HindeSight #56: Pivots, Habits, and Flow State

 Mindful Productivity: The Power of the Pivot

Feeling like you want to make a huge change in your life? Feel like something needs to change or that your energy levels are drastically different than they were a year ago? Maybe it’s time for a pivot.

Listen now.

Don’t Underestimate the Power of a Walk

Technology is a great tool especially in this day and age, but it also has an overwhelming ability to suck us in. I don’t know about you, but there have been days where I realize I haven’t gotten up from my desk all day and I can feel the difference. Especially now, I have gotten into the habit of taking some of my meetings while on a walk to get some movement.

Read the full article here

No matter the risks we take, we always consider the end to be too soon, even though in life, more than anything else, quality should be more important than quantity.

—Alex Honnold

Is Two Hours Outdoors the New 10,000 Steps?

With the cooler weather and government shutdowns across the country, getting outdoors and enjoying nature may not be as easy as it once was. In a 2019 study published in Nature’s Scientific Reports showed that participants who spent two hours or more in nature had a better chance of reporting better health and well-being than those who spent less than two hours outside.

Read More Here

The Art of Impossible

Bestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers—athletes, artists, scientists, CEOs and more—who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us.

Get Into Flow State

HindeSight  |  No. 56

Three Genuine Self-Care Tips: Momma Edition

The winter holidays are over, daylight is in short supply and some of our littles are still doing virtual school and that combination, mommas, might find you flagging. This is the perfect time to begin looking inward and providing ourselves with the self-care we so desperately need during this time of year.


Self-care looks different for everyone. Some love to binge shows on Netflix and have a little online retail therapy. While others prefer to make art or go for a run. While there is definitely nothing wrong with buying a tie-dye sweatshirt off Etsy, it’s always nice to try out different restorative methods. So, whether you’re a self-care guru or just beginning your journey, check out these regenerative & intentional practices below that’ll have you back to your best reenergized self.


1.) Practice Self-Compassion:

This one I think we can all benefit from, momma or not. One of the easiest ways to turn your perspective toward self-compassion is to replace yourself with a loved one or a small child during your inner dialogue. Would you tell your child to work harder instead of going to bed when their body is telling them they are tired? Openly criticize your parents for not providing dinners made from scratch each night? Would you criticize your best friend’s body in that swimsuit? In order to stop self-criticism and to turn our empathy inward, soften your tone while you’re speaking to yourself. It’s time to be more gentle and allow more compassion with ourselves.

2.) Acknowledging Our Bodies:

We all know that eating healthy and drinking water is great for our bodies but sometimes all our body is craving is some acknowledgement from us. Rarely we tune into ourselves and ask what we need since we are usually tending to the needs of others. Sometimes it wants us to stretch, grab a quick walk through the park, sit in the sun and get some vitamin D or even just have a good, long chat with a friend. Don’t forget to tune in and do a full body scan from time to time. You’ll be surprised how your body holds onto stress and how it can manifest itself in your life. We might be tensing our shoulders and not even realize it. While the littles are napping, get in a quick savasana (corpse pose) and do a head to toe body scan and remind yourself that it’s
okay to have needs and to address them.

3.) Ask For Help:

It may sound simple enough, but frequently as moms we feel that we need to be the ultimate caregivers and often neglect to accept help or even ask for it when we’re spread too thin. Not only should we normalize asking for help but we should prioritize it! It’s completely okay to reach out to your partner, friends, family member, support circle, etc if you need a helping hand. Not only do we benefit from receiving help but so do the people we most care about as they receive our most grounded and restored versions of ourselves once we’ve had time to regroup.

I hope you have the time and intention to journey inward during this time in your
life and see what you find. Oftentimes, all we need to do is to answer the signals our body has been sending us in order to find personal growth, peace and grounding. Don’t forget that it is completely acceptable to reach out and ask your support circle for advice, help or even for a Zoom date. So, whether it’s a good ole’ Netflix binge or getting in some restorative yoga, don’t forget to carve out some moments for yourself this year, momma.


All photos courtesy of @magpie_wild


About the Author:
Georgia native Tiffany Ammerman is the thru-hiker and CrossFitter behind the travel blog The Goodish Traveler. She spends the majority of her time traveling, eating sushi and searching for hiking trails. When she’s not blogging, Ammerman can be found training at CrossFit LaGrange and teaching art to kids.

You can follow her adventures on Instagram: @the_goodish_traveler or her website: TheGoodishTraveler.com


HindeSight #55: Going From Good to Great

 How I Built This: Joel Clark of Kodiak Cakes

When he was 8 years old, Joel Clark loaded bags of his mom’s whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out of a Mazda sedan and calling it Kodiak Cakes. As he tried to scale the business, Joel made some risky business decisions and almost went bankrupt, but eventually got the brand into Target—a major turning point. Today, Kodiak Cakes is approaching $200 million in annual revenue as one of the best-selling pancake mixes in America.

Listen now.

Now is a Great Time to Practice Mindfulness

The practice of mindfulness is a big part of my daily routine. A big question I get from my team is how to practice mindfulness. It’s not about bypassing feelings, but leaning into them. This article explains why leaning into our feelings are beneficial and ultimately make us all better leaders.

Read the full article here

Far and away the best prize that life offers is the chance to work hard at work worth doing.

—Theodore Roosevelt

The Best Time to Work Out

In a new study conducted by The Physiological Society and the American Physiological Society, it was found that there actually is an optimal time to work out. This study focused on men with Type 2 diabetes and found that participants had better results when working out in the afternoon as opposed to earlier in the day.

Read More Here

Good to Great

Why be a good company when you could be a great company? Stanford researcher and consultant Jim Collins breaks down how to create long-term sustainable performance in order for a company to achieve their greatest potential.

Show Me How

HindeSight  |  No. 55

FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term

FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term

LIFEAID Beverage Co.’s Recovery Beverage FITAID Continues its Reign as “Official Recovery Beverage” of Spartan, Supporting The Fitness of Millions

NEWS PROVIDED BY LIFEAID Beverage Co. | Feb 05, 2021, 18:35 ET

BOSTON, Feb. 5, 2021 /PRNewswire/ — FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal.

“Spartan athletes have long-come to know and love cracking open a FITAID when they reach the finish line as the first step to their recovery,” said Spartan’s Vice President of Global Partnerships, Ian Lawson. “Our community relies on FITAID more than ever to fuel a clean recovery from training day to race day. We’re excited and honored to continue our FITAID partnership for years to come – they have been with us from the beginning and are truly part of the Spartan family.”

As part of the multi-year partnership, FITAID will be served to all racers after they cross the finish line at scheduled 2021 Spartan events in the US and Canada to aid in recovery, in addition to on-site branding. The official recovery beverage will also receive integration on Spartan.com, Spartan’s social media and the Spartan Up! Podcast.

“Spartan is an ethos and movement. It has always been more than what happens on a single race day. It’s a mindset of perseverance, individual commitment and collective community building with other passionate athletes,” says Aaron Hinde, co-founder and president of LIFEAID Beverage Co. Orion Melehan, fellow co-founder and CEO adds, “These parallels in our two organizations and the community we both serve stand as the foundation of our continued partnership.”

As a partner since 2015, FITAID has become an essential part of the nutrition-conscious Spartan Community. With millions living and breathing the Spartan Lifestyle, the recovery beverage is paramount in the daily, active lives of millions.


With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking” including: FITAID, FOCUSAID, PARTYAID, IMMUNITIYAID, LIFEAID, GOLFERAID and the newly launched Keto-friendly FITAID ZERO and FITAID RX ZERO. The FITAID line is currently the #1 Post-Workout Recovery Drink in America as well as the Official Sponsor of the U.S. Spartan Race Series. Visit Lifeaidbevco.com for more information.

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital Content and Community Platform. With more than 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

MEDIA CONTACTS:  Jonathan Fine, 781.248.3963, jonathanf@spartan.com


Related Linkshttp://www.lifeaidbevco.com

HindeSight #54: Resiliency and Grit in Adverse Times

 Resiliency and Grit in Adverse Times

I was joined by my friend and LIFEAID co-founder, Orion Melehan, on The Active Life podcast where we discussed what it takes to build a business through challenging times.

Listen now.

Defining Your Purpose

There has been an overwhelming reckoning with questioning purpose over the last year. What may be a small piece of life is actually a very important practice of longevity. Studies have shown that a defined purpose results in improved stress response.

Read the full article here

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

—Jack Welch

State of the Fitness Industry

Two-Brain Business conducted a comprehensive study on the current state of the fitness industry. A 59-question survey was sent to a 30,000-person email list as well as their Facebook group. The data that was collected from 6,000 gyms was analyzed by an outside consultant and packaged by Two-Brain Business.

Read it Here

Blue Ocean Strategy

The fitness space is crowded and now more than ever business owners are challenged with figuring out how to think outside the box to separate themselves from the competition. This book gives you the tools to create your own wide-open space or blue ocean.

Show Me How

HindeSight  |  No. 54


HindeSight #53: Exactly Where You Need to Be

 Eric Roza on Make Pods Great Again

CrossFit CEO joined Make Pods Great Again to discuss the current state of CrossFit. He talked about how his journey has been since taking over, obstacles and challenges he has faced in his personal life, and the new Open format and how he approaches the Open personally. He even gave listeners the scoop on the hire of the new Chief Technology officer as well as spent some time discussing his thoughts around Diversity, Equity, and Inclusion within the CrossFit Community.

Listen now.

Building a Morning Routine in 6 Steps

Having a morning routine has always been important to me and my success in building LIFEAID. We talk about them often in our weekly meetings and I encourage everyone on our team to find a routine that works for them. If you are struggling to create a morning routine for yourself, this is a great article to help you build one.

Read the full article here

The first step towards getting somewhere is to decide you’re not going to stay where you are.

—J.P. Morgan

Strategies for Success in 2021

2020 was a trying year on all businesses, but specifically small businesses. This year, there will still be challenges to overcome, but approaching business with strategic thinking can help navigate these hurdles with more confidence and success.

Read it Here

Exercised: Why Something We Never Evolved to do is Healthy and Rewarding

While exercise was essential for our prehistoric ancestors, it’s not essential for the lives of the common man. However, even though we don’t rely on hunting and gathering, that doesn’t mean exercise isn’t something that should be part of our daily lives. 

More on Exercise and Evolution

HindeSight  |  No. 53

HindeSight #52: Looking Towards 2021

A Letter from Us: Wrapping Up 2020

In hindsight, 2020 has been an educational and transformative year because we’ve been forced to look at everything so differently and so much more decisively than in past years. We’ve never taken our success for granted, but we all know we don’t look at success with the same level of scrutiny we apply during tougher times. Closing out, we hope 2020 brought you more highs than lows and a clearer picture of what your goals are personally and professionally in 2021.

 Ten Percent Happier with Dan Harris: The Ultimate New Year’s Resolution

Meditation teachers Susan Piver and Jeff Warren talk about the ample evidence that you are more likely to achieve your long-term goals if you pursue those goals not out of self-loathing or shame (which is the not-so-subtle subtext of the whole ‘New Year, New You’ slogan) but instead with self-love — or self-compassion. 

Listen now.

How To Set Your New Year Intentions

2021 will be here before we know it and while I am not a big fan of the idea of resolutions, I do believe heavily in intention. This article outlines how to create your intentions for the new year.

Read the full article here.

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.

—Robert Fritz

Goal Setting: A Scientific Guide to Setting and Achieving Goals

How many times have you set goals, only to be disappointed when they didn’t come to fruition? One of my favorite authors, James Clear (he wrote “Atomic Habits”) put together a comprehensive guide about how to set achievable goals.

Check it Out

The Five Minute Journal

Despite what’s going on around me, one of my non-negotiables is my morning routine. I start my day with three questions prompted by my The Five Minute Journal which allows me to ground myself for the day ahead.

Give Yourself Five Minutes 

HindeSight  |  No. 52

HindeSight #51: Leading Through Challenge

 8 Roles of an Entrepreneurial Leader

Sean Castrina discusses the 8 roles an entrepreneur must be willing to be to find success.The good news is, it’s all about being flexible and open-minded.

Listen now.

1000 True Fans

To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.

How to Get 1000 True Fans

Change is not a threat, it’s an opportunity. Survival is not the goal, trans-formative success is.

—Seth Godin

Mentally Strong People: The 13 Things They Avoid

This may be an older article, but it very much applies to the times we’re experiencing right now. Mental toughness is important now more than ever as we navigate changes as business owners.

Read the List.

Meeting the Challenge of Disruptive Change

All businesses are facing challenges right now, especially small businesses. This article gives business owners a framework to navigate disruption with the intention of getting back on the path of growth.

Get the Roadmap

HindeSight  |  No. 51

HindeSight #50: Putting Humans First

 How Jeff Bezos Built One of the World’s Most Valuable Companies

Sunil Gupta, Harvard Business School professor, says that Bezos’s obsession with the customer and insistence on long-term thinking are approaches that other companies and senior executives should emulate. 

Listen now.

Target Sales Just Shocked Wall Street—Here’s How CEO Brian Cornell Did It

More speed requires more skill. Retail jobs, traditionally high in stress and low in pay, are now more challenging—and rewarding—under this new hybrid of physical and digital shopping.

Read the full article here.

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

—Tony Hsieh

How Tony Hsieh Used Happiness as a Business Model to Change the World Forever

The former Zappos CEO’s legacy lives on in the entrepreneurs he has inspired and the industry he has changed.

Read about Tony’s Legacy

How to Build Habit-Forming Products

Nir Eyal answers explains the Hook Model–a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Learn the Hook Model

HindeSight  |  No. 50

HindeSight #49: Finding Peace Amongst the Chaos

 Life of the Beverage Industry

I sit down with Matt Beaudreau, host of The Essential 11 podcast, and talk about how my ignorance and a lack of prior experience in the industry actually lent itself to be one of the reasons Orion and I found success. 

Listen now.

4 Mindset and Growth Strategies to Help You Grow Your Business Revenue

 Business growth is not constant. There are hiatuses along the way, and if we don’t see the bigger picture, we can get lost in the patches of shade and twists in the road. The key is to keep focused with the right mindset and growth strategies in our arsenal. 

Read the full article here.

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed no hope at all.”

—Dale Carnegie

50 Signs You Might Be an Entrepreneur

It takes a certain type of person to be an entrepreneur. Do you agree with this list?

Read the List

The Soulful Art of Persuasion

A revolutionary guide to becoming a master influencer in the age of distrust, through the cultivation of character-building habits that are essential to personal growth and sustained business success.

Become Authentically Persuasive

HindeSight  |  No. 49