if you need a helping hand. Not only do we benefit from receiving help but so do the people we most care about as they receive our most grounded and restored versions of ourselves once we’ve had time to regroup.

I hope you have the time and intention to journey inward during this time in your
life and see what you find. Oftentimes, all we need to do is to answer the signals our body has been sending us in order to find personal growth, peace and grounding. Don’t forget that it is completely acceptable to reach out and ask your support circle for advice, help or even for a Zoom date. So, whether it’s a good ole’ Netflix binge or getting in some restorative yoga, don’t forget to carve out some moments for yourself this year, momma.


All photos courtesy of @magpie_wild


About the Author:
Georgia native Tiffany Ammerman is the thru-hiker and CrossFitter behind the travel blog The Goodish Traveler. She spends the majority of her time traveling, eating sushi and searching for hiking trails. When she’s not blogging, Ammerman can be found training at CrossFit LaGrange and teaching art to kids.

You can follow her adventures on Instagram: @the_goodish_traveler or her website: